Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

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Sentiment Banking Patterns Hotels 104

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. What is brand safety?

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Social Media Brands HootSuite Policies 97

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. It continues with steps to mitigate negative sentiment. The stakes are high.

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Reputation Social Media HootSuite Sentiment 108

Hootsuite

MAY 1, 2023

All brands using social media in any form must navigate a constantly evolving set of risks in an environment that changes at lightning pace. Keep reading to find out how to build a strategy that will help protect your brand, improve your social results, and make life easier for your overworked social team.

Social Media 104

Social Media Guidelines HootSuite Policies 104

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

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Strategy Sentiment Marketing Analysis 121

Sprout Social

MAY 31, 2023

Each passing year throws in a new challenge, whether that be keeping up with audience interests, navigating tough economic conditions or even defusing an unexpected brand crisis. Corporate communications teams have become responsible for safeguarding their brand from potential misfires caused by AI technology.

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Sentiment Press Release Analysis Team 115

Mindjumpers

AUGUST 25, 2010

Being a small to medium sized business you may not have thought about a Social Media Policy. All businesses should make a plan Before I hear a collective virtual *sigh*, a social media policy is essential for any business who wants to get online – no matter how small.

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Policies Social Media Guidelines Foursquare 218

Hootsuite

JUNE 2, 2022

One minute, your brand is a beloved internet meme. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. In other words, a social media crisis is when there’s a major change in the online conversation about your brand: an action that has sparked anger, disappointment, or distrust on a wide scale.

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Social Media Tips HootSuite How To 145

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. And more people began chiming in.

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Brands Sentiment Conversation Hashtag 107

Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand.

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B2B Sentiment Analysis Reputation 155

Hootsuite

MAY 29, 2023

That’s why a social media risk management plan must be an essential part of your brand strategy. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Your brand, customers, and employees are all active on social media.

Social Media 90

Social Media Tips HootSuite Policies 90

Social Media Strategies Summit

FEBRUARY 24, 2021

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. In other words, they’re an ideal market for a brand like Tylenol.

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Social Media Strategy Sentiment Marketing 147

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. You can stay in stalker mode by just reading, or create a branded account to directly engage with users. This can either be branded with your name or be topic-based. The joys of technology.

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Reddit Brands Meme Forums 100

Keyhole.co

MARCH 16, 2023

More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Fashion company Topshop, for example, is a good brand to learn social listening from. 500 million tweets are sent every day.

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Fashion Sentiment Collaboration Policies 98

Buffer Social

JULY 13, 2022

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. Poor handling can hurt you and your brand and turn customers away. Always address negative comments about you or your brand Should you address every comment you receive? We think so.

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Social Media Policies Team Comments 98

Pam Moore

MAY 19, 2023

Unfortunately, if you don't get to the root of these limiting beliefs and replace them with a growth mindset, you may struggle to achieve your business goals, differentiate your brand in a crowded market and wind up being left behind. Not a good place to be in a digital landscape where the only guarantee is CHANGE!

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Unfortunately, if you don't get to the root of these limiting beliefs and replace them with a growth mindset, you may struggle to achieve your business goals, differentiate your brand in a crowded market and wind up being left behind. Not a good place to be in a digital landscape where the only guarantee is CHANGE!

Team 147

Team Marketing ROI Training 147

Hootsuite

JULY 25, 2023

This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. To get the most out of Twitter trends, you need to make sure that the trends you see are catered specifically to your brand. Personalize your trend page.

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Trends Twitter How To Hashtag 122

Hootsuite

OCTOBER 12, 2023

Yet, research shows that more than 40% of digital shoppers research new brands and products using social media. This process is called social listening , and it involves monitoring conversations online about your brand, your competitors, and topics related to your industry. But that might take a while.

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Social Media HootSuite How To Template 120

Twist Image

DECEMBER 26, 2014

My holiday wish: be kind to brands. Should we not be saying that a better holiday wish might be: brands should be kinder to their customers? I would argue (happily) that brands should always be thinking about new and better ways for them to be kinder to their consumers. This is the true brand imperative. To be equals.

Brands 72

Brands Loyalty Collaboration Retail 72

Sprout Social

MARCH 17, 2020

With the world’s attention focused on the emergence of the coronavirus, marketers are grappling with the role of their brands in this quickly changing landscape. Some brands, Sprout included , have opted to pause all regularly scheduled social content for the moment.

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Features Brands Library Team 93

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

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HootSuite URL Analytics Forums 120

Hootsuite

JANUARY 22, 2020

More than 40% of digital shoppers use social media to research new brands and products. That includes keywords, hashtags, mentions, and messages for your brand and competitors. Here are a few things you should check and take note of each day: Mentions of your brand. Sentiment is a good place to start. yes and yes!!!!

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Social Media HootSuite Template Templates 145

Sprout Social

JUNE 23, 2021

And of course, promoting these materials and how-tos is central to the brand’s social media strategy. For example, brands should make a conscious effort to share shout-outs and compliments from their customers. Many brands on Instagram make UGC a cornerstone of their content strategy, particularly via Instagram Stories.

Strategy 118

Strategy Policies Resources Loyalty 118

Sprout Social

OCTOBER 31, 2023

It’s clear that brands are exploring AI capabilities for marketing and beyond more confidently. For example, “Write a short brand origin story for a social post in the style of Mark Twain.” For example, to get an overview of a competing brand, a prompt could read: Give me a brief history of Nike’s more successful shoe line.

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Tools How To Sentiment Data 93

Sprout Social

APRIL 26, 2021

For any business, you want to have a positive brand sentiment because happy customers refer other customers and become brand advocates. For businesses in industries like food and beverage, local services and medical, reviews can make a significant impact on brand sentiment. Use Yelp branding in-store.

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Review How To Guidelines Badge 121

Hootsuite

MAY 5, 2021

And nearly three quarters of those users (73.5%) either follow brands’ social channels or research brands and products on social media. Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. brand impersonations.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Franchise social media marketing is promoting your brand and engaging customers at both the corporate and local levels, while ensuring messaging and values remain consistent across all social profiles.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Hootsuite

JULY 15, 2021

It’s been known to give companies major benefits, ranging from ad savings and improved brand sentiment to employee retention and increased leads. This is especially handy if you’re a salesperson building your personal brand online. And posts from current employees are the best gauge for employee sentiment.

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HootSuite Sentiment Study Collaboration 135

Sprout Social

NOVEMBER 6, 2020

Fortunately, in the digital world, a simple internet search surfaces consumer reviews about nearly anything, which help shape our decisions and impressions of businesses and brands. It’s baked into our Reviews tool so social media managers, human resources and business leaders can unify their employer branding efforts with ease.

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Review FAQ Construction Metadata 91

Hootsuite

SEPTEMBER 14, 2023

In the mile-a-minute world of social media, they are the crucial bridge between brands and audiences. And while community management may not always be the easiest task, it’s an impactful one that brings value both to brands and the people who love ‘em. Get the report What is a community manager? This might just be the job for you.

Communities 95

Communities Social Media Management HootSuite Skills 95

Ari Herzog

APRIL 21, 2020

First: Publicly apologize to Anita Hill and indicate policy changes. Are there common celebrities or brands mentioned positively alongside Joe’s name? Can those brands be approached for a partnership? What tactics are being used to persuade people creating neutral and negative sentiment? They deserve better.

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Posterous Sentiment Reddit YouTube 91

Hootsuite

MARCH 27, 2020

What should your brand say when the facts and the future are uncertain? Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? Brands can’t ignore these conversations, but participation must be approached with care. Have a social media policy in place.

Social Media 145

Social Media How To Policies Team 145

Sprout Social

JULY 28, 2020

Throughout quarantine, social gave brands a direct line to their customers. According to the latest Sprout Social Index, 47% of consumers follow brands on social media to stay up to date on company news. In other words, customers are reaching out to brands on social more as they adjust to new shopping experiences.

Strategy 129

Strategy Retail Marketing How To 129

Sprout Social

JUNE 15, 2020

And hey, this actually leads us to another challenge of GDPR and social media… Social media traffic must accept your privacy policy. TikTok’s privacy policy. Food for thought: only one-third of consumers feel confident in trusting the brands they purchase from (and this percentage is even lower in EU regions).

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Social Media Privacy Marketing Policies 130