Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. I think brands need to focus on the broader content being used about a brand.

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations.

Trending Sources

Sentimental Insights For CXO

Saying It Social

Businesses must give their customers instant access to a personalized and integrated shopping experience in order to generate brand loyal advocates. The post Sentimental Insights For CXO appeared first on.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. After all, if everyone seems to be having a conversation about the same topic, shouldn’t their brand be a part of it? Is this trend right for my brand?

Trending Hashtags: How to Reverse Negative Sentiment for Your Brand or Influencer

Meltwater

On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since… Read More.

Four Metrics for Measuring Social ROI

Mindjumpers

As Mai described in her last blog post , the tremendous amounts of data can sometimes be overwhelming, causing brands to fail in their attempts to transform it into meaningful business insights. Brand Awareness. Social media is all about interactions.

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The Importance of Off Channel Social Listening

Ignite Social Media

It’s quite easy for brands to know what their customers want by seeing what they are saying on their social channels. People voice their love and disappointment for products or companies openly and for the most part they desire for the brands to notice them.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen last night. The huge mistake that many brands make at this moment is waiting.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.

7 Brands Winning Social Media During the Olympics

Simply Measured

Despite the restrictions, many brands are still diving in on social and the best ones are focusing on what the Olympics are truly about: stories of sacrifice, unity, empowerment, hope, training, support, competition, determination, and success.

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The 7 Ways Brands Use Social Listening

Convince & Convert

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%.

How Social Sentiment Has Transformed for Soylent

Simply Measured

3 Quick Reports for Measuring Brand Awareness Download. The brand gets its name from the 1966 science fiction novel Make Room! Measuring Your Digital Brand Impact Download. How Brand Sentiment Has Evolved.

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. The huge mistake that many brands make at this moment is waiting.

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The Permanent Brand

Twist Image

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. Inevitably, there is some quaint reference to cows being branding with a hot iron stick as an identifier. Because branding is all about leaving a mark (emotional, physical, you name it). A sentiment. brand. brand loyalty.

5 Branded Content Campaigns You Need to Know

Convince & Convert

However, this time I’d like to introduce a new theme: branded content, or content that subtly blends into editorial publications and other media communications. without consciously recognizing branded content. Intrinsically, branded content is subtle and indirect.

How a High-End Brand Uses Cinemagraphs and Storytelling

Convince & Convert

This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram. Instead of being fashionably late, why not lead the pack?

Jim Sterne on social media metrics: reach, influence, sentiment.

Social Media Citizens

Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. Sentiment is indeed hard to measure.

How to Transform Your Brand in 30 Days on Social

Simply Measured

What if you could transform your brand in 30 days, using the resources and skills you have as a social media marketer today? 30-day transformation isn’t just for bikini bods, folks–your brand can have its epiphanic moment sooner than you think.

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Buzzlogix Feature: Sentiment Analysis

Buzzlogix

What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. Social listening and monitoring tools are becoming more widely used across new and established brands.

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Is It Time To Reconsider Sentiment Scoring?

Social Media Report - Tyre Brands in India

Unmetric

You would think that tyre brands would have a tough time getting an audience. Have you wondered how tyre brands do on social media? Can they match the kind of buzz that auto brands generate? CEAT Tyres received the highest percentage of Positive Sentiment (48.00%).

The Ambiguous Brand

Twist Image

Branding is no longer a zero-sum game. " Brands try to please everyone. This is not a political rant, but brands serve the community with platitudes and apologies more than anyone else. Sure, there are a few indie and fringe brands that don't cater the masses, and yes there are brands that know who their ideal consumer is (and they're not trying to placate to the rest of the population), but - in general terms - brands like to have one, clean uniformed message.

How fans are using Facebook Reactions and what it means for your brand

Unmetric

It’s great for individual content, but what does this mean for brands? What this means for your brand: You can get a better idea of how people interact with your posts. For brands in the service industry, the ‘Anger Reaction’ is crucial.

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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. Many people think that they get shares on social media because they are cool, because they shape a compelling brand image.

BP Facebook Sentiment

Firebelly

Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages.

Four Ways to Combat Audience Negativity on Social Media

Ignite Social Media

From a community management perspective, I can’t emphasize this enough: always respond to questions or comments , even if they’re negative towards the brand or a particular piece of content.

5 Ways Socially Mature Brands Deliver Great Customer Experience

Convince & Convert

With everything moving faster, you have to be on the ball with regards to your communication strategy, branding, and customer interactions. In addition, you are no longer competing exclusively with brands in your industry. Image via Unsplash.

8 Influencer Strategies for Retail Brands to Boost Sales

Simply Measured

Adoption – Influencers create positive brand sentiment as a trusted source to their following. Advocacy – Through digital word-of-mouth, influencers inspire their followers to share your brand’s content. Here are eight influencer strategies for retail brands to boost sales, aligned with five common goals retailers hope to achieve through social media. GOAL: Find Influencers That Fit Your Brand. The state of retail has evolved.

It's A Small (And Strange) World After All, Brands

Twist Image

How much control does a company really have over their brand? Technology, the Internet and social media have been a virtual can of worms for brands that has extended well beyond the marketing department, and has poured over into everything from customer care, business innovation, the reputation of individual leaders within the organization, how a company hires employees and more. What is the face of the brand? What does a crossbreed brand look like? brand.

Mobile Breaks Search. And Your Brand

Twist Image

It was an original sentiment, when I started writing about it, well over fifteen years ago. With the user at the center, there is still one big, honking and unsolved challenge that faces brands in this amazing world that we live in. How will anybody truly find your brand? Many will be dazzled and amazed by the many charts, graphs and flows that Ben Evans uses in Mobile Is Eating The World to build a dramatic case for why brands need to innovate. Focus on this brands.

Will Your Brand Survive In The Live Brand World?

Twist Image

How good can your brand be at "live"? If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. This "publicness" of brands created a sense of egalitarianism. Consumers sentiment mixed with traditional brand messaging creates an arena where everyone can better understand if a brand truly does deliver on its vision, mission and brand promise. Brands are next.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen last night. The huge mistake that many brands make at this moment is waiting.

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. Do they care about your brand affiliations or sponsorships?

What The Brand Is. And What It Has Become

Twist Image

For brands, there exists a massive chasm between the development of native apps and the usage of the mobile version of their respective websites. That, coupled with mobile advertising, and there is a sentiment of "what really works?" In short: your brand experience needs to match the current customer expectation. Your mobile brand experience can no longer afford to simply be a watered-down version of your desktop website. brand. brand experience.

Be Kind To Brands

Twist Image

My holiday wish: be kind to brands. Should we not be saying that a better holiday wish might be: brands should be kinder to their customers? I would argue (happily) that brands should always be thinking about new and better ways for them to be kinder to their consumers. This is the true brand imperative. Today, on this holiday, as we (especially, in Canada) get primed for Boxing Day , we need to be thinking about how we - as consumers - interact with brands.

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

100 Personal Branding Tactics Using Social Media. Branding one’s self in an online environment built on entropy and go-baby-go is difficult at best, and impossible if you forget to take your happy pills. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. But most people who want to develop a personal brand do. Measuring your efforts in building community grows out your brand as a natural extension.

Be More Human Without Being Too Personal To Build Your Brand

Twist Image

In a world of uncertainty, fear and a platform that lets hate be distributed at scale, many people (myself included) are feeling a very different sentiment. As brands (and their messages) are being throttled and only pushed when paid for, it seems like the real humans are still able to make some real connections online. And, yes, "real people" does include brands (and the people that work for them). This goes for brands too. brand. personal brand.

The Power of Personality on Twitter (And What Your Brand Can Steal)

Simply Measured

Brands struggle all the time with trying to give their brands a human face on social media, the marketing channel where a casual, available touch is the best way to build a community. So, what are the six traits which these “cool kids” share, what are some examples, and which brands are doing a good job at exemplifying these qualities? How Brands Mimic It. — Russell Brand (@rustyrockets) June 21, 2016. How Brands Mimic It.

Content Tagging For Better Social Media Analytics

Talkwalker SM

As you probably know too well as a digital marketer, brands can receive thousands of mentions every day and you need to reply as fast as possible to those that have the biggest impact. Refine Sentiment Analysis With Rule Based Tagging. What is rule based tagging ?