Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Conversion metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Keyhole.co

MAY 3, 2023

So what better way than to invite them in on a conversation? Qualitatively, by monitoring who’s interacting with your hashtag, you can start to build a profile of your audience, and then continue to evolve your content to suit their needs. Create custom reports 8. Please note, reach and impressions are different.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Harp Interactive

JANUARY 6, 2010

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. In other words, to ensure that your competitors or disgruntled customers don’t steer conversations in a way that put you on the defensive. The first step to monitoring your brand reputation is listening.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. Twitter Analytics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond.

Reputation 106

Reputation System Brands Knowledge Base 106

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. 1 Social Media Tool Create.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

DECEMBER 15, 2023

You still need to carve a memorable niche among audiences, particularly on social media platforms. But with an extensive online presence, many big brands convert their online reach into actionable engagement. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

DECEMBER 13, 2023

Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

NOVEMBER 30, 2023

We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. Medium: Specifies the particular campaign type responsible for the incoming traffic, like social media. Terms: Tracks keywords, typically utilized for paid campaigns.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

OCTOBER 24, 2022

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Rather than tracking the raw number of social media followers you’ve gained or lost, tracking your follower growth rate is much better. Stop calculating social media metrics manually!

Metrics 52

Metrics Analytics Analysis Hashtag 52

Ignite Social Media

JUNE 15, 2017

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. Isolate Key Influencer Conversations.

Influencer 130

Influencer Strategy Sentiment Marketing 130

Keyhole.co

MAY 12, 2023

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. It can help you figure out which keywords to target in your ads to get the most clicks and conversions.

Tools 52

Tools Strategy Marketing Analysis 52

Firebelly

FEBRUARY 24, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. Chad Richards is the Social Program Manager at Firebelly Marketing. The insurance industry has the most Twitter accounts (13). Your comment has not yet been posted.

Social Media 165

Social Media Twitter Paid Search Study 165

Saying It Social

JUNE 3, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. As you get better at monitoring, you’ll need customization options. all in one easy-to-use dashboard.

Industry 52

Industry News Google Brands 52

Keyhole.co

JANUARY 15, 2024

Social listening is your ear to the ground of the internet, helping you to detect problems early on so that you can formulate an appropriate plan of action. What is social listening? They pick up on any keywords, such as names or topics, that are important to your company and then report any relevant information back to you.

Sentiment 52

Sentiment How To Reputation Analysis 52

Webbiquity SMM

NOVEMBER 27, 2018

The Motley Fool reported at the end of October that, “the number of frequent tweeters is shrinking — its current monthly active user base of 326 million or so is about 9 million less than it was last year at this time.” Missing out on broader industry happenings and conversations cause you miss trends or opportunities.

Team 160

Team Marketing B2B Eventful 160

Firebelly

AUGUST 3, 2010

FOX 59 News in Indianapolis reported on the story and the Facebook wall comments escalated even further. I bet this isnt the kind of conversation Ball Memorial was hoping to have when it created its Facebook page, but it happens. The woman voiced her complaint on Facebook and on Ball Memorial Hospitals Facebook page.

Facebook 216

Facebook Paid Search SMS Syndication 216

Sprout Social

FEBRUARY 13, 2019

The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. G2Crowd Rating: 4.2. Sign up for a demo.

Analytics 72

Analytics Tools Twitter Hashtag 72

Keyhole.co

OCTOBER 10, 2023

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. Enter brand sentiment analysis! Naturally, they took to social media in droves to air their frustration and chastise Expedia Canada.

Sentiment 52

Sentiment Analysis Brands How To 52

Firebelly

MARCH 23, 2010

I also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. And here it is. The number one reason people "fan" businesses on Facebook? To receive discounts and promotions.

Discount 111

Discount Facebook Paid Search SMS 111

Firebelly

MARCH 17, 2010

51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend. It pays to engage. The results were interesting, although not surprising.

Buy 100

Buy Facebook Paid Search SMS 100

Keyhole.co

OCTOBER 21, 2023

Social media now offers much more than just a way to interact with loved ones. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Monitoring social media is like listening in on discussions at a busy market in the digital realm.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Firebelly

FEBRUARY 12, 2010

How to Do Everything in Google Buzz (Including Turn It Off) By Gina Trapani Googles new social media service Google Buzz will show up in your Gmail account this week. Social Media Marketing Best Practices By Debra Aho Williamson eMarketer forecasts that social network ad spending will reach $2.5 billion in the US.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Keyhole.co

NOVEMBER 13, 2023

Start conversations, ask questions in your videos, or run polls. Leverage TikTok features for greater reach TikTok, the hugely popular social media platform, has several unique features that you can leverage to enhance your account’s visibility and reach a wider audience. Never forget, the world of social media is dynamic.

SEO 52

SEO Content Hashtag Trends 52

Firebelly

OCTOBER 6, 2009

Digitalia | Indianapolis Social Media Marketing « iPhone apps catered to where you live | Main | Content Update: Stories connect Us » October 06, 2009 Your Twitter Story: How did you start Tweeting, and how big of Twit have you become?

Twitter 100

Twitter Paid Search SMS Syndication 100

Webbiquity SMM

OCTOBER 10, 2023

Roughly 93% of all Internet users are active on at least one social media platform, and the typical adult now spends nearly two-and-a-half hours per day on social media sites or apps. The Relevance of GIFs in Social Media Marketing GIFs have become versatile and highly effective tools for online visual communication.

Social Media 220

Social Media Marketing B2B ROI 220

Firebelly

JANUARY 29, 2010

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Sprout Social

JANUARY 5, 2023

But what about listening to your brand’s audience? With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. Consumer conversations are more transparent than ever in the age of social media. Brands are often guessing and not listening. .

Social Media 84

Social Media Sentiment Hashtag Analysis 84

Firebelly

OCTOBER 22, 2009

Digitalia | Indianapolis Social Media Marketing « social media marketing might be for you (and it might not) | Main | Five Reasons Why I Love Wordpress » October 22, 2009 You can’t fight the power of video. It’s bigger than all of us. Think about this: How often do you watch video every day?

comScore 100

comScore Video Apple iPhone 100

Keyhole.co

APRIL 26, 2023

You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Is your business seeing any social media ROI ?

Metrics 52

Metrics Social Media Tools Sentiment 52

Keyhole.co

NOVEMBER 4, 2020

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 105

Analytics Social Media Tools Price 105

Sprout Social

FEBRUARY 29, 2024

Streamlines reporting Analytics platforms make it easier to get the full scope of your account’s performance. Best of all, many TikTok analytics platforms allow you to export your data, making social media reporting a piece of cake. Separate paid and organic analytics to seamlessly include in reports.

Analytics 101

Analytics Tools Strategy Price 101