What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo.

Want More Creative Social Campaigns? Here’s How.

Simply Measured

1024 512 Today we hosted a webinar with Christine Gritmon, Inc : Creativity Boot Camp: Boost Your Social Campaigns.

Trending Sources

Facebook Under Fire: Do Marketers Care?

SocialTimes Facebook

The underreporting (video duration) or over-reporting (video views to 100 percent) doesn’t materially affect the results of campaigns. In addition to Moat, Nielsen, comScore and Integral Ad Science , other partners will start to verify ad viewability and attention metrics in the next few months. Facebook has been under a lot of scrutiny over the recent discovery that its video duration metrics were incorrect.

Facebook’s Atlas to Wind Down Ad-Serving Business, Focus on Measurement

SocialTimes Facebook

Head of client measurement Erik Johnson provided more details on the plans for Atlas in a blog post : More than 300 of the world’s top advertisers have run measurement campaigns with Atlas in the past 18 months. Partners such as Airbnb and State Farm continue to see great results and generate significant business value from the insights in their Atlas-measured campaigns.

The Trouble With Online Advertising

Twist Image

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. MarketingVox covered the release of the comScore white paper with a news items titled, comScore: Unlimited Inventory, Lousy Metrics Cheapen Digital Ads. campaign delivery. comscore.

7 Tips to Optimize Your Social Media Conversions

Sprout Social

This is one of the biggest challenges companies face on social media, particularly for marketers tasked with proving the ROI of a social media campaign. In a recent study from comScore, 80% of time spent on social media is through a mobile device.

The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

By anonymously capturing the recent search behavior of over 300 million Facebook users, we allow advertisers to launch keyword-specific social advertising campaigns on Facebook that target purchase intent. This is a guest post by Ben Plomion. .

The devil’s in the data: Identifying the groups that won the election for Trump


Hillary Clinton hired a team which grew to over 800 people working specifically on her campaign, and which spent $332M on advertising, dwarfing her victorious rival’s spend. 60% of their online activity is on mobile, which is slightly lower than the rest of the US ( ComScore ).

Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second


million for the year ending in August 2011, says a new study by comScore. Tweet Twitter is now the fastest growing social networking site among U.S. mobile using audience, jumping an impressive 75% to 13.4 LinkedIn was a close second with up 69% to 5.5 million.

You’re Doing Retargeting Wrong: Here’s How to Fix It

Convince & Convert

Image via ComScore. For one of our clients, we decided to run a test by splitting up our AdWords retargeting audiences in 1–30 day buckets and 31–360 day buckets (image and text ads in separate campaigns). Your campaigns would look like this: Audience 1 = 1–14 days.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand.

7 Ways the Sharpest Brands Are Using Videos to Engage Customers

Social Media Marketing

Old Spice, a brand known for incredibly-clever video content, recently upped the engagement on their branded YouTube channel by letting their fans dictate the direction of their campaign. ComScore has discovered that user-generated video content increases share of choice by over 18%.

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

If you run a campaign offering free supplies to the user who uploads the winning video documenting the creation of a work of art, it not only encourages and motivates your consumers, but also gets your company’s name out there.

UGC 48

What You Didn’t Know About Snapchat’s Power for Social Good

Convince & Convert

In October, we launched a partnership with Snapchat, running two custom filters nation-wide for our cyber bullying prevention campaign called “I am a Witness.” For any social impact campaign today, building awareness on social media is critical. Image via BigStockPhoto.com.

5 Video Marketing Tips


So you’ve done your content, social media and email marketing campaign. Global media analytics and measurement company, ComScore , states that 45.4% Honesty plays a pivotal role in the story of your video marketing campaign.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. 17% of mobile marketing campaigns involve video content. Source: comScore ).

3 Banner Ad Best Practices Debunked

Convince & Convert

Rather, you should be more focused on the colors of your brand and logo and associate your ad’s colors with those, especially when you are running a retargeting campaign. According to a study done by comScore , clicks have almost zero correlation to conversions.

You can't fight the power of video. It's bigger than all of us.


We’re watching videos so often, that Comscore reported in 2007 that “Americans viewed more than 7 billion video streamsonline.” Comscore stated: “YouTube.com drove the lion’s share of the video streamingactivity at the Google Sites property, with 53.5

This Week in Social Media – 4/24/2013

Social Media Marketing

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. It''s not always the big campaigns and gestures that win in social media. A roundup of relevant links affecting our industry.

How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

In 2015, comScore released its annual Digital Future in Focus report stating 12 billion minutes were spent on Instagram. It also can show you how well your social campaigns have paid off. As one of the fastest growing social networks in the world, everyone wants a piece of Instagram.

Women Dominate Social Networks | pamorama


pamorama marketing, life, social media Home About Bookshelf Links Contact Women Dominate Social Networks by Pam Dyer on August 3, 2010 Share According to a new study from comScore , social networking sites reach a higher percentage of women than men.

How Smart Brands are DemoCasting in Social Media

Convince & Convert

Comscore data, reported by BI Intelligence. Our content development for Vine and Instagram, particularly our Fix-in-Six and Hypermade campaigns, do a great job at providing relevant and relatable content to drive that consideration and engagement.”. Image via BigStockPhoto.com.

Does your brand take bloggers seriously?

Sherrilynne Starkie

This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report.

20 Top Twitter Monitoring and Analytics Tools


By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns.

This Week in Social Media – 7/24/2013

Social Media Marketing

The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. Some of them include: To a large degree, brands are still stuck in the old "newspaper" world, planning rigid campaigns many months out.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks.

5 Essential Spreadsheets for Social Media Analytics


I have just started a new research campaign on the great tools to build off of and this is like walking into a Las Vegas casino and putting in a dollar in the first slot machine you see and the bells and whistles go off… JACKPOT!! ComScore: Social Universe Still Quickly Expanding [STUDY]. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people.

100+ Social Media Monitoring Tools


Track the effectiveness and reach of published content across social media channels with one simple view of activity across your social marketing campaigns and drill down to see the details of how a particular piece of content is being consumed, shared, commented on, and favorited.

Four Social Media Game-Changers to be on the Lookout For


According to comScore, 64 percent of consumers are more likely to purchase a product after watching a video. Campaign ideas. This is a guest contribution from Raeleen Hooper. Once upon a time, people feared public speaking above all things – even death.

Search Engine Optimization Job Opening: Ecommerce SEO

Bill Hartzer

– Define, monitor, and analyze SEO key performance indicators (KPI’s) to continually improve campaigns. – Well versed in keyword research, web analytics and link building tools (Google Analytics, SEOmoz; other tools such as Comscore, Hitwise and Raven a plus). – SEM campaign experience; understanding of customer lifetime value. An ecommerce company in the New York area (New York City) is seeking what they are calling an “SEO ninja&#.

Internet Marketing Basics: Understanding Our Search Engine Overlords

Josh S Peters

However, now that we have the campaign now under way I’ll be back to a more regular posting schedule. Search engine stats A little while ago comScore released some very interesting search engine stats that really put the whole shebang into perspective.

Wendy's Taps Social Media for March Madness Promo


The Facebook and Twitter campaigns both feature gift card giveaways.

Ford Ditches Auto Shows for Facebook


The company will launch the car with a campaign that focuses on drivers’ real-world experiences, rather than with glamorous TV ads.

Social Media: A Cheat Sheet [Infographic]


This guide doesn’t address the mechanics of how involved you need to be with each site when you launch a new campaign, or how aggressive — in general, it’s important to tread lightly with your messaging because over-marketing in the social sphere can backfire quickly.

How to Make Online Videos Work for You

Proactive Report

64% of customers are more likely t buy a product after watching a video about it – comScore. By Cokey Falkow. With all the marketing noise out there it is not surprising that CFO’s and CMO’s are trying to make sure that the money spent on any marketing is getting results.

12 Social Media Marketing Myths


To be effective, a campaign must integrate social elements into all aspects of marketing, including advertising, digital, and PR. How many in-house teams have the expertise to conceive and implement a social media campaign AND drive traffic to it via blog advertising, SEO, Twitter, etc.? pamorama marketing, life, social media Home About Bookshelf Links Contact 12 Social Media Marketing Myths by Pam Dyer on January 19, 2010 Share For brands, resistance to social media is futile.

31 Social Media Stats and Anecdotes


His company offers a great Twitter campaign management and analytics tool for social media managers and agencies. Instead, they’re investing in a $20 million social media campaign. pamorama marketing, life, social media Home About Bookshelf Links Contact 31 Social Media Stats and Anecdotes by Pam Dyer on February 22, 2010 Share Adam Schoenfeld, CEO at 20 Decibels (Cheddr Media Inc.), assembled this terrific list of social media statistics and anecdotes.

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources


Boss asking about the ROI of your social media campaigns? What Results Can I Expect From My Social Media Campaign? From Search Engine Land: Good review of results you may want to measure for your social media campaigns. media campaigns?

Social Media Ethics: Resources to Help You Stay Out of Trouble


Most companies don’t set out to launch a stealth marketing campaign.

Social Media From A to Z: A Glossary


It helps organizations use the social Web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels.