Remove Campaign Remove Communities Remove comScore Remove Examples
article thumbnail

Does your brand take bloggers seriously?

Sherrilynne Starkie

This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. Number of likes, fans, friends and followers are some examples. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers.

Blogger 389
article thumbnail

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Let’s use Spotify as an example. And that’s just the tip of the statistical iceberg! Like this post?

Airlines 210
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

Marketers are now using TikTok to amplify Instagram campaigns and vice versa. TikTok Example. ComScore predicts that in 2020, half of all online searches will be performed with voice search technology. Create content for communities. Bonus Social Media New Year’s Resolutions. The stats speak for themselves.

article thumbnail

Search Engine Optimization Horror Story Contest Launched

Bill Hartzer

They’re looking for Search Engine Optimization Horror Stories, extreme examples of cases where Search Engine Optimization efforts have failed. And if you have experienced such an extreme example of SEO gone bad, go on over to the contest website: SEO Horror Story.com. NASDAQ: SCOR) has released their monthly comScore.

article thumbnail

How Smart Brands are DemoCasting in Social Media

Convince & Convert

” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. Comscore data, reported by BI Intelligence. The answer, consistently unsatisfying in its lack of specificity is: “it depends.”

Tumblr 60
article thumbnail

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes. Take, for example, Unbox Therapy. Comscore found that when paid content was combined with UGC, the conversion rate went up by went up by 28%. Let’s say that you work for company that creates art supplies.

Video 60
article thumbnail

This Week in Social Media – 7/24/2013

Social Media Marketing

The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. Some of them include: To a large degree, brands are still stuck in the old "newspaper" world, planning rigid campaigns many months out. billion monthly users as of June 30.