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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. The project. The timeframe.

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The 2010 Social Network Map | Mindjumpers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Twitter Launches Official Twitter Sharing Button Location Based Social Media for Brands » The 2010 Social Network Map Posted by Anne Herngaard Aug 16th, 2010 Tweet Imagine how the world would look like, if it was made of social networks.

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3 Infographics on Why You Should Use Social Networks as Marketing.

Mindjumpers

Therefore, as a business wanting to reach a large target group, there’s a good chance to succeed by establishing a presence on social networks. Leave a comment and let us know. For example, if you just think about your circle of friends, is there anybody who is not on Facebook?

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'Jumo' – The New Social Networking Site For Non-profit.

Mindjumpers

Hearing Chris Hughes speak about the social networking site, definitely made me think two things: 1. Although there are already networks for non-profit organisations, and although a number of non-profit organisations have successful running websites and online campaigns (actually 93% of the top U.S.

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The (R)evolution of Social Media Bloggers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « How Users Engage With Advertising on Facebook The New Twitter » The (R)evolution of Social Media Bloggers Posted by Tehneyat Waseem Sep 15th, 2010 Tweet The greatest thing about online media is that it is out of control.

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Old Spice: Successful Social Media Campaign

Mindjumpers

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral.

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