Campaign comScore Examples Social Networking 
Sherrilynne Starkie
FEBRUARY 23, 2013
This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. Number of likes, fans, friends and followers are some examples. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers.
Techipedia: Tamar Weinberg
AUGUST 14, 2012
comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Let’s use Spotify as an example. And that’s just the tip of the statistical iceberg! Like this post?
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Social Media Marketing
APRIL 23, 2013
Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. While Facebook still leads overall, Google is making a move in the share of social sign-in tools. Here''s a list of the top 10 social network sites by market share of visits.
Social Media Marketing
JULY 24, 2013
The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. Social sharing continues to grow and some platforms are serving specific purposes. Similarly, B2B decision makers use different social networks for different purposes.
Convince & Convert
SEPTEMBER 29, 2015
I am often asked which social networks are best for a particular company or organization. ” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. Comscore data, reported by BI Intelligence.
Sprout Social
NOVEMBER 22, 2016
This is one of the biggest challenges companies face on social media, particularly for marketers tasked with proving the ROI of a social media campaign. If you’re struggling to turn your Twitter, Facebook and Instagram followers into leads, here are seven quick tips to optimize your social media conversions: 1.
Writtent Blog
JULY 10, 2013
Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. 15% of time on mobile internet is spent on social networking websites. Source: comScore ). Source: Gomez ).
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