Convince & Convert

JUNE 29, 2017

Your content team shouldn’t the only ones managing your company’s social media accounts. Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social.

Team 149

Team Content Sports Consultant 149

Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire?

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

NOVEMBER 29, 2023

As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. Let’s talk about legalities—or at least, what abides by Instagram’s Community Guidelines —so your account doesn’t get penalized. Buying likes and followers is also frowned upon.

Instagram 115

Instagram Tools Strategy Hashtag 115

Convince & Convert

JUNE 29, 2017

Your content team shouldn’t be the only ones managing your company’s social media accounts. Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social.

Team 98

Team Content Sports Consultant 98

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months.

Survey 96

Survey Marketing Social Media Management Badge 96

Social Media Strategies Summit

JANUARY 23, 2023

Set a Clear Purpose for Your Team Building public trust is ultimately about external communication, but it begins with how your team feels about themselves and the broader organization. That means defining a clear purpose for your team. It turns out three clear, safety-related reasons informed it. “The

Transportation 194

Transportation How To Posterous Team 194

Pam Moore

OCTOBER 21, 2019

Are you a digital or social marketer leader wanting to progress in your business and marketing career? Do you often find it hard to win budgets, grow your team or simply justify your own job? Why business leaders must be careful who they hand over their social media and business keys to. Need more help?

Skills 60

Skills Social Media Management Social Media Marketing 60

Sprout Social

FEBRUARY 1, 2021

For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. you are not just posting content on social media.

Social Media 137

Social Media Social Media Management Marketing Communities 137

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. However, social media is also the fastest-evolving channel. But, for B2B social media managers, cutting through the noise on social media can be challenging.

B2B 117

B2B Trends Social Media UGC 117

Techipedia: Tamar Weinberg

JANUARY 12, 2011

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? that we manage, and conversing with colleagues, fans, and customers is something that takes up a lot of time.

Sports 204

Sports Communities Social Media Forums 204

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. At any given time, most of your best prospects aren’t in the market to buy what you’re selling. At the same time, these campaigns also benefit significantly from planning and organization.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

MAY 24, 2022

“[Social messaging] will continue to grow as the number one way for brands to communicate to customers. I truly believe it will surpass email, and physical mail,” says Raven Gill , Social Media Manager at Communicators Group. Alexa Heinrich , Social Media Manager at St.

Social Media 130

Social Media Marketing Social Media Management Issues 130

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

FEBRUARY 16, 2023

How to make a case for social media investment in a down economy “While most companies are cutting people and budgets, there is still money available for ideas and investments that can prove a return,” explains Dietrich. The issue is that most teams want more funds to do what’s in their current plan.” “To

Social Media 113

Social Media Marketing Atlassian Team 113

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook.

Social Media 147

Social Media Training Startup Team 147

Sprout Social

FEBRUARY 27, 2023

For some women, like Alexa Heinrich, Social Media Manager at St. Avoiding Women’s History Month marketing mishaps Consumers increasingly decide who to buy from based on how a brand’s values align with their own. Is your executive team and board of directors almost entirely made up of men?

Social Media 117

Social Media Team Groups Groups 117

Sprout Social

JULY 23, 2020

As a young social media manager, getting into the habit of thinking through each pitfall and every improvement opportunity was critical in helping me grow my career. As a social media manager, you understand your audience better than anyone. “Think of the end at the beginning, always.”

Social Media 145

Social Media Brands Sentiment How To 145

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. They bring this level of personalization and care into their social channels and content, too.

Strategy 123

Strategy Brands Content UGC 123

Hootsuite

JANUARY 18, 2024

Some brands use social to offer customer service; others are there to build brand awareness. Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? Then plug those posts into your social media scheduling tool to make sure you’re getting them out into the world at a good pace.

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

AUGUST 16, 2023

More than ever, financial services brands must take steps to use social media as an essential part of their risk mitigation and brand safety strategy, instead of downplaying its impact or fearing it. Stop a crisis in its tracks with social listening Customer sentiment can change overnight.

Social Media 74

Social Media Banking Brands Sentiment 74

Oktopost

NOVEMBER 16, 2023

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions. You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

JUNE 19, 2023

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? This is never truer than it is on social media. Social media is overflowing with market insights. all tend to score highly.

Social Media 62

Social Media Strategy B2B Collaboration 62

Sprout Social

MARCH 17, 2021

The Sacramento Kings, for example, have turned this tactic into a regular Friday ritual where fans can get a follow back from their favorite team only after they Retweet and Like a Tweet. ?? ???????????? ???????????? ??. But it’s one thing to use gimmicks sparingly and another to depend on them to meet your social goals. Hear me out….

Social Media 134

Social Media Strategy Upcoming Engagement 134

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Step 1: Get started

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Hootsuite

MAY 12, 2020

Don’t post unauthorized commercial communications or spam on Instagram. And here’s more from the Community Guidelines : Help us stay spam-free by not artificially collecting likes, followers, or shares, posting repetitive comments or content, or repeatedly contacting people for commercial purposes without their consent.

Software 145

Software Instagram Tools HootSuite 145

Sprout Social

JULY 15, 2021

As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast. In the grand scheme of things, the social media profession is relatively new. What career paths can I create for my team? What comes next?

Social Media 117

Social Media How To Collaboration Team 117

Sprout Social

JANUARY 24, 2024

Selecting influencer marketing goals that align with your social and marketing strategies will help you set a clear benchmark for success and move the needle in terms of social performance and achieving business goals. Use social media management tools to track audience growth across channels.

Metrics 100

Metrics Influencer Marketing Survey 100

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

Groups 111

Groups Groups Communities Organization 111

Pam Moore

SEPTEMBER 7, 2020

” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Grab it here.

eBook 78

eBook Social Media Template Templates 78

Oktopost

MARCH 15, 2021

It’s a lot easier to make inroads with fun, uplifting, community-building content. The best social ads will provide content that offers a rewarding experience or something of substantive value. Combining social ads with video will go a long way towards creating successful campaigns. Create Community.

B2B 136

B2B Social Media Strategy LinkedIn 136

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

FEBRUARY 29, 2024

Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Sprout Social

JULY 6, 2020

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. Brands need to go beyond a one-time statement about diversity on social media.

Strategy 145

Strategy Social Media Organization Education 145

Pam Moore

MARCH 17, 2017

Some of the best ideas never make it to market simply because the person behind the idea doesn’t know how to get the buy-in, obtain the budget, needed support to make it a reality. You struggle with getting budget approved to implement your social media plan. Social Trust Factor: Ignite Results with Trust and Authority.

Social Media 167

Social Media Tips Training Buy 167

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. These insights help marketers and larger teams understand exactly what needs to be improved, such as products, price, store locations, customer service or anything else you discover through social listening.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. With this in mind, the Sprout team has created a new Featured Topic centered around the coronavirus that is available to all of our Listening customers.

Strategy 142

Strategy Metrics Hubspot Retail 142