Convince & Convert

JUNE 17, 2010

As I’m writing this, my Followers per Tweet (FPT) is 2.46 (21,395 follower, 8,687 tweets sent – note that some Twitter weirdness has been massively reducing number of tweets sent reported in some cases). Gary Vaynerchuk has a FPT of 39.26. The notable points are many; among the key takeaways are these: 1.

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Twitter Metrics Social CRM Consultant 125

Convince & Convert

FEBRUARY 10, 2010

&# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web.

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Social Media Marketing Social CRM Consultant 127

Convince & Convert

FEBRUARY 23, 2010

Didn't make it any more fun to send the reporting around, though. link] Jan_B Is Your Social Strategy Proactive or Reactive? link] by @jaybaer match tactics to goals albrocious Any social media strategy must have a monitoring element. The ones that have Facebook Pages report that most of their fans have never donated.

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Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Among influentials?

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Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics.

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Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

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Marketing Social CRM Conference Social Media 123

Convince & Convert

SEPTEMBER 20, 2010

(disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. This chart shows usage of five major social outposts by organization type.

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Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. I take three lessons away from this examination: First, if your ad agency is going to come up with a nifty new concept, you have to support it throughout your digital world.

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Social Media Content Analysis Sports 120

Convince & Convert

JUNE 3, 2010

link] Patrick Garmoe I'm not an attorney either, but from what I little I learned from covering courts four years as a reporter taught me, was that you never actually say you're sorry, because then you're actually admitting guilt. That's why even most monetary settlements don't include an actual apology.

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Convince & Convert

APRIL 6, 2010

(This is especially important now that Google and Bing are incorporating social content into real-time search results). I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present.

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Brands Content Social Media Consultant 143

Convince & Convert

JULY 28, 2010

Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Better yet, start a secret shopper program and augment your own observations with those of friends, family members, and customers willing to fill out a short shopper report.

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Social Media Strategy Consultant B2B 148

Convince & Convert

JUNE 22, 2010

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. You have to commit to social media for the long haul to see the benefits. Good luck converting the masses !

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Social Media B2B Company Consultant 130

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Thank you to everyone who reads Convince & Convert. Second, huge thanks to Joe and his team for the honor.

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Content Marketing Consultant Social Media 124

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

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Social Media Strategy Consultant Web 2.0 149

Convince & Convert

AUGUST 18, 2010

Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? How can we find the most influential bloggers and get them to write about our client? What do you think? 6 RT @JPeters1221 Good stuff.

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Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? But this distribution surprised me. Do longer headlines explain the contents of the post better?

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Social Media Strategy Social CRM Consultant 141

Convince & Convert

MAY 26, 2010

Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

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Social Media Consultant Video Strategy 134

Convince & Convert

AUGUST 31, 2010

Yet, Mitch doesn’t see it happening in social media. Some Bloggers respond to the comments and some don’t. I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&# He writes: There is not much conversation going on at all.

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Convince & Convert

AUGUST 26, 2010

The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level. RowFeeder – Raw and Ready That’s what I like so much about the new RowFeeder social data gathering system.

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Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. But, I certainly understand your question, the term ‘social media’ has become such a broad one that its difficult to pin down its precise definition.

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Social Media Strategy Influencer Case Study 128

Convince & Convert

SEPTEMBER 21, 2010

How frequently will you need to create reports or check the filters? Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

FEBRUARY 25, 2010

They have an ongoing “Techie Haiku” contest in which fans can win $50 (one of my favorites: “TPS reports./Didn’t It’s so important for to know you’re facts and your customer while using social networking. The opportunity social networking provides in incredible. Didn’t make a coversheet./See

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Social Media Case Study Strategy Study 117

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? Social Media Marketing Guides and Tips. Social Media Campaigns Don’t Match When Consumers Are Online by Spin Sucks.

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Social Media Resources Tips Policies 213

Convince & Convert

JULY 8, 2010

A few of my favorite reports of email’s death that were greatly exaggerated: July 2004. In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. October 2007.

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RSS Research B2B Consultant 128

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. If you send email routinely, you need to integrate email and social immediately.

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Social Media ScoutLabs Company Consultant 153

Convince & Convert

MARCH 18, 2010

A recent Chadwick Martin Bailey and iMOderate study was reported with a sub-head “Social friends and followers feel more inclined to purchase from the brands they are fans of.&# But there are many still making promises about the “unicorn&# that will in the end only create disappointment.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

SEPTEMBER 1, 2010

A good combination of experts may make for a great ebook, report, etc. Just some thoughts on an ebooks potential value. link] Carl Thress Very true. Ideally, once they jump in, they will learn the nuances, adjust their sails, and give it a legitimate chance to work for them. 3sixteenweb It’s important not to fear failure.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Further, there have been some reports of issues with accuracy in the geo-location feature) Twitter lists, while useful for categorizing people to follow, haven’t really taken off either.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

APRIL 8, 2010

I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things “computers&#. And MiFi is soooo much better than USB dongle. Surprised it hasn't taken off more yet. RevShark Great post Jay.

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iPad Content iPhone Wireless 136

Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. Maybe once a month everyone can report one new thing they learned about using online media… Cheers! Don’t cheat them of that opportunity. (Oh, It’s a big world out there.) Pholden Well, shucks.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 8, 2010

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy.

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Social Media Foursquare Consultant Airlines 128

Convince & Convert

SEPTEMBER 20, 2010

link] Joseph Manna I saw that report last week; very cool of ExactTarget to compile all the trends in an easily-digestible format. On a radio show on social media (I'll post about it within a few minutes) a listener asked what to say to a small business owner who doesn't want to use Twitter for their social media strategy.

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Social CRM Twitter B2B CoTweet 145

Convince & Convert

AUGUST 3, 2010

Facebook reports that consumers are 3 times more likely to connect their Facebook accounts on an e-commerce site, than will create a new account on those sites. Here's an article that reported a similar phenomenon to what you are experiencing. It’s flat-out awesome. That’s huge. God knows what those will be.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook reports that consumers are 3 times more likely to connect their Facebook accounts on an e-commerce site, than will create a new account on those sites. Here's an article that reported a similar phenomenon to what you are experiencing. It’s flat-out awesome. That’s huge. God knows what those will be.

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Facebook Consultant Social Media Sites 167

Convince & Convert

JUNE 30, 2010

Thanks for sharing this research report and the numbers behind it. Also, thanks for furthering the notion of segmentation, as “batch and blast&# could quickly serve as the death of social media. link] Darryl King Are you treating your fans like cattle?

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Social Media Strategy Automotive SEO 128

Techipedia: Tamar Weinberg

JUNE 23, 2010

and its restricted access, people had no need to use any other names on the Mark Zuckerberg-created social network. It’s how social networks are intended to be used. If you do so on Facebook, your account will likely be terminated especially if Facebook receives reports of misrepresentation.

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Facebook SEO Policies Groups 268