Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 119

B2B Influencer Brands Marketing 119

Social Media Strategies Summit

NOVEMBER 30, 2022

In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. million followers on Instagram and 2.7

Campaign 304

Campaign Brands Influencer Collaboration 304

Webbiquity SMM

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 267

Social Media Tips Marketing HootSuite 267

Amy Porterfield

MARCH 8, 2023

Listen on… How going against conventional business wisdom has served Jen Hatmaker really well My guest on this episode, Jen Hatmaker, has created something that so many personal brands strive to create – and that’s a highly engaged community that’s in it for the long-haul.

Communities 91

Communities Engagement Brands Marketing 91

Ignite Social Media

NOVEMBER 27, 2023

As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. Choosing Trends That Align With Your Brand Goals The key to successfully using trends for your brand is relevance.

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Trends Social Media Brands Meme 167

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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Research Report Social Media CPM 257

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Strategy 124

Strategy Brands Content UGC 124

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Two out of every three customers will choose to purchase from a company where they feel they have brand loyalty.

B2B 121

B2B Communities Brands Loyalty 121

Janet Fouts

JULY 13, 2020

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Aleya Harris is the founder and owner of Flourish Marketing. linkedin.com/company/flourish-marketing-co/.

Brands 226

Brands Marketing Committee Consultant 226

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Engagement 106

Engagement Tips Loyalty Metrics 106

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government.

Engagement 149

Engagement Communities Video Tourism 149

Sprout Social

AUGUST 30, 2022

Discord is the future of online communities. Gen Z, in particular, is opting to spend time in smaller, private online communities. Marketers, creators and community builders looking to future proof themselves should take a moment to reflect—are you part of that “digital campfire?” ” The answer is likely…no.

Communities 82

Communities Brands Template Templates 82

Ignite Social Media

JULY 18, 2022

So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Why You Should Care About Engagement Quality . Brands aren’t on social media to keep up with old friends.

Engagement 183

Engagement UGC How To Metrics 183

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. But how did they hit the marketing bullseye with their social handles? Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

Waxing UnLyrical

APRIL 4, 2019

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Let’s get right to it, how to build your brand’s community.

Community building 197

Community building Communities Hubspot Guidelines 197

Ignite Social Media

DECEMBER 16, 2022

Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 It’s essential for brands to stay on top of the ever-evolving trends to get an edge over their competitors. .

Social Media 161

Social Media Brands Fair Use Marketing 161

Audiense

OCTOBER 26, 2021

How can you effectively turn a social media audience into a passionate, engaged community? In this series, we’re talking to real marketers and brands about how they did it. In our previous blog, we focused on creating meaningful conversation.

Communities 157

Communities Lurker Industry Engagement 157

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 85

Communities Community building Industry Crowdsourcing 85

Social Media Strategies Summit

DECEMBER 22, 2022

Lots of agencies are doing an amazing job at showcasing what they do (and how they do it), helping them build large, highly engaged audiences. Every government social media marketer occasionally struggles with ideas or a lack of content. Provide Community News & Updates. It will likely lead to engagement.

Social Media 171

Social Media Engagement Transportation Hashtag 171

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Engagement is equally essential, if not more so. While having a high list of followers will get your content in front of more people, having better engagement gets those people to convert. Clarify Your Brand Voice.

Instagram 130

Instagram Engagement Brands How To 130

Ignite Social Media

JULY 29, 2021

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. However, how do you generate engagement without always “asking” for engagement? Instagram Stories provide many great engagement tools that are simple, yet effective.

Class 180

Class Engagement Social Media Travel 180

Buffer Social

OCTOBER 11, 2023

This is especially true of its newly minted Top Community Voices tier — a badge a whole lot easier to nab and just as impressive. Now, however, there are two different ‘tiers’ of Top Voice badges: Top Voice (1) and Community Top Voice (2). LinkedIn, however, has gone the other way.

LinkedIn 116

LinkedIn Badge Communities How To 116

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. Choose a brand over the competition (77%).

Engagement 136

Engagement Brands Review Influencer 136

Bill Hartzer

SEPTEMBER 29, 2023

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. This platform empowers users to receive exclusive benefits such as discounts, special offers, cashback rewards, and unique experiences simply for advocating brands to their friends, family, and followers.

Organization 164

Organization Platform Social Media Wireless 164

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? And like any other type of social media engagement , competition on YouTube is fierce. For brands big and small, growing a channel and dedicated audience is no small feat. What is YouTube engagement? What is YouTube engagement?

YouTube 100

YouTube Engagement Metrics Analytics 100

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Sprout’s Tagging feature has changed the reporting game for many brands. One of their stand-out use cases is how they use their Tagging strategy for marketing campaign reporting. Let’s dive in.

Strategy 123

Strategy Brands UGC Marketing 123

Ignite Social Media

JULY 6, 2023

Most of these initial posts appear to be community-driven short-form content introducing the brand creatively to the platform. Of brands posting frequently, and because of the opportunity Threads has to “port over” Instagram followers, there is actually engagement on these posts. So What Should Your Brand Do?

Instagram 148

Instagram Brands Twitter Syndication 148

Ignite Social Media

SEPTEMBER 11, 2023

The “One-Man” Social Media Team Regarding internal social media team structures, the proverbial One-Man Show is the most common, even among larger brands. Their title is usually Social Media Manager, Digital Manager, or Marketing Manager.

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Team Social Media Social Media Management How To 167

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Buffer Social

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. Who are you?

Communities 81

Communities Engagement Community building Instagram 81

Hootsuite

SEPTEMBER 24, 2022

On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation. What role should brands play on social media on September 30? View this post on Instagram.

Communities 99

Communities Brands Instagram HootSuite 99

Social Media Network Marketing

MARCH 11, 2024

Here's your arsenal of essential Dos to skyrocket your engagement and turn you into a social media slayer. Develop a Content Calendar to schedule regular posts and stay fresh in your audience's mind. (#HighQualityContent) Engagement - It's a Two-Way Street: Social media isn't a monologue, it's a dialogue!

Engagement 56

Engagement Social Media Hashtag Authentication 56

Ignite Social Media

SEPTEMBER 18, 2023

One of the most common questions we get from clients is how to create branded TikTok videos. But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. Who Can Brands Put in Their TikTok Videos? As a brand, figuring out who will be in your TikTok videos is important.

Brands 110

Brands Content UGC How To 110

Socialmedia.biz

FEBRUARY 18, 2021

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. The community offers 4 tiers of membership, tied to the level of access to content.

Press Release 78

Press Release B2B Communities Marketing 78

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 107

Influencer Marketing Collaboration ROI 107

Ignite Social Media

OCTOBER 23, 2023

But can brands drive significant website traffic and conversions from the TikTok platform? So, while organic TikTok content can build brand awareness, don’t expect it to be a significant traffic driver. But marketers still need to adopt the right approach. This allows for ongoing optimization of creative.

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Conversation Marketing API Analytics 110