Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Two out of every three customers will choose to purchase from a company where they feel they have brand loyalty.

B2B 121

B2B Communities Brands Loyalty 121

Webbiquity SMM

MAY 25, 2021

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Obviously, there are a lot of other platforms out there.

B2B 306

B2B Influencer Platform SMS 306

Buffer Social

OCTOBER 11, 2023

Many social media platforms are rethinking the way they reward their top creators.  The networking platform is doubling down on skills, experience, and a bit of leg work in the Top Voices program. Now, however, there are two different ‘tiers’ of Top Voice badges: Top Voice (1) and Community Top Voice (2).

LinkedIn 116

LinkedIn Badge Communities How To 116

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 84

Communities Community building Industry Crowdsourcing 84

Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. However, simply having a presence on the platform isn’t enough anymore. Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Here are some examples: To nurture an online community.

Small Business 202

Small Business Instagram Platform How To 202

Ignite Social Media

NOVEMBER 27, 2023

However, not all trends are created equal when it comes to brand marketing. In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics.

Trends 167

Trends Social Media Brands Meme 167

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The brand also talks about offbeat places around the world and what makes them unique.

Communities 59

Communities Social Media Strategy UGC 59

Ignite Social Media

SEPTEMBER 18, 2023

One of the most common questions we get from clients is how to create branded TikTok videos. But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. Who Can Brands Put in Their TikTok Videos? As a brand, figuring out who will be in your TikTok videos is important.

Brands 110

Brands Content UGC How To 110

Audiense

OCTOBER 5, 2021

When it comes to transforming digital audiences into communities, many brands struggle to find that secret formula. What are the perfect platforms? What are your audiences interested in? How can you get them to engage?

Communities 148

Communities Conversation Platform Engagement 148

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. What else is important to them?

Brands 148

Brands Marketing Real Estate Collaboration 148

Mindjumpers

NOVEMBER 21, 2012

The following post is part of the Mindjumpers Network series and written by Brand Care Manager, Marlene Friis. Being a global brand wanting to practice local community management, might seem like quite an unmanageable challenge. It is about matching the brand with the candidate that is considered the most suitable one of all.

Communities 236

Communities Brands Activities Platform 236

Social Media Strategies Summit

NOVEMBER 27, 2018

To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. Specifically, would women of color be interested in a dedicated social community? They are comfortable with branded content. To solve for this need, OWN recently launched The Know: An OWN Community. Source: Magna.

Communities 100

Communities Platform Video Fashion 100

Ignite Social Media

JULY 6, 2023

As of this morning, Mark Zuckerberg announced that 30 million users have already signed up for the mobile-based app, signaling this platform should be seriously considered. Part of what is making the platform so successful early on is this strategy, which has caused others to follow quickly and start posting.

Instagram 148

Instagram Brands Twitter Syndication 148

Ignite Social Media

DECEMBER 4, 2023

Deciding which social media platforms to be on can be overwhelming for brands today. Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in choosing social platforms with Senior Community Manager, John Wylie. As Lisa, a SVP at Ignite, predicts, “I think a lot of brands are going to jump ship.”

Social Media 91

Social Media Brands How To Metrics 91

Social Media Strategies Summit

APRIL 11, 2024

Recommit to Follower Interaction Social media can be an incredible platform for any business. However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship.

Social Media 225

Social Media Tips Marketing UGC 225

Social Media Network Marketing

MARCH 3, 2024

In today's digital age, Instagram has become more than just a platform for sharing photos and videos—it's a thriving community where individuals, brands, and organizations connect, engage, and build meaningful relationships. Who are your followers? What are their interests, needs, and preferences?

Communities 56

Communities Engagement Instagram Hashtag 56

Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

Brands 286

Brands Meme Research Social Media 286

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. But the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family?

Brands 130

Brands Facebook Influencer Campaign 130

Pixlee

MARCH 28, 2022

As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. Hence, it is of the essence that you build your brand community closest to conversion. So if not social media, then where?

Communities 86

Communities UGC Community building How To 86

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 118

B2B Influencer Brands Marketing 118

Buffer Social

NOVEMBER 14, 2023

It felt like advertising or brand sponsorships would water down the content.   That’s just one of the reasons I fell into the world of paid membership communities as a way to build a sustainable business around a social media audience. Tiffany Yu ’s membership community is a great example of that.

Communities 97

Communities Social Media Tips Education 97

Forbes Social Media

SEPTEMBER 21, 2023

YouTube took the rare step of demonetizing Brand for his off-platform behavior on Tuesday in order to “protect the community.”

Brands 143

Brands YouTube Communities Platform 143

agora pulse

FEBRUARY 25, 2021

Building a social media community? If you’re looking for ways to create a thriving online community, check out the following tips. We recently interviewed the co-owners and co-founders of Simply Social Media , Amy Tischler and Caitlin Jenkins, to ask them about building online communities. Create hassle-free entry points.

Communities 113

Communities Social Media Tips Energy 113

Social Media Strategies Summit

MARCH 11, 2021

Just look how global interest in the audio-based social platform has rocketed since the start of December, to a point where it’s caught up with Snapchat, one of the world’s biggest and best-known social platforms: Should we believe the hype? 6 Ways Brands Can Start Using Clubhouse. What Exactly Is Clubhouse?

Brands 226

Brands Conference Hosting Conversation 226

Audiense

MARCH 16, 2023

Social media is the perfect platform for connecting with customers and building familiarity with your brand. 52% of online discovery happens in public social feeds, and 93% of Twitter community members are open to brands getting involved in conversations.

Social Media 130

Social Media Brands How To Feed 130

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Make TikToks.” Followers: 165.8K.

Brands 120

Brands UGC Authentication Comparison 120

Pixlee

APRIL 6, 2020

Customer interactions with brands are becoming increasingly digital, and CPG brands are at the forefront of this digital transformation. As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community. Why do businesses need to build a brand community?

Communities 56

Communities Brands Reputation Authentication 56

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Her other piece of advice is to spend a lot of time on the platform. Senator Thom Tillis , relies heavily on the native platform tools. Following peer agencies can help generate new ideas.

Engagement 149

Engagement Communities Video Tourism 149

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 123

Strategy Brands Content UGC 123

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Buffer Social

OCTOBER 31, 2023

Join Buffer’s open beta anytime and pop over to our community to let us know what you think of the latest features.)    With that, here are 11 ways to utilize this beautiful new feature to its fullest potential, five directly from our team and community. 

Team 92

Team Communities Repository Analytics 92

Sprout Social

MARCH 25, 2024

If you’ve opened Instagram recently, you know Reels are big on the platform. The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. Let’s dig in.

Hashtag 89

Hashtag Instagram Engagement Brands 89

Ignite Social Media

MARCH 4, 2021

Although still an invitation-only platform, Clubhouse’s newfound success has everybody talking about the app. If you’re wondering if your brand should be developing a presence, here’s what you need to know about the network’s functionality as well as possible opportunities and challenges you may face.

Brands 180

Brands Hosting Conversation Platform 180

Ignite Social Media

DECEMBER 16, 2022

Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. It’s essential for brands to stay on top of the ever-evolving trends to get an edge over their competitors. . Virtual events are a great way to reach out to your community and sustain customer engagement.

Social Media 161

Social Media Brands Fair Use Marketing 161

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means. What does it all mean? And is it really worth it? Scientists? Makeup aficionados?

Communities 86

Communities Products Company Strategy 86

Ignite Social Media

FEBRUARY 18, 2019

Your brand is on multiple social media platforms and posting regularly, but when it comes to engaging your social community, are you giving your audience what they want ? You can’t just push your brand’s message on your social channels and expect that your audience will care. This may be tactical.

Communities 133

Communities Metrics Social Media Team 133

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Campaign 112

Campaign Brands Communities Industry 112