Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms.

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Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

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Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 2018 was a big year for Instagram.

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Later

JANUARY 27, 2021

With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . The best part?

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Sprout Social

JULY 18, 2022

If you’ve been scrolling through your feeds and wondering how everyone knew to pick up a copy of “It Ends With Us” by Colleen Hoover or “A Court of Thorns and Roses” by Sarah J. Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Maas , don’t worry.

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Buffer Social

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

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Ignite Social Media

JANUARY 27, 2021

In a time of continuous ups-and-downs globally, it is more important than ever to pay attention to what your brand is posting on social. It can be difficult to decide whether the event or situation warrants your brand going dark, but this is when having a plan in place can help. Day or September 11th ). .

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Likeable

MARCH 31, 2021

From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. Brands (and people!) About half ( 51 percent ) of brands utilize social listening in any capacity. About half ( 51 percent ) of brands utilize social listening in any capacity.

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Ignite Social Media

JUNE 26, 2017

Looking through your social feed (pick any) we all pause when we get to our favorite brand. What is it about them that makes the brand stand out among the others? Below you’ll find some of the brands that we here at Ignite Social Media feel shine bright. It’s that connection that draws me to the brand.

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Social Media Strategies Summit

SEPTEMBER 14, 2023

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media?

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Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. It’s not going anywhere.

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Ignite Social Media

NOVEMBER 5, 2020

The need for brands to have an active and engaging social media presence is essential now more than ever. Sara, Community Manager. When you love something you see ask yourself – how can I try to recreate this feeling for brands I work on so their audience can feel this too? Meghan, Director, Community Management.

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Hootsuite

APRIL 18, 2022

That being said: it’s important to recognize that Instagram Reels are a different beast than the main feed. Your Reels will appear in search results and in the Explore feed. Say you’re a fashion brand with a chic new collection of capes (the dream ). Your Reels can appear in users’ feeds. You’ll engage your community.

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Later

JULY 3, 2020

Instagram Shopping presents a huge opportunity for brands not only to influence and inspire shoppers but also to sell to them. If you’re an e-commerce brand looking to increase your online sales and you haven’t gotten started with Instagram Shopping yet, 2020 is definitely the year to do it. View this post on Instagram.

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Sprout Social

AUGUST 7, 2023

Brands and the social media managers that run them took to the platform with enthusiasm. Sure, there was some stress—expressed mainly in the form of overworked social media manager memes—but most seemed excited about the novelty and potential of a new platform. The Following feed displays posts only from profiles you follow.

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Sprout Social

FEBRUARY 2, 2023

Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. It’s a numbers game.

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Keyhole.co

OCTOBER 16, 2023

Branded hashtags A branded hashtag is a hashtagged phrase a brand creates and uses on social media. Branded hashtags A branded hashtag is a hashtagged phrase a brand creates and uses on social media. Coca-Cola’s #ShareACoke is a notable example of a branded hashtag. Here’s how: 1.

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Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. That’s because short videos are the perfect way to build brand awareness and educate customers without losing their attention. Skits and memes. All of the content types above are totally fair game for brands. Explainer videos.

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Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

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Sprout Social

AUGUST 8, 2023

If your brand is on TikTok, you’re probably aiming to create your own viral moment. There’s been a lot of buzz around the TikTok algorithm due to its ability to place hyper-relevant content in their users’ feeds (called the For You Page or FYP for short). With TikTok, they’re one in the same.

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Sprout Social

FEBRUARY 16, 2023

“I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand. This ongoing consumer engagement allows brands to build connections and create fans at scale.

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Likeable

FEBRUARY 12, 2020

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. Philadelphia Flyers. million impressions on social media.

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Oktopost

FEBRUARY 3, 2020

Once you have crafted your ideal audience profile, you can start exploring your Instagram community. Follow your partner brands and customers. It will humanize your brand and make your audience feel closer to you. One of the best ways to tell your brand story is through your employees. What is working less? Conclusion.

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Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty. Think only the “cool brands” are killin’ it on social?

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Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

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Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. Whether you’re looking for some great new content to add to your feed or maybe some inspiration for your own CEO’s channels, we’ve rounded up a list of some of the greats you should consider following. Only 12% disagree. A lot of CEO accounts are, frankly, missing the mark.

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Buffer Social

OCTOBER 1, 2020

HIKI, a newly launched genderless full body sweat brand, was set to reveal their DTC brand in March 2020, when the COVID-19 pandemic was in full swing. Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

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Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. A Shift to Virtual Brand Activations and Events. #1: 2020 was the year Instagram furthered its foray into becoming a digital storefront for brands and creators. . . #1: Brands and influencers collaborating on Reels content . Shoppable Instagram Reels.

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Buffer Social

NOVEMBER 17, 2021

These days, a strong social media presence is key for building a reliable brand, standing out, and gaining traction with potential customers. To get inside your audiences’ heads, you can: Scroll through the comments section of your social media pages and those of other businesses and brands you admire. (We Source: [link] 3.

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Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. A Shift to Virtual Brand Activations and Events. #1: 2020 was the year Instagram furthered its foray into becoming a digital storefront for brands and creators. . . #1: Brands and influencers collaborating on Reels content . Shoppable Instagram Reels.

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Trends Instagram Microblogging Meme 52

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. The brand is a beloved global phenomenon. But what launched the brand into mainstream pop culture was its collaboration with Star Wars and Lucasfilm Ltd, starting in 1999. DC movies and LEGO? LEGO Death Star?

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Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. It’s not going anywhere.

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Sprout Social

OCTOBER 25, 2021

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. Orkney Library & Archives has won the hearts and feeds of over 77,000 on Twitter, including celebrities and giants of the literary world. Don’t underestimate the impact or reach your brand can have. “I

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Buffer Social

MAY 8, 2019

So, how has Ugly grown from a startup idea to challenging billion dollar brands? Build a unique brand. The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me.

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Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Check out how influencer @jlbabe has adopted this cool look in her feed: .

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Hootsuite

OCTOBER 21, 2021

TikTok users can follow specific hashtags, so you can wind up in their feed even if they aren’t following your account directly. Hashtags can be a good way to build an online community. Members of the bookworm community on TikTok (a.k.a Create a branded hashtag. One more reason to embrace the #hashtaglife? dancechallenge.

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Oktopost

SEPTEMBER 4, 2020

Facebook Groups and Communities can be a great place to find an audience for intelligent writing and commentary on your industry and its related topics. self admittedly, LinkedIn generally offers less engagement for unknown brands. That means that the owners of said businesses are right there checking their feed every day.

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