Oktopost

NOVEMBER 16, 2023

Customer service enhancement Analyzing social media conversations such as comments and DMs highlights the key questions and concerns customers turn to social media for help. With this knowledge, social media teams communicate with customer success teams to identify common issues proactively and improve processes to address them.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

JULY 18, 2023

It takes into account not just direct mentions, but any posts, tweets, or comments that could prove relevant to your industry, and worth responding to in your own social posting or community management strategies. Social listening is key to informing your brand’s understanding of customers and leads.

B2B 62

B2B ROI Social Media Sample 62

Josh S Peters

JANUARY 9, 2013

Over the years we have seen countless examples of how social media can make or break the reputation of a brand. Monitoring and responding to social conversations about the brand can not only help advert a crisis or dissuade a misconception, but these conversations can often come up in search results and have an impact on a potential customer.

Social Media 188

Social Media Reputation SEO Engineering 188

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. It is a type of content form, including videos, photos, reviews, blogs, and social media posts that users create and features a brand or a product. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success.

Social Media 190

Social Media Paid Search Reputation SMS 190

Sprout Social

MARCH 3, 2017

Sprout’s Smart Inbox is a great at ensuring you never miss a mention, important hashtag or branded keyword. As these inbound messages are coming in, is your brand monitoring or actually listening to the needs and requests of your customers? This week at #SproutChat , our community learned how to be a better listener.

Social Media 40

Social Media Patterns Brand Monitoring Social Media Management 40

Sprout Social

FEBRUARY 13, 2019

We all benefit because you can intimately understand your audience, helping to better build community and connection. According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor. Get to your “aha!” moments, fast.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Firebelly

JUNE 10, 2010

  The article, Appealing to Community , focused on how not-for-profits are reaching out to younger donors with social media while keeping older supporters in the fold. 

Social Media 156

Social Media Paid Search SMS Syndication 156

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Firebelly

JULY 22, 2010

I walked into the middle of their heated conversation so I don't have the back story. link] Through the experience of engaging my community online, I found MyCar Doc, a local gig that all of my friends use for their auto repair solution. I don't know if the woman's anger was warranted, but, nevertheless, she was upset. 

Social Media 188

Social Media Paid Search SMS Syndication 188

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Socialert is an advanced Twitter analytics tool that comes with a goldmine of data to track your brand’s performance on Twitter. G2Crowd Rating: 4.2.

Analytics 72

Analytics Tools Twitter Hashtag 72

Firebelly

FEBRUARY 25, 2010

Hart - builders, developers and managers of distinctive apartments communities in the Indianapolis area, Bloomington, IN and Dayton, OH - launch the Show The Love sweepstakes for both their residents and non-residents alike. Hart Apartment Communities Facebook Page. Hart has truly embraced social marketing. Hart in 2010.

Facebook 103

Facebook Paid Search SMS Syndication 103

Firebelly

AUGUST 18, 2010

You can find Firebelly speaking at the following sessions. Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page.

Paid Search 135

Paid Search Reputation SMS Conference 135

Firebelly

JUNE 24, 2010

Before jumping in to a starting a social community, start off with a good alternative like Facebook Pages. You can bring together all of the fans of your brandusing an account that they already have, and it offers a lot of great features that can easily rival other communities. Each could do wonders for any brand.

Social Networking 121

Social Networking MySpace Paid Search SMS 121

Firebelly

FEBRUARY 2, 2010

Many Super Bowl ads this year will try to make the most out of their valuable ad time by directing people to a Facebook Page or YouTube channel where they can "continue the conversation." One large company is even forgoing all Super Bowl ad spending in favor of online marketing efforts exclusively.

Social Media 100

Social Media Paid Search URL SMS 100

Firebelly

NOVEMBER 12, 2009

twitterrhea: the act of sending too many Twitter messages Next time you hear a Twitterer use a Twitter termincorrectly, hand them this list to aid in the twiteracy (Twitter literacy) ofthe tweeple in the growing twitosphere.   If we’re all on the same page, it reduces the risk of getting lost inTwitlation.

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Firebelly

MARCH 16, 2010

March 17th Are You Ready For The Social Revolution?

Upcoming 100

Upcoming Engagement Marketing Paid Search 100

Firebelly

MAY 21, 2010

Falling in love with just one social media community can be very limiting to your strategy and the type of engagement you are looking to implement. A lot of times, just because you love a particular platform or community and feel comfortable there, doesn’t mean that your customers or audience is there.

Social Media 101

Social Media Facebook Mobile Newsletter 101

Firebelly

MARCH 5, 2010

As it escalates, however, it unlocks opportunities that are commensurate with the community’s assessment of its value. In the same regard, the community will not support or reward lackluster, opportunistic, also-ran, or hollow engagement in the long term.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Firebelly

FEBRUARY 26, 2010

And to ensure they’re made to feel a strong part of your online community. The secret is to create a fan page with the right blend of ingredients that resonates most with your ideal fans.

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Hootsuite

JUNE 29, 2023

But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is brand reputation? Brand reputation is the widespread opinion the public shares about your brand.

Reputation 106

Reputation Strategy Brands HootSuite 106

Firebelly

JANUARY 13, 2010

People log on to Facebook to interact with their friends and brands, NOT to be bombarded with with your conversations on another platform that dont apply to them. Im sure you wouldnt post a tweet stream or conversation as your status update. Those have not been developed or adopted by the FB community.

Syndication 101

Syndication MySpace Paid Search Social Media 101

Oktopost

JULY 24, 2023

It’s like the ultimate networking event – a non-stop hive of activity and cutting-edge conversation where you can rub shoulders with customers and leads, and create large communities comprising your ideal customer. Utilizing Social Media Analytics Integrating Marketing Analytics from Other Channels Is it All About Conversions?

ROI 62

ROI Analytics Social Media Curation 62

Oktopost

JULY 20, 2023

Social media management should never exist in a bubble, and your community management and social listening tools have more than one purpose. There’s a reason why so many businesses are utilizing the social media space, and even more reasons why 90% of consumers buy from brands they follow on the platforms.

Social Media 62

Social Media Social Media Management Team B2B 62

Keyhole.co

JUNE 30, 2021

The main reason to use cross-channel marketing in your media strategy for business is to ensure your audience is constantly seeing your brand. Plus, 73% of marketers say that cross-marketing has a great impact on conversion rates. Social Media Conversion Rate : all in all, this is what we work for. Focus on personalization.

Data 108

Data Social Media Strategy CPC 108

Ignite Social Media

AUGUST 17, 2016

How does one brand monitor and listen to the thousands, if not millions of members in its community? This daunting task seems like a nightmare to any individual managing a social channel for a brand or organization. This levies itself to helping a brand with proactive social media engagement. But don’t worry.

Tools 60

Tools Brands HootSuite Brand Monitoring 60

Keyhole.co

APRIL 26, 2023

With these metrics, you get to know where you stand against your competitors when it comes to online conversations. In other words, you get to see how many people are talking about your brand online and how they feel about it as compared to your competitors. Conversions are a metric not to be overlooked.

Metrics 52

Metrics Social Media Tools Sentiment 52

Keyhole.co

MARCH 1, 2023

Use cross-channel marketing The main reason to use cross-channel marketing in your media strategy for business is to ensure your audience is constantly seeing content from your brand. 73% of marketers say that cross-marketing has a great impact on conversion rates. Social Media Conversion Rate : all in all, this is what we work for.

Data 52

Data Social Media Strategy CPC 52

Keyhole.co

NOVEMBER 4, 2020

Pro: You can search the Internet for specific conversations about your brand, segment those conversations into categories and analyze them to spot out critical information. Con: Brandwatch can be quite technical for someone who is new to brand monitoring tools and the query structure can be tedious. BrandMentions.

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

FEBRUARY 13, 2022

Pro: You can search the Internet for specific conversations about your brand, segment those conversations into categories, and analyze them to spot out critical information. Con: Brandwatch can be quite technical for someone new to brand monitoring tools and the query structure can be tedious. BrandMentions.

Analytics 52

Analytics Social Media Tools Price 52

Webbiquity SMM

JANUARY 9, 2012

Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. Derek Edmond details five ways B2B marketers can use Twitter as one of their online marketing channels, such as for link building initiatives and brand monitoring.

Tools 201

Tools Twitter Tips B2B 201

Kikolani

APRIL 13, 2010

It is amazing the kind of relationship you can build with your community simply by following and listening to your readers. And if your multi-author blog does not have a list like the Famous Bloggers Twitter List , now might be the time to create one to help build community between your bloggers to help boost sharing and promotion.

HootSuite 151

HootSuite Blogger Ping.fm Twitter 151

Keyhole.co

DECEMBER 26, 2022

You don’t need an influencer matchmaker to find the right influencer for your brand, especially if you use a social listening tool like Keyhole. Keyhole will surface the most influential voices that mention your brand or the conversations you are tracking, and let you take a peek at their followers, engagement and sentiment.

Influencer 52

Influencer Campaign Instagram Data 52

Sprout Social

DECEMBER 20, 2023

Manage conversations yourself, or create a Case for other team members to complete. Like other social listening solutions we’ll talk about, Keyhole offers many of the core features you would need for industry research, benchmarking, brand monitoring and influencer marketing. Source: Heepsy) 17.

HootSuite 112

HootSuite Brands Price Collaboration 112

Hootsuite

SEPTEMBER 2, 2020

Maintaining a happy, engaged community. Dove #InstaBingo #TakeCareBeSafe #PowerOfYou #Care #Community #Bingo #StayPositive #WereStayingIn. Interact with your followers to create a sense of community. Manage your brand’s Instagram followers by entering into conversations with your followers and creating a sense of togetherness.

Instagram 143

Instagram How To HootSuite Geotagging 143

Webbiquity SMM

FEBRUARY 13, 2017

However—96% of the people who discuss brands online do not follow those brands’ owned profiles. That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. ” — Social Media Today. 9) Mention.

Tools 207

Tools Social Media Netvibes Sample 207

Buffer Social

FEBRUARY 9, 2017

Engagement – Do you need to be able to pull in, interact with, and respond to incoming social conversations? Social listening – Do you need social listening/brand monitoring capabilities? I’d love to keep the conversation going in the comments below. FB ads, Twitter ads, etc). – if it’s not Buffer ).

Social Media 40

Social Media Tools Marketing How To 40