Sherrilynne Starkie
FEBRUARY 23, 2013
This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Brands tend to use reach metrics which often are no measure of influence.
Techipedia: Tamar Weinberg
AUGUST 14, 2012
comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. They can significantly boast the conversion rates of websites and e-marketing campaigns. Like this post?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Social Media Marketing
MARCH 29, 2013
Produce for Real People Red Vines, an early adopter of Twitter’s Vine App made headlines in the social media community in January when they dedicated a vine video to responding to a Tweet from a follower. Communicate a Larger Message One of the most-effective branded video campaigns of 2012 was produced by travel booking engine Expedia.
agora pulse
DECEMBER 17, 2019
Marketers are now using TikTok to amplify Instagram campaigns and vice versa. ComScore predicts that in 2020, half of all online searches will be performed with voice search technology. Create content for communities. TikTok Example. Bonus Social Media New Year’s Resolutions. The stats speak for themselves.
Bill Hartzer
SEPTEMBER 29, 2009
Based in Williamsburg, Virginia, Debra Mastaler is President of Alliance-Link, an interactive marketing company focused on providing custom link building campaigns and link training. Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. Tweet This!
Convince & Convert
MARCH 17, 2016
If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes. Comscore found that when paid content was combined with UGC, the conversion rate went up by went up by 28%. For better or for worse, this is an outcome from our advancements in technology.
Convince & Convert
SEPTEMBER 29, 2015
” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. Comscore data, reported by BI Intelligence. The answer, consistently unsatisfying in its lack of specificity is: “it depends.”
Expert insights. Personalized for you.
389 
Let's personalize your content