Hootsuite

JUNE 21, 2022

We’ve laughed, cried, danced, gone viral, flopped spectacularly, and dueled with fellow owl-forward brands (we’re looking at you, Duolingo). But like most brands, we were apprehensive about the role TikTok would play in our broader social media strategy. original sound – Hootsuite. How we developed our TikTok strategy.

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Hootsuite

JULY 8, 2020

At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. I sat down with some experts at Hootsuite and they shared how our strategic efforts work together. Organic is essential for building your brand and growing your community.

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Webbiquity SMM

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Or all of them?

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Social Media Tips Marketing HootSuite 267

Ignite Social Media

DECEMBER 10, 2020

2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. As stay-at-home orders went into effect, consumers took to social media to express themselves and engage with others in their communities. The Importance of Community Management.

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Communities Social Media Tips B2B 176

Hootsuite

JULY 8, 2020

At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. I sat down with some experts at Hootsuite and they shared how our strategic efforts work together. Organic is essential for building your brand and growing your community.

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HootSuite Organization Strategy Metrics 83

Hootsuite

OCTOBER 26, 2023

One of the most exciting things about creating content for social media (aside from, you know, connecting with your audience, creating a community, building your brand, and all that good stuff)? Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers.

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Instagram Brands How To HootSuite 88

Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . Ensure Your Community Management Team Has The Right Software. It feels like it could be a doozy. . During this season, you may not have good news for all.

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Hootsuite

AUGUST 11, 2022

Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? Brand awareness = people being aware of your brand. And what’s the exact brand awareness definition that makes sense for your business? What is brand awareness? You’re not alone.

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Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star.

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Social Media Tips HootSuite Marketing 121

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

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Retail Social Media Brands Tips 104

Hootsuite

OCTOBER 18, 2023

Here’s everything you need to know about the up-and-coming Bluesky social network and how you can use it for your brand. One of those is being able to set the tone or standard for other brands to follow. Many people and brands alike are still experimenting with the platform, often cross-posting content from X.

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Hootsuite

NOVEMBER 8, 2022

Brands now have a new opportunity to reach their target audience through Twitch ads. Other creators, from big brands to DIY entrepreneurs, are catching up quickly. Other creators, from big brands to DIY entrepreneurs, are catching up quickly. Brands can also partner with Twitch streamers to run manual ads on their channels.

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Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Watch and learn.

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Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Here’s what you can do to help protect your brand and your customers. They think they have found and followed your brand or organization.

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Social Media Brands Tips HootSuite 88

Hootsuite

APRIL 21, 2022

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases.

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Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. What is Reddit?

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Reddit Brands Meme Forums 100

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. And then learn how you can use Hootsuite to measure results. This can include both branded hashtags and generic hashtags. What are hashtag analytics? Clear data.

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Hootsuite

APRIL 17, 2020

Two-thirds of consumers prefer to use messaging apps to connect with brands. . Some brands are using Facebook Messenger to drive loyalty and sales. If you want to set your brand apart, this is a prime opportunity. It’s a great way to show your brand is caring and customer centered. Given that Facebook had nearly 2.5

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Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Have at least 1,000 followers.

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Brands HootSuite Project Metrics 95

Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Higher-quality content: Clear workflows ensure your content is accurate, up-to-date, and offers the best possible reflection of your brand. It’s seriously easy.

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Template Templates Social Media Tips 134

Hootsuite

SEPTEMBER 27, 2021

But things have changed: some of today’s hottest brands are centered around traditionally “boring” industries. Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. 16 ways to make a “boring” brand exciting. It’s exciting to see a brand get real and raw.

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Products Social Media Brands Meme 145

Hootsuite

SEPTEMBER 8, 2020

Every brand, publication, and website needs a good style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Why you need a social media style guide (aka brand guidelines). Fortunately, so is Hootsuite. Voice and tone.

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Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

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Hootsuite

APRIL 17, 2024

Read on for the low-down on the Threads algorithm, and everything you need to know to harness its raw power for your brand. While analytics for Threads are non-existent right now, use your brand’s other social media platforms as a baseline: who follows you on Twitter/X or on Instagram? Grab your free Hootsuite trial now 4.

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Hootsuite

OCTOBER 23, 2023

In the strictest sense, a social media team manages and maintains your brand’s presence on social media. But depending on your team’s size and your brand’s social media goals, this can mean many different things. But at its core, they manage and maintain your brand’s social media presence.

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Hootsuite

FEBRUARY 15, 2024

Each video has to grab your audience fast,” says Eileen Kwok, Hootsuite Social Marketing Specialist. In the example below, Hootsuite Labs gives the viewer a one-liner on exactly what they can expect in the video. Source: Hootsuite Labs 8. View this post on Instagram A post shared by Hootsuite (@hootsuite) 13.

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Video Social Media Tips HootSuite 106

Hootsuite

JANUARY 24, 2024

Hootsuite to the rescue, amiright ?) Try Hootsuite’s Inbox today. Ensure consistency Maintaining a consistent brand voice and messaging across all social media interactions is crucial. A social inbox allows you to respond to messages from all of your social media platforms in one place (cough, like Hootsuite, cough).

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Template Templates Social Media HootSuite 101

Mindjumpers

JANUARY 7, 2013

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. Naturally, Twitter tends to be among the first choice of social media platforms that brands decide to engage in.

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Hootsuite

APRIL 26, 2023

This information can help businesses understand their overall audience demographics and brand sentiment. Find out what people like about your brand or product If your fans hang out on social media, they’re probably talking about you there, too. Stay alert for mentions of your brand or product and keep track of the positive feedback.

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Research Social Media HootSuite Marketing 123

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Easy: be active on social media.

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Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. What is Pantee? The results.

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Hootsuite

MARCH 9, 2023

You can learn how to tell your business story through branding, how to create and manage a content calendar , and how to be authentic in your messaging. View this post on Instagram A post shared by Vimeo (@vimeo) Building relationships These courses teach you how to foster a community by engaging with people to build an audience.

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Badge Vimeo Facebook HootSuite 144

Hootsuite

NOVEMBER 28, 2022

Brand advocates help you connect with potential customers and cut through the noise online. In short, an engaged community leads to better sales outcomes. A social media advocacy strategy turns your biggest fans into brand advocates. What can brand advocates do for you? Leaving positive reviews on your website.

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Social Media UGC How To HootSuite 122

Kikolani

APRIL 13, 2010

HootSuite offers many great features that can aid bloggers in managing their Twitter accounts for blogging uses including promotion, monitoring, keyword tracking, reputation management and more. The following are reasons I chose to use HootSuite as my primary Twitter management tool, and the ways I use it to help in my blogging.

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Hootsuite

FEBRUARY 6, 2023

Source: Hootsuite Social Trends 2023 Either way, the content moderator makes sure incoming DMs and public queries or complaints are handled. Brand image Social media content moderation affects brand image in two ways. First, it’s very clear on social media when a brand ignores its customers.

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Hootsuite

DECEMBER 1, 2022

Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. Build your employer brand.

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LinkedIn Strategy Tips HootSuite 139

Hootsuite

JUNE 20, 2022

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Cosmetics brand Lush uses the About section to share their values and contact details: 2. Search for your brand name to find people who mentioned your brand but didn’t tag you.

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