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12 Guidelines for Corporate Social Media Policies

Harp Interactive

While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication. 12 Tips for Corporate Social Media Policy Guidelines.

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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online.

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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand.

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GDPR and social media: What marketers need to know

Sprout Social

And hey, this actually leads us to another challenge of GDPR and social media… Social media traffic must accept your privacy policy. TikTok’s privacy policy. Food for thought: only one-third of consumers feel confident in trusting the brands they purchase from (and this percentage is even lower in EU regions).

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Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!)

Firebelly

The book also reviews the legalities involved with a corporate blog - disclaimers, terms of service, comment policies, libel and defamation - and more Below is a brief video of Chantelle discussing more details of the book. Save 34% by ordering on Amazon for $16.49. Chad Richards is the Social Program Manager at Firebelly Marketing.