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Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. And then I’ll explain why “URL equals” is causing problems and the best practices for using “URL contains.”

URL 178
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12 Facebook publishing tools for your brand in 2024

Sprout Social

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. If your Facebook content process has more steps than the ones above, you can add those in.

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6 masterful examples of brands selling on Facebook Shops

Sprout Social

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. What are Facebook Shops and how do they work? Shopify, OpenCart, GoDaddy, etc.)

Examples 114
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Facebook Lead Ads Gated Content: Download a File Directly From a Form

Jon Loomer

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. The normal process of collecting leads with Facebook lead ads when offering a digital product (like an ebook) goes like this: Complete the form, providing your email address. What is Gated Content? Who is This For?

Content 211
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Control Which Websites, Pages, Apps, and Videos Your Facebook Ads Appear On

Jon Loomer

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. Let me show you… Brand Safety. Within your Ads Manager Tools menu, go to Brand Safety. Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. You may instead see page URLs.

Video 178
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Facebook Business Manager: Add Page, Instagram, WhatsApp

Jon Loomer

If you manage Facebook ads for others or have an agency manage your ads, the sharing of assets in Business Manager is critical. The proper people need access to accounts including Facebook pages, Instagram business profiles, WhatsApp accounts, and more. ” Enter the name or URL of the page you want to add.

Instagram 214
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Claim a Vanity URL for Your Social Media Profiles

yMarketingMatters

A vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. Instead of having the long default Facebook URL that ends in random numbers that no one can remember, you can choose a short name, suited to your brand and business.

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