Remove Blogroll Remove Collaboration Remove Marketing Remove Twitter
article thumbnail

10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265
article thumbnail

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. While the road map of FLIRT doesn’t go into specific tactics, its a good brainstorming exercise for any marketer.

Review 142
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Bringing Open Community To Public Relations

Waxing UnLyrical

Maddie : I think PR professionals are pretty savvy to the usefulness of tools like Facebook, Twitter, and LinkedIn to raise awareness when the conditions are right. And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere.

article thumbnail

Google Living Stories – Just Snazzy Topic Pages or is Google on to.

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Essentially the idea is that for ongoing stories news organizations would maintain a single, consistent “living” URL that is continually updated with the latest developments.

Google 112
article thumbnail

The Democracy of Metallica

Waxing UnLyrical

They did quite the opposite: the other members of Metallica not only heard him play, these guys collaborated on how to ‘Metallica-lize’ it for their sound. One of the most energetic young voices in social media, you can easily connect with Narciso on Twitter. This post was mentioned on Twitter by Shane Jacob, Krista Giuffi.

Film 175
article thumbnail

Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post. Vague statements will not help your case, and as @bustedblonde told me over Twitter: “Don’t hide behind [them].&# He’d love to grab a gab on Twitter.

article thumbnail

WOM: What's Really Behind The Buzz

Waxing UnLyrical

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.