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Influencer marketing trends across industries

Sprout Social

Content like hauls, GRWM and live reviews, give consumers a chance to learn and engage in community while considering products or services their favorite influencers are raving about. Diversity and representation are more important than ever Brand diversity in social media is non-negotiable.

Industry 105
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How to Create People-Powered Content That Works for Your Brand

Convince & Convert

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. According to a study by Content Marketing Institute and MarketingProfs , B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year.

Brands 167
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Defining a Strategy To Use Content In B2B Marketing

Mindjumpers

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. What is often missing in B2B content marketing is a strategy.

B2B 189
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? And the value of an email marketing campaign has come back into fashion.

B2B 319
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Storytelling – A Powerful Tool When Branding Your Organization In.

Mindjumpers

Via social networks people all over the world are able to interact, share content, valuable advice and also recommend products to each other, for example. Via social networks people all over the world are able to interact, share content, valuable advice and also recommend products to each other, for example.

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TV Show about Bloggers – Project Alpha, Malaysia

Laurel Papworth

Anyway here’s Malaysia’s attempt at moving more mainstream with merging blogs with traditional media: Project Alpha is Malaysia’s first online TV Show about bloggers. Look forward to a high powered working Mum, two shopaholics and a full-time accountant by day who is a powerful entertainment blogger by night in Project Alpha.

Project 67
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What You Can Learn From H&M's Use Of Social Media | Mindjumpers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Marketing Drive Sales Diesel Kicks Ass With New Campaign! It’s fashion entertainment and you have the remote in your hand to choose whatever you want to. It’s easy to navigate and you find current content.