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12 Guidelines for Corporate Social Media Policies

Harp Interactive

12 Tips for Corporate Social Media Policy Guidelines. Corporations should include social media policies in their general business conduct policy and guidelines. Social Media Policies should be vetted by legal experts to control liability and risk. Set forth policy on disclosure by employees that they work for the company.

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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Brand protection How you handle complaints directly affects your brand’s reputation. Here is a report from Sprout’s Listening capability.

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GDPR and social media: What marketers need to know

Sprout Social

And hey, this actually leads us to another challenge of GDPR and social media… Social media traffic must accept your privacy policy. TikTok’s privacy policy. Food for thought: only one-third of consumers feel confident in trusting the brands they purchase from (and this percentage is even lower in EU regions).

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

Before the rise of social listening tools , B2B marketers would be completely reliant on hashtags and native search on social platforms to get a sense for what people were saying about brands. Check out our social media response template for help creating your own policy. Identifying Prospects.

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Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!)

Firebelly

The book also reviews the legalities involved with a corporate blog - disclaimers, terms of service, comment policies, libel and defamation - and more Below is a brief video of Chantelle discussing more details of the book. Save 34% by ordering on Amazon for $16.49. Chad Richards is the Social Program Manager at Firebelly Marketing.

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Firebelly at Brainstorming & Social Media Optimization Summits

Firebelly

This session is designed to teach you how to handle today’s new brand of crisis communication in both the online and offline world with key points including: crafting a crisis communications policy; incorporating monitoring measures and responsibilities into your infrastructure; what, when, and where to listen; knowing when to step in; taking the appropriate (..)