Sprout Social

APRIL 19, 2022

There isn’t much that gets consumers more excited than seeing an “X” between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. decided to take their brand partnership a step further with a product launch.

Collaboration 87

Collaboration Brands Loyalty Campaign 87

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) brands team up to create a product offering that works across their combined audiences.

Collaboration 63

Collaboration Brands Instagram How To 63

agora pulse

JULY 22, 2020

Consider Instagram Live collaborations. Check out these how-to tips and examples of Instagram Live collaborations. . But is that the same for Instagram live video collaborations? There are many advantages to an Instagram live collaboration. You can use them to: Build brand awareness. Establish trust.

Collaboration 140

Collaboration Examples Instagram Tips 140

Buffer Social

AUGUST 29, 2023

How we work together How we collaborate as a team has evolved a lot over the years, and it’s still changing regularly. Buffer, as a company, is a place where there’s a lot of flexibility and freedom with the expectation that you own your projects and drive your work forward. They are: Add value.

Collaboration 85

Collaboration Template Templates Team 85

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 110

Brands How To Sentiment Metrics 110

agora pulse

JANUARY 15, 2019

Live videos give you an opportunity to give your brand some personality and connect with your audience. But today I want to talk to you about one type of live video in particular: Instagram Live collaborations. A simple way to get started with Instagram Live collaborations is conducting interviews or Q&A sessions.

Collaboration 112

Collaboration Instagram Examples Influencer 112

Buffer Social

MAY 24, 2023

But, when I was at about 4,000 downloads, I knew I needed a distribution partner (and some cash to make this project sustainable). I came up with a list of ten brands that aligned with Female Startup Club and sent them all a message about my vision and target audience. Section from the Female Startup Club brand book.

Project 76

Project Startup Collaboration Communities 76

Social Media Marketing

JANUARY 2, 2023

They can also be used to train employees, recruit new talent, or promote the company's brand. Listed are some tips and tricks to help you create successful corporate video production projects with your remote team. Plan ahead: Planning is key to any successful video production project.

Team 147

Team Products Video Tips 147

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Have at least 1,000 followers.

Brands 95

Brands HootSuite Project Metrics 95

Sprout Social

MARCH 5, 2024

The dream team: How social team structures can support product portfolio marketing According to Dan, “The Nelnet social team sits on the corporate marketing org, and functions like an in-house agency for Nelnet’s various brands—each with different goals and identities on social.” What’s the greater purpose of this proposed project?”

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Resources Telecommunications Collaboration Project 102

Waxing UnLyrical

FEBRUARY 24, 2016

Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. In addition, there are other brands that advertised during football’s biggest night that you may want to check out. How have you used Snapchat for teamwork and collaboration? Visual Chat session.

Collaboration 100

Collaboration Platform Class Proposal 100

Buffer Social

JULY 26, 2023

All 80 of us paused our day-to-day work, cleared our calendars, and dedicated a whole week to projects outside of our usual tasks. How we set up Build Week this year Two weeks before Build Week, Bufferoos across the company submitted their ideas for Build Week projects. Culture Projects Get to know us better! Why did we do this?

Project 74

Project Astroturfing Team Communities 74

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Types 118

Types Instagram Brands Collaboration 118

Buffer Social

JUNE 9, 2022

My video creator platform, Sightworthy , took up all of my energy as we went through an accelerator, considered fundraising and ultimately decided to bootstrap, and grew to a profitable company working on marketing projects with the likes of Nike, Morgan Stanley, GSK, and Madewell.

Project 81

Project Film Energy Case Study 81

Pixlee

JANUARY 24, 2022

As marketers, we are constantly trying to innovate the various spaces our brands occupy to ensure maximum audience engagement and retention. A new renaissance period is emerging in technology and branding: Web3. Tech-savvy brands like these seek out creators within the space to capitalize on pre-existing community and notoriety.

Brands 85

Brands Authentication Collaboration UGC 85

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Expectations can fluctuate from creator to creator and from brand to brand.

Brands 96

Brands Collaboration HootSuite Influencer 96

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 129

Brands How To Authentication Exercises 129

Webbiquity SMM

NOVEMBER 15, 2022

Additionally, knowing what types of designs are eye-catching can help you create branded images or logos that build awareness and represent your company in a memorable way. build a strong brand identity. Why not join forces in a competitive space filled with other thought leaders, brand ambassadors, and influencers?

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Buffer Social

MARCH 6, 2023

An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. With this feature, you can share content in collaboration with another account. This can help boost your overall brand awareness.

Instagram 111

Instagram Social Media Strategy Collaboration 111

Buffer Social

NOVEMBER 22, 2022

So we’ve created Social Proof, our series on personal branding. Each interviewee so far has shared amazing insights into their process and mindset around personal branding, so you should definitely check out the full interviews. ” Start small and build up momentum as you grow your personal brand.

Brands 100

Brands Exercises Newsletter Project 100

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver. Smartsheet.

B2B 136

B2B Brands Marketing How To 136

Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. What’s unique about this community is that it’s inspirational, versus highly branded.

Collaboration 140

Collaboration Communities Social Media Tumblr 140

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Brands 117

Brands Avatar How To Privacy 117

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. anyone who doesn’t work for a retail or fashion brand). And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers.

Influencer 130

Influencer Travel Retail UGC 130

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Examples 111

Examples Brands Sentiment Reputation 111

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. Research by Freshworks showed 72% of leaders believe that by aligning their sales and marketing functions, they can boost brand performance. Missed opportunities Dubious prospects buy nothing.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Oktopost

MARCH 24, 2022

Everyone is familiar with the concept of branding, but only some businesses have applied branding concepts to their image as employers. In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022. What Is Employer Branding, and Why Does it Matter?

Examples 108

Examples Campaign Brands Reputation 108

Hootsuite

SEPTEMBER 24, 2022

On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation. What role should brands play on social media on September 30? View this post on Instagram.

Communities 99

Communities Brands Instagram HootSuite 99

Sprout Social

SEPTEMBER 7, 2022

With a platform as wildly popular as TikTok, you want to make sure you’re creating a presence for your brand so you can reach and engage some of those billion users. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. Create and brand your TikTok account.

Brands 89

Brands Marketing Influencer Analytics 89

Later

SEPTEMBER 15, 2020

Calling all content creators, influencers, and brand ambassadors — do you struggle to pitch to brands you want to work with? To help you successfully send an email pitch to brands, we asked our PR and Influencer Marketing Manager, Chrissy Abram , to share her top tips to help you land your dream collaboration!

Influencer 63

Influencer Brands Tips How To 63

Sprout Social

JANUARY 6, 2022

Let’s dive into the main differences between the two and walk you through how your business can collaborate with either an influencer, a digital creator or both. How brands can collaborate with digital creators or influencers. The fashionistas who post new #ootd (outfit of the day) photos tagging each included brand.

Influencer 126

Influencer Collaboration Project Meeting 126

Social Media Strategies Summit

DECEMBER 16, 2022

Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. 93% of marketers agree that consumers trust content created by customers more than content created by brands. Placing Trust in Students is Vital.

Social Media 130

Social Media UGC Project Collaboration 130

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. It’s sharing how your brand is making good on its promises.

Activities 116

Activities Brands Social Capital Compete 116

Bill Hartzer

DECEMBER 18, 2023

A recent study exposed the staggering number of fake ‘bot’ followers associated with major crypto profiles, artificially inflating their communities and facilitating the promotion of projects with disingenuous engagement.

Twitter 95

Twitter Project Fashion Education 95

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Content calendars are available in different formats—it can be a spreadsheet or a tool incorporated in project management software. Increases transparency and collaboration Content production usually involves multiple teams and sometimes content creators.

Content 81

Content Collaboration Project Template 81

Convince & Convert

AUGUST 6, 2015

There are reasons that we should be collaborating with other like-minded people in our industry—namely, because it helps you both. In order to build relationships with people, and possibly collaborative projects in the future, always be useful in their business. Building a Collaboration Strategy. Why We Should Help.

Collaboration 60

Collaboration Marketing Hotels Proposal 60

Buffer Social

OCTOBER 5, 2023

And don't underestimate the power of community and collaboration. "Collaborations are like relationships; they have to be a two-way street," Phill says, emphasizing the importance of mutual benefit. You have to align with brands or individuals who share your ethos," he advises. "Time management is key.

Collaboration 91

Collaboration Skills Authentication Communities 91