Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 88

Team Tools Marketing Hubspot 88

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 111

Influencer Tools Marketing Software 111

Hootsuite

FEBRUARY 1, 2022

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Brands can reach out to high-performing streamers and ask about collaborations. This will make it easier for you to understand how viewers and potential customers interact with the channel and whether it’s a good fit for your campaigns.

Marketing 103

Marketing Authentication Template Templates 103

Sprout Social

JANUARY 18, 2022

In Sprout, Listening Topics can be designed using pre-built templates or through custom queries. While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. GM’s Mary Barra.

Skills 125

Skills Sentiment Team Press Release 125

Sprout Social

JANUARY 19, 2021

Our Competitive Analysis Topic Template , released for Sprout Listening earlier this year, enables you to compare share-of-voice data, which is one of the most powerful social metrics to gauge your brand’s competitive position and industry relevance. Sentiment Analysis customization. This is where social listening comes into play.

Data 94

Data Sentiment API Analysis 94

Sprout Social

MARCH 7, 2022

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. These tools are particularly useful if you’re wondering how well an awareness campaign is resonating with a target audience. For this case, let’s check out the Brand Health Topic Template.

Survey 92

Survey Brands Sentiment Template 92

Sprout Social

JANUARY 25, 2022

Get started with customer journey map templates. Generates marketing campaign ideas. With your personas and journey map in hand, creating a marketing campaign is so much easier. You’ll have mapped out motivations and stages to align campaign ideas to. Plus, keep reading for examples and templates to get started.

Examples 92

Examples Template Templates How To 92

Hootsuite

MAY 15, 2023

Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. What is franchise social media marketing?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

MAY 24, 2022

Email marketing campaigns. Collaborating with someone who shares your brand values can get your business in front of new eyes through a friendly face. Pro tip: If you use a branded hashtag campaign in print advertisements, you can use Sprout to track how the hashtag is driving engagement across social. Sentiment data.

Sentiment 97

Sentiment Metrics Hashtag Review 97

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Even if you’re not a design master, there are plenty of social media post templates to help you whip up some eye-catching imagery.

Strategy 128

Strategy Brands Hubspot Survey 128

Sprout Social

JUNE 28, 2023

As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. It gives you the ability to build repeatable processes and templates for things like emails, landing pages and webforms.” Email marketing falls under the umbrella of marketing automation.

Team 108

Team Hubspot Marketing SMS 108

Hootsuite

APRIL 12, 2021

Time-saving workflows: This is a longer-term priority for our product teams to help customers increase efficiency, productivity, and collaboration. Integrated paid and organic: We continue to work on ways to create a seamless experience for managing paid campaigns and organic content together from within Hootsuite.

HootSuite 97

HootSuite Insurance Hubspot Sharepoint 97

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. And to crowdsource sentiment on your brand. Download now.

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

SEPTEMBER 12, 2023

But designing creatives, posting, and engaging with your followers manually while strategizing campaigns can be overwhelming and error-prone. That requires regular monitoring of responses on your campaigns and conversations around your brand. This way, you can engage with your audience, build connections, and tailor better campaigns.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

DECEMBER 7, 2021

Courtney Gagné , Inclusion and Diversity Program Manager and former Senior Social Media Specialist at Progress, echoed this sentiment. This upcoming year, there’s going to be a lot more opportunity for customer collaboration,” says Rabiola. He was a part of a marketing campaign for a new dating app called Thursday.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

MARCH 17, 2020

Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact. Collaborative inbox tools like Message Completion , Tasks and Collision Detection. Sprout’s mobile apps (available on iOS and Android ).

Features 99

Features Brands Library Team 99

Sprout Social

JANUARY 11, 2023

A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement. Example: sentiment). Social media dashboard templates to use across your organization. Example: CMO and R&D).

Template 125

Template Templates Social Media Brands 125

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 104

ROI Analytics Influencer Campaign 104

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Sprout Social

OCTOBER 23, 2019

You can build trust and connection by being transparent and responsive, and by understanding sentiment towards your brand you’ll be able to get ahead of any issues before they become a serious problem. One way you can do this is by saving reply templates to common concerns in Sprout’s asset library.

Loyalty 86

Loyalty Brands How To Discount 86

Sprout Social

APRIL 15, 2024

These crises occur from incidents like product recalls or poorly executed campaigns that dent consumer trust. Chipotle also hired a film crew to spend two weeks in its kitchens to film a campaign called ‘Behind the Foil’ , which gave customers a sneak peek at how food is prepared. The turnaround worked.

Press Release 93

Press Release Banking Reputation Marketing 93

Sprout Social

JANUARY 20, 2022

Social media campaigns are never as simple as they seem. But according to our own data , businesses at large still struggle to organize and execute any given campaign. That doesn’t even scratch the surface of must-do campaign tasks, either. That doesn’t even scratch the surface of must-do campaign tasks, either.

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Campaign Social Media How To Project 131

Sprout Social

DECEMBER 5, 2023

Brands can take advantage of Sprout’s review management, social listening and sentiment analysis features to monitor their brand’s online reputation at all times. Brand24 features a tool that analyzes the performance of your keywords based on social media reach and sentiment analysis.

Reputation 98

Reputation Software Tools Sentiment 98

Hootsuite

JULY 20, 2023

Bonus: Download a FREE bundle of social media tools designed specifically for the healthcare industry — including post ideas, a calendar template, a social policy template, and a social media strategy template. Understand your ROI Investing in social media campaigns requires careful evaluation of their effectiveness.

Analytics 84

Analytics Social Media HootSuite Metrics 84

Sprout Social

JULY 31, 2019

Read on to get our expert guide on the essentials you should focus on each week of your trial – we’ll take you from how you can easily make your first post in the Compose window and level up to diving into the insights social listening has to offer your campaign. How to Perform a Social Media Audit (Free Template Included).

Team 82

Team Notification Report Metrics 82

Hootsuite

MAY 5, 2021

Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. Managing enterprise social media campaigns is a multifaceted affair. Collaboration: Slack. Slack has quickly become a favorite enterprise collaboration software.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Hootsuite

MAY 23, 2023

Hootsuite Insights powered by Brandwatch Hootsuite’s Insights, powered by Brandwatch, is for content creators who are always on the lookout for ways to enrich their content strategy or marketing campaigns. You can also mass-publish large batches of content for those campaign days. Kind of like eavesdropping if it were cool.

Tools 107

Tools HootSuite Content Meme 107

Sprout Social

JANUARY 5, 2023

Campaign analysis: reporting on how a campaign is performing. However, it’s notable that a good chunk of those burrito mentions has a negative sentiment. An awareness campaign focused on nachos would make sense. Sprout has built-in social listening templates to help brands build their strategies faster.

Social Media 84

Social Media Sentiment Hashtag Analysis 84

Hootsuite

JULY 13, 2023

It also offers a range of features designed to help teams collaborate and stay organized, such as team dashboards, task assignments, custom approvals, and automated workflow processes. Features include sentiment analysis, competitor benchmarking, trend spotting, and more.

Comparison 76

Comparison HootSuite Hubspot Price 76

Sprout Social

DECEMBER 20, 2023

Which means you need a tool that enables collaboration between your teams—ideally with AI capabilities to speed you up too. Features like the campaign planner and tags take the guesswork out of reporting on content and campaign success. Strong innovation Marketers move at the speed of social.

HootSuite 110

HootSuite Brands Price Collaboration 110

Sprout Social

OCTOBER 14, 2021

According to the most recent Sprout Social Index , 50% of marketers say they maintain occasional communication and collaboration with other teams while 17% operate in complete silos. Making sense of complex metrics and KPIs is easier said than done, especially for cross-team collaboration. Which campaigns are lagging behind?

Tools 109

Tools Metrics Template Templates 109

Hootsuite

MAY 9, 2023

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Email drip campaigns can be an incredibly effective form of advertising. While largely outside of your control, these channels can be a good indication of public sentiment surrounding your brand. What is content distribution?

Tips 99

Tips Content HootSuite UGC 99

Hootsuite

SEPTEMBER 16, 2022

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. It’s easier to collaborate on content created in advance than it is on spur-of-the-moment posts. That built-in collaborative process also allows for content to go through a predetermined series of approvals.

Social Media 134

Social Media Tools Marketing Analytics 134

Hootsuite

MAY 1, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Say a campaign falls flat. It can also hold templates to create more consistent posts. In particular, keep tabs on social sentiment and social share of voice. We’ll talk about that next.)

Social Media 105

Social Media Guidelines HootSuite Policies 105

Sprout Social

APRIL 28, 2022

This includes employees, folks at the C-level and other internal collaborators (think: freelancers or contractors). Consider the well-documented benefits of streamlined communication below: Encourage meaningful collaboration among your team. Internal vs. external corporate communications tools. Team chat tools. Enterprise. You name it.

Team 92

Team Tools Hubspot Collaboration 92

Buffer Social

AUGUST 29, 2022

Campaigns You can group content together by adding campaign tags to content. For example, if you have a holiday promotion that involves multiple pieces of content, you can keep track of it by creating a campaign in Buffer and adding that tag to each piece of content. Templates Not sure where to begin with your page design?

Features 84

Features Sentiment Analytics Statistics 84

Hootsuite

MARCH 2, 2021

Pinterest analytics tools let you pinpoint where your campaigns stick. Bonus: Download your free pack of 5 customizable Pinterest templates now. Conversion Insights to track paid campaigns. Use this filter to draw inspiration, connect with your community and find potential collaborators. Get the templates now!

Analytics 145

Analytics Tools HootSuite Tips 145