Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Reputation 101

Reputation System Brands Knowledge Base 101

Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

JUNE 15, 2020

And hey, this actually leads us to another challenge of GDPR and social media… Social media traffic must accept your privacy policy. TikTok’s privacy policy. Food for thought: only one-third of consumers feel confident in trusting the brands they purchase from (and this percentage is even lower in EU regions).

Social Media 131

Social Media Privacy Marketing Policies 131

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too. Here’s how.

Reputation 107

Reputation Strategy Brands HootSuite 107

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. It continues with steps to mitigate negative sentiment. The stakes are high.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. However—96% of the people who discuss brands online do not follow those brands’ owned profiles.

Social Media 207

Social Media Tools Netvibes Sample 207