Oktopost

APRIL 25, 2022

Social media leader, Dylan Doyle reveals how he was able to get buy-in from leadership and 10X EY’s social strategy. . But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas? Gaining social media buy-in from executives and leadership.

Data 118

Data Strategy How To Social Media Management 118

Sprout Social

MARCH 17, 2021

While these ideas can generate quick wins for marketers and help push goals over the finish line, these social media gimmicks ought to be used sparingly—if at all. Relying on short wins and social media tricks makes it harder for your brand to build long-lasting communities and create meaningful engagement with your real fans.

Social Media 127

Social Media Strategy Upcoming Engagement 127

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

Social Media 106

Social Media Marketing Atlassian Team 106

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved.

Social Media 147

Social Media Training Startup Team 147

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” ” But making social media work is work, and measuring whether it’s happening requires at least a little analysis.

Report 117

Report Social Media Social Media Management Project 117

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game.

Social Media 132

Social Media UGC Adwords Influencer 132

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Whether you’re hosting a private party for clients, or putting on a festival for thousands, having a strategy is key. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? And this, my friends, is an opportunity for you.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Oktopost

APRIL 9, 2024

At any given time, most of your best prospects aren’t in the market to buy what you’re selling. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved.

Social Media 60

Social Media Training Startup Team 60

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 98

Engagement Tips Loyalty Metrics 98

agora pulse

JANUARY 28, 2020

Actually, you’ve probably been making the shift to this form of social media marketing already. Relationship marketing expert and thought leader Jessika Phillips recently joined Agorapulse’s Social Pulse Weekly Show to share what social media managers should know about dark social.

Social Media Management 139

Social Media Management Remix Social Media Conversation 139

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Watch the full on-demand recording here: Why Do I Need Social Media?

Engagement 118

Engagement B2B Data Social Media 118

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. In 2011, they took out a full-page ad in the New York Times emblazoned with the headline, “Don’t buy this jacket.” billion in the U.S. Source: Facebook 8.

Examples 92

Examples Campaign Discount Marketing 92

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria. It’s that simple.

B2B 62

B2B Strategy Marketing Case Study 62

Hootsuite

MAY 3, 2023

To help you stay in the loop with your past clients, follow them on social media or meet up for coffee occasionally. You create a free, helpful resource and promote it on your social media and website. To find potential clients on social media, consider the platform you’re on. Need ideas?

Real Estate 93

Real Estate Tips How To Hashtag 93

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Convince & Convert

JULY 31, 2012

Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution.

Google 165

Google Adwords Software Social Media Management 165

Oktopost

MARCH 23, 2022

In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative. Host training sessions to deliver up best practices. It doesn’t have to be a stuffy meeting—you want to keep it social and interesting.

How To 62

How To B2B Training Survey 62

ProBlogger

JULY 6, 2022

You have to be able to leverage your blog content in a way that convinces readers to trust you and buy from you. For example, let’s say you offer social media management services. Use Your Blog as a Platform to Host Deals. Follow or share on social media. Weave Testimonials Into Your Content.

How To 41

How To Widget Newsletter Hosting 41

ProBlogger

JULY 6, 2022

You have to be able to leverage your blog content in a way that convinces readers to trust you and buy from you. For example, let’s say you offer social media management services. Use Your Blog as a Platform to Host Deals. Follow or share on social media. Weave Testimonials Into Your Content.

How To 41

How To Widget Newsletter Hosting 41

Convince & Convert

MARCH 15, 2013

Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. HolySocial!

Communities 140

Communities GPS How To Social Media Management 140

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Eric Schwartzman @ericschwartzman.

Social Media 115

Social Media API Training Class 115

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 40

Social Media Avatar Social Networking Compete 40

Hootsuite

MAY 13, 2020

“It makes me feel uncomfortable when I hear it, as it seems like a BIG thing and it usually has a negative connotation, especially with social media.”. Lorenz traces its social media etymology way back to 2011 on YouTube. Imagine social media without celebrities. Dislike of the term isn’t new.

Influencer 145

Influencer Trends Marketing Guidelines 145

Idaconcpts

MARCH 8, 2012

Here is an interview with Cynthia, the founder of ShopLAStyle.com , who will talk about her company, what happened on that day, how social media helped her to handle to inform people who received the spammy email, and what she has learned from this experience. Do you have people specifically assigned to social media management?

Automotive 127

Automotive Retail Social Media Management Hosting 127

Buffer Social

AUGUST 2, 2017

For example, an advantage that Facebook Pages used to have is the Page Insights , which allows social media managers to understand how their Page and posts are performing. Post documents, create polls, and even buy and sell in your Facebook group. Now, Facebook Groups include built-in analytics, too — Group Insights.

Groups 111

Groups Groups Communities Organization 111

Oktopost

APRIL 11, 2022

Meet Andrea Fernandez , award-winning Global Social Media Manager at SUSE , where she manages an employee advocacy program that’s 2000 employees strong. In this episode, Andrea chats through her process with host, Olivia Messina , and explains how she: Got buy-in from both leadership and the entire team.

Social Media Management 12

Social Media Management How To Apple Journal 12

Buffer Social

MAY 2, 2017

We have written about the 15 psychological principles in marketing and studied seven social media psychological research. Social proof. The use of social proof can be found in many areas of both offline and online marketing. We buy products endorsed by celebrities because we want to look like them. the halo effect.

Marketing 111

Marketing Influencer Instagram Trends 111

Hootsuite

OCTOBER 23, 2023

Spooky season is upon us, which means social media managers are practicing a time-honored Halloween tradition: asking themselves once a day, “How many Hocus Pocus memes are too many Hocus Pocus memes?” 1 Social Media Tool Create. Share a Halloween playlist (but legally, the Ghostbusters ’ theme needs to be on it).

Examples 102

Examples Social Media HootSuite Instagram 102

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. All of this can lead to higher conversion rates and better social media ROI.

Template 145

Template Templates Social Media How To 145

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out?

Strategy 113

Strategy Automotive Campaign Social Media 113

Hootsuite

JULY 8, 2019

The takeover host might be a celebrity, an influencer, or even a team member. If you’re looking to connect with a niche group, or reach a new market segment, the right takeover host can help you do that. Choose your takeover host. Once you’ve determined the length of your takeover, plan it out with your host.

Hosting 111

Hosting Instagram How To Hashtag 111