Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone.

B2B 52

B2B Strategy Brands Content 52

Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. Read on to find out.

Education 172

Education Examples UGC Content 172

Social Media Strategies Summit

OCTOBER 13, 2023

The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. That made Twitter’s rebranding a real open goal for marketers.

Examples 130

Examples Trends Social Media Brands 130

Ignite Social Media

DECEMBER 14, 2022

The holidays are a time when brands have an opportunity to engage with their customers in meaningful ways and boost sales. Here are some tactics to consider to get the most out of social media marketing during this special time of year. Focus on Relevant Content. Do a Round-Up Content . Say no more! . view on Instagram.

Social Media 161

Social Media Strategy Marketing Hashtag 161

Social Media Strategies Summit

OCTOBER 7, 2021

You can leverage online event marketing ideas that lead to more signups, event attendance, and engagement. But which online event marketing ideas can help you drum up increased registration and engagement? The question is, would these online event marketing ideas also work for your brand? Discover them below: 1.

Eventful 206

Eventful Marketing Upcoming Influencer 206

Hootsuite

DECEMBER 4, 2019

It can be challenging to find fresh social media content ideas when you have to post something every day on multiple platforms. But fresh, quality content that attracts users’ attention and keeps them informed is important. With this cheatsheet of solid content ideas for each of the major social platforms, you’ll be ahead of the curve.

Examples 145

Examples Social Media Brands Content 145

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. We’re only as good as our content,” she insists. Things are different for a brand like ESPN.

Content 130

Content iPhone Sports Remix 130

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Table of Contents What are LinkedIn hashtag analytics?

Hashtag 96

Hashtag Analytics LinkedIn Content 96

Convince & Convert

JULY 14, 2021

How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? Those two are common questions business owners are asking when considering Instagram marketing. But how to create an effective Instagram marketing strategy? users back in 2020.

Instagram 217

Instagram Strategy Marketing Upcoming 217

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. Content curation tools can help. This comprehensive guide examines the top contenders for content curation software.

Curation 89

Curation Social Media Management Tools Social Media 89

Social Media Strategies Summit

DECEMBER 1, 2022

Life used to be a lot simpler for social media marketers. There were fewer platforms, and users were still attracted by the novelty of social, which helped content cut through. But, as with any difficult task, social media marketing becomes much more approachable when you plan effectively. Planning Content In Advance.

Content 150

Content How To Film UGC 150

Keyhole.co

NOVEMBER 22, 2023

Today, social media has become an integral part of our lives, and Facebook stays dominant in the marketing landscape. With over 3 billion monthly active users, Facebook provides a vast pool of potential customers for businesses and brands. Why Facebook Marketing? It should be concise and relevant to your brand.

Brands 52

Brands Facebook Marketing Advertising 52

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. So Facebook can’t be all bad. RIMOWA also achieved a 2.2X

Brands 130

Brands Facebook Influencer Campaign 130

Ignite Social Media

JUNE 17, 2021

So, you want to create successful social media content? Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens. Does that mean every piece of content that’s published on your brand’s social channels is created only for social? Build a Robust Content Library.

Social Media 176

Social Media Content Guidelines Library 176

Social Media Strategies Summit

SEPTEMBER 14, 2021

A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns.

Brands 286

Brands Meme Research Social Media 286

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

Campaign 86

Campaign Content Upcoming Authentication 86

Keyhole.co

SEPTEMBER 15, 2023

Are you in charge of running social media for a community-oriented brand? It gives your followers a chance to get to know your brand better and connect with each other. Based on a survey of 500 B2C and B2B marketers, Instagram Live is reported to have the highest ROI of any content format. Why Instagram Live?

Instagram 52

Instagram Brands How To Marketing 52

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. You can then analyze the data to uncover insights that will inform your marketing decisions. Wouldn’t you be much better at crafting messages that resonate?

Tools 106

Tools Tweetdeck Brands Sentiment 106

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media 108

Social Media Marketing Sentiment Influencer 108

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. This is a massive issue for many brands. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Sound familiar?

Social Media 213

Social Media How To Survey Analytics 213

Ignite Social Media

FEBRUARY 16, 2022

As a content creator, it can be challenging to keep up with the newest styles or trends these days. And because it’s important to create relevant content for your audience, timing is everything. So, whether you’re a small agency or a corporation, we could all use a little guidance on the channels’ upcoming success.

Data 170

Data Marketing Trends Newsletter 170

Social Media Strategies Summit

FEBRUARY 23, 2024

Either way, we’ve rounded up 10 of the best, most unique examples of YouTube Shorts to inspire you, covering everything from household name consumer brands to government agencies and higher education institutions. Let’s get into it. Still, that’s no guarantee of success; they must make the most of these opportunities.

Examples 201

Examples YouTube Transportation Video 201

Convince & Convert

OCTOBER 8, 2021

It’s taking a lot more than just simple traditional marketing to speak to your audience. . According to the Consumer Culture Report by 5W Public Relations, 83% of people feel that it is crucial that the brands that they choose to support are in alignment with their values. Nano & Micro-influencers for DEI Marketing.

Influencer 166

Influencer Marketing B2B Authentication 166

Ignite Social Media

FEBRUARY 3, 2021

The News Feed will also suggest new connections – other public figures, Pages, Groups, and trending content that a Page or public figure cares about and would want to follow. With the removal of Page likes, brands may see a decrease in numbers of those following their page. Removal of Page Likes. Changes to Roles and Management.

Brands 184

Brands Facebook Metrics FAQ 184

Ignite Social Media

OCTOBER 5, 2022

Brands are using it not just to listen and engage but also as a powerful marketing tool. In fact, some of the biggest brands in the world are still using Twitter to reach their customers. We have listed here a few names, but before so, let’s figure out if your brand should STILL be on Twitter.

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Twitter Brands Airlines Meme 110

Hootsuite

JULY 25, 2023

Have you been using ChatGPT prompts for marketing? ChatGPT helps marketers brainstorm ideas faster, make decisions quicker, and increase productivity within their day-to-day workflow. That’s why we’ve compiled a list of the best ChatGPT prompts for marketers. Explain the marketing segments for [INSERT INDUSTRY].

Marketing 91

Marketing Upcoming HootSuite Campaign 91

Social Media Strategies Summit

OCTOBER 14, 2021

COVID-19 forced marketers to be highly flexible. According to research from Monday.com , almost 98% of marketing teams have changed their strategies in response to the pandemic. Going forward, social media marketers will need to be more agile than ever before. Read on for some highlights from the session! What separates the two?

Authentication 222

Authentication Brands Team Issues 222

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 109

Brands How To Authentication Collaboration 109

Likeable

OCTOBER 14, 2020

That goes for individuals and brands alike, and really for anyone trying to make sense of COVID, Black Lives Matter protests, and a very polarized political landscape in which tremendous numbers of people believe our democracy faces existential threats. . Even far smaller events prompted pauses for some of our brands. All major pauses.

Brands 127

Brands Marketing Message Boards Advertising 127

Sprout Social

MAY 1, 2018

From social team structures, to personal branding to managing social on the go, we’ve got you covered when it comes to thoughtful conversations that touch social media marketing. Social media allows consumers to become brand ambassadors just by sharing their word of mouth recommendation of a brand in a social post.

Upcoming 110

Upcoming Yahoo Apple Social Media Management 110

Social Media Strategies Summit

NOVEMBER 18, 2022

One of the most challenging aspects of social media marketing is consistently creating high-quality, engaging content over an extended period. This is backed up by data, with research from Visual Objects ranking consistent content creation as one of the top five social media challenges for marketers. Image source.

Content 163

Content Campaign Team Banking 163

Webbiquity SMM

JANUARY 30, 2020

Building a brand is more important than ever. Your brand is what differentiates you from your competitors. A solid brand identity can help you get more people to trust your products and/or services. A solid brand identity can help you get more people to trust your products and/or services. Guest post by Shane Barker.

Brands 159

Brands Airlines Hashtag Influencer 159

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. Source: Slack Twitter.

B2B 150

B2B Social Media Brands Hubspot 150

Socialmedia.biz

DECEMBER 12, 2020

Some of the ways that social media helps in building brand credibility include: . One of the most effective methods of highlighting your goods and services to potential clients is through online marketing. Online marketing is also significantly cheaper than other traditional marketing options, such as billboards and TV advertising. .

Social Media 185

Social Media Brands Instant Messaging Upcoming 185

Likeable

DECEMBER 13, 2021

If you didn’t already know, Likeable sends out a weekly newsletter called #TBT every Thursday in which we share the latest social media news and platform updates, as well as spotlight a particularly impressive piece of branded content in each edition. Emily Zugay: Brand Logo Redesigns. View this post on Instagram.

Brands 89

Brands Reddit Content Meme 89

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. More than two-thirds (68%) of marketers report their organization already has an advocacy program.

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Strategy Content Curation Press Release 128