article thumbnail

What Is an NFT? 2023 Cheat Sheet for Marketers

Hootsuite

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. Explain your NFT, what makes it unique, and make people want to buy it. Supply: How many of this particular NFT will ever be available to buy. An original film or documentary. How to buy NFTs. Find an NFT to buy.

Marketing 118
article thumbnail

7 steps to a successful social media video marketing strategy

Sprout Social

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Video 144
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Utilizing Social Media to Drive Meaningful Engagement With Students and Prevent ‘Melt’ in the Hybrid Era

Social Media Strategies Summit

This data poses a few challenges for higher education marketers. Two of the school’s marketing leaders — Sabiha Afrin , Assistant Director of Marketing & Communications, and Chay Rao , Director of Strategic Communications & Public Relations — told us how they did it. Read on for their most valuable insights.

article thumbnail

Creating Your Product Visuals: 5 Steps to Consider

SocialFish

Product photography is an essential component of online and offline advertising, particularly when marketing goods directly to clients for useful catalogues, brochures, magazine publications, signage, online ads, and business websites. With the right backgrounds and props, It doesn’t have to look like it was filmed in your living room.

Products 274
article thumbnail

Marketing to Gen Z: How to Get It Right in 2023

Hootsuite

Read on to find out how to effectively market to this unique demographic with ever growing buying power. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. How to market to Gen Z: 7 best practices.

Airlines 109
article thumbnail

10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Until relatively recently, most influencer marketing has fallen into the category of impossibly good-looking people looking bored in expensive destinations. But your audience isn’t naive.

Campaign 304
article thumbnail

Why You Should Buy Trust Agents

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Why You Should Buy Trust Agents Written on August 17, 2009 by Justin Levy in books , business , chrisbrogan , marketing , social media , trustagents 4 Comments - Leave a comment!

Buy 138