UTM tracking & URL shortening for social media marketers

Sprout Social

That’s where UTM tracking and URL shortening enter the picture. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from. You want to share this link on Facebook as part of your paid social media campaign for Halloween.

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Claim a Vanity URL for Your Social Media Profiles

yMarketingMatters

A vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. For example, when I set up my new Facebook business page, the randomly assigned number and URL was [link].

URL 165

Facebook Page – get your own Facebook URL name

Laurel Papworth

How to swap your hideous [link] for [link] – your own Facebook address! I’ve already set my personal account to be facebook.com/LaurelPapworth – this is how you do Business Pages, Fan Page, Brand Pages or whatever they are called now. Facebook Removal of Fanpages.

URL 108

To increase Your OnLine Brand Page Remember To Have An Offline Spread Of Your URL

Social Media Network Marketing

To increase Your OnLine Brand Page Remember To Have An Offline Spread Of Your URL I Work As Freelance Social Media Network Professional And Review OnLine Earning Opportunities. ?

URL 125

How to Create a Custom URL for Your Facebook Business/Fan Page.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&# Log into Facebook. Facebook says that once you create a username for a personal profile it cannot be transferred.

URL 154

Why I Use HZG.BZ as a Short URL

Ari Herzog

If you don’t grasp the significance of the URL, hzg is a shortened version of my last name and bz resembles business. Besides, why give away your SEO juice and branding to a third party when you use [link] or [link]. as a Short URL at AriWriter.

URL 132

Facebook for Business – How to Build a Business Page

Harp Interactive

More than ever, Facebook is the place to be for businesses. Small businesses can practically run their business completely from Facebook. Service businesses can establish themselves as a thought leader with a solid Facebook presence. Larger brands use Facebook to establish relationships, gain customer insight, provide customer service and promote loyalty as well as sales. Facebook marketing has practically become a cultural norm.

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Facebook for Business – How to Build a Business Page

Harp Interactive

More than ever, Facebook is the place to be for businesses. Small businesses can practically run their business completely from Facebook. Service businesses can establish themselves as a thought leader with a solid Facebook presence. Larger brands use Facebook to establish relationships, gain customer insight, provide customer service and promote loyalty as well as sales. Facebook marketing has practically become a cultural norm.

How To 273

How To Promote You Facebook Page URL on Your Personal Profile.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Promote You Facebook Page URL on Your Personal Profile Facebook doesn’t make this easy. You would think that one of the first features Facebook would have added when the hype around creating Facebook Pages for business sprung up would have been a one (or two) click maneuver to easily post a link or a badge to your Facebook Page on your personal profile.

URL 113

Your URL Can Get Listed On Google, Bing, Yahoo And More! - Social Media

Social Media Network Marketing

Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! link] Free Search Engine Submission Get Your Business, Brand, Referral, Personal URL Listed On Google, Bing, Yahoo And More! Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More!

Yahoo 86

The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Visitors based on URL visited.

LinkedIn Tip - “Hey, Baby. What's Your URL?”

Almost Savvy

Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search LinkedIn Tip – “Hey, Baby. What’s Your URL?&#

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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. Effective landing pages enhance your brand image and compel visitors to take action.

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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group. You forgot your URL.

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Wanna Try The Facebook Live Scheduling Tool?

agora pulse

Facebook Live Videos are popping up every where now, and for good reason. When Facebook Live first rolled out, you had to either spontaneously go live or promote your broadcast without a link where potential viewers could sign up for your live video.

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Optimizing Your Facebook Brand Page

Small Business Mavericks

I’ve discussed Facebook brand pages often enough that I think you know how important it is to have one, but did you know you can optimize it for search? Here are 5 ways you can optimize your Facebook brand page for search. Brand page name and title – What do you call your page? Give it a name, preferably one that coincides with your brand and/or that uses your primary keyword. That branded page name will also serve as your keyword title.

Marketers Everywhere: Stop Marketing Your Brand

Convince & Convert

On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The most effective way to do this is to market an authentic experience—not your brand. to share pertaining to your brand.

Brands 158

How to Edit a Facebook Ad and Retain Social Proof

Jon Loomer

One of the most common problems I hear from Facebook advertisers revolves around editing ads (or posts that are being promoted in ads) and retaining the social proof. You could just start over and create a brand new ad, but that social proof is valuable.

How To 160

Facebook Ads Dynamic Language Optimization

Jon Loomer

If your brand has an international audience, one challenge can be serving ads in the user’s primary language. Facebook then automatically optimizes to show the right language variation of the ad to the right people. Otherwise, use the same URL for each.

The Ultimate Guide to Facebook Stories in 2019

Later

Love them or hate them, Facebook Stories are set to be big in 2019. In fact, Facebook Stories is on track to beat Snapchat with 150 million daily active users , according to data from Facebook ! Ready to jump on board with Facebook Stories? Sharing Your Facebook Stories.

Help – My Boss Wants My Facebook Strategy!

agora pulse

That moment when your boss suddenly becomes aware of the budget being spent on social media and demands a Facebook strategy. Step 1: Create Facebook Objectives and Goals. The first step in creating your Facebook strategy is knowing and documenting your objectives and goals.

10 Facebook Posting Tips to Improve Your Brand Awareness

Sprout Social

Every business knows that Facebook is integral to a successful marketing strategy. While there’s no such thing as the perfect Facebook post, there are ways you can optimize your content for success. Include Branded Hashtags, But Not Too Many. Facebook

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How to Use Facebook’s New Video Creation Kit

agora pulse

It’s no surprise that video is a popular format of content on Facebook. It seems that every other post on Facebook is a video and with the launch of Watch , Facebook continues to push video content front and center. Facebook have also introduced themes based on the time of year.

Video 171

How to Create Profitable Facebook Targeting Audiences for B2B Marketers

agora pulse

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. If you are in the B2B space but don’t target prospects on Facebook (or you do but not well), you most likely miss out on a massive chunk of leads. Install the Facebook Pixel First.

B2B 164

How to Attract More People to Your Facebook Group

agora pulse

A Facebook Group is a fantastic tool for building community—when people are regularly showing up. But what can you do if no one is joining your Facebook Group? Having people join your Facebook Group can be challenging. Name Your Facebook Group for Success.

Groups 152

6 Ways I Use Facebook Ad Targeting

Jon Loomer

Facebook ad targeting is one of the primary reasons why ads fail or succeed. In particular, that cuts out accidental clicks and those who won’t recognize my brand. An example of how I use this is when promoting my Facebook pixel 4-week training program.

5 Facebook Marketing Tips for Agencies

agora pulse

As Facebook has evolved from a “nice-to-have” to a “must-have” business tool, many companies employ agencies to dedicate the time required to manage their Facebook presence and market their products. People always post pictures and reviews on our Facebook page.

Tips 162

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Audience Insights is Facebook’s version of social listening. people on Facebook.

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity SMM

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. The About pages on Facebook are usually static.

How to Subscribe to Facebook Business/Fan Page Posts in Your.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Subscribe to Facebook Business/Fan Page Posts in Your Favorite Feed Reader Hint: You can also use these tactics to get the RSS Feed URL of your page if you wish to import your Facebook Page’s feed on your blog or other sites! Read the rest here: How to Subscribe to Facebook Business/Fan Page Posts in Your Favorite Feed Reader [.]

No More Copied Content on Facebook

Socialmedia.biz

It used to be that marketers, website owners, and bloggers only had to worry about staying compliant with Google’s algorithm and its updates but now it seems that they have to stay in tune with Facebook’s ever-changing algorithms as well.

How to Use Social Media to Build Brand Trust

Convince & Convert

These interactions help build brand trust and a form a community around your brand. So, how do you use social media to build brand trust? Intimacy involves engaging with people and showing your brand personality. Show There Are People Behind Your Brand.

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How To Post Effectively on Facebook

Mindjumpers

Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. Think twice about using URL shorteners: Engagement is in general 3 times higher for posts that used a full-length URL.

8 Ways to Optimize Your Facebook Page

Convince & Convert

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook.

What is Dark Social and How Is It Affecting Your Brand?

Convince & Convert

But what is dark social, how does it affect your brand, and how you can measure it? use Facebook Messenger. AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private.

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Are You Ready to Have a Facebook Live Contributor?

agora pulse

Thanks to the new Facebook Live Contributor Page Role, Pages now have the flexibility to allow individuals to contribute great live content on behalf of their Page, whilst keeping the Page secure, as well as maintaining control over the rest of their content. Facebook Live Contributor Role.

Using Facebook Hashtags for Your #FacebookMarketing

yMarketingMatters

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. How to Use Facebook Hashtags.

5 Best Tools To Embed Facebook Feed On The Website

Social Media Marketing

Facebook has crawled into our daily habits like nothing else. The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform. This is just an example to show how impactful Facebook is as a platform.

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How Is Dark Social Affecting Your Brand?

Convince & Convert

But what is it, how does it affect your brand, and how you can measure it? AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private.

Brands 106