Jason Yormark

MAY 1, 2012

It’s been a whirlwind month or so and my blog and personal social media use has certainly suffered. The anxiety of a shrinking Klout score and Alexa rating always seems to reel me back in. Finding time to attend to my personal stuff is always going to be a significant challenge with a full time gig. I’m so vain.

Klout 265

Klout Retail Team Social Media 265

The Realtime Report

DECEMBER 12, 2012

Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. The platform monitors millions of conversations and uses proprietary machine learning algorithms to make smart predictions based on who is talking about a specific brand, the context of the conversation and how likely it is for someone to engage.

Social Media Management 191

Social Media Management Influencer Platform Social Media 191

Firebelly

OCTOBER 9, 2012

A Klout score, while controversial to many, is becoming more mainstream and carrying more weight in the real world. Get the latest scoop in today’s must-reads: Klout in the Classroom: Grading Students on Social Media Use. Klout Would Like Potential Employers To Consider Your Score Before Hiring You. Why Klout is doomed.

Klout 176

Klout Hotels Microsoft Class 176

Twist Image

FEBRUARY 19, 2012

Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. What about a successful Blog? digital marketing.

Klout 81

Klout Marketing Influencer ROI 81

Kikolani

OCTOBER 28, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Blogging / Writing. Use mindmapping and inspiration to ensure you never run out of blog post ideas. The Resources Mashup. Here are 82 reasons to quit.

Mashup 122

Mashup Resources Klout RSS 122

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? Budget Traveling and Hacks. Nomadic Matt.

Travel 66

Travel Influencer Brands Airlines 66

Proactive Report

MAY 24, 2012

In the last post 10 Tips to Increase Earned Media the first tip was to find and partner with brand ambassadors. What exactly is a brand ambassador? You need to find people or groups who already love and support your brand and would be delighted to forward your message. Do they really love your brand?

Brands 101

Brands Klout StumbleUpon Digg 101

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50

Influencer 76

Influencer Tools Marketing Klout 76

Convince & Convert

JANUARY 11, 2011

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) and then applies some fancy algorithmic voo doo to arrive at a unified metric. Share of Voice.

Metrics 160

Metrics Postrank Social Media Klout 160

Kikolani

MARCH 18, 2013

While the tool was developed with brands and businesses in mind, there are lots of benefits for bloggers as well. Promote your blog posts with discussions on Twitter. Invite people to come and talk about your latest blog posts on Twitter. Increase your Klout. Benefits for Bloggers. Engage more with your followers.

Engagement 167

Engagement Twitter Klout How To 167

Ari Herzog

JULY 6, 2012

You used to read guest blog posts every Friday. Why Negative Blog Comments are Needed by Jeannie Chan. Why Negative Blog Comments are Needed by Jeannie Chan. Social Media Marketing Across Global Cultures by Christian Arno. Why Klout Matters by Tammi Kibler. 8 Tips for Successful Business Blogging by Lior Levin.

Blogger 151

Blogger Klout Proposal Mobile 151

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it. Website stats.

Metrics 128

Metrics Postrank Klout Marketing 128

Akamai Marketing

APRIL 30, 2009

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Ah, events.

Eventful 116

Eventful Twitter Klout Policies 116

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. I’ve edited a lot of blog posts and with new writers especially, I almost always invariably move the third paragraph to the top. David Armano. Samir Balwani. Adam Singer.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

AUGUST 31, 2011

When Brian Solis and I launched BuzzGain in January 2009, we had 5 primary blog(ger)s who covered us out of the top 10 influential ones that we targeted and 27 other blogs that made a mention of our launch. Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC. Image credit: Sean MacEntee. [

Press Release 142

Press Release Patterns Marketing Klout 142

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. 640 Million on Facebook. Probably not.

Lurker 203

Lurker Klout Policies Consultant 203

Pixlee

OCTOBER 18, 2017

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. Word-of-mouth and connecting people based on interests has always been an effective way of marketing, and digital capabilities are a natural extension of those tactics.

Influencer 43

Influencer Brands How To Fashion 43

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Nine Blog Metrics. Klout and Kred scores). Brand and mention tracking (e.g., Most of these are easy and free to track. Overall traffic.

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Create video emails?

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

AUGUST 3, 2011

This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. I moved out of that industry into digital marketing in 1994. I love social because it’s the perfect combination of online marketing and retail politics.

Influencer 128

Influencer Klout Retail Curation 128

Akamai Marketing

MARCH 31, 2011

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency?

Social Media 188

Social Media Klout Policies Forums 188

ProBlogger

APRIL 23, 2012

Twitter is one of the top three or four social media marketing tools today, with roughly 12% of online adults using Twitter according to this Pew Internet report. Since the cost of using Twitter is so low and the process of sharing tweets is so simple, it is an ideal tool for blog marketing. Twitter’s blog benefits.

Tips 40

Tips Twitter Marketing Klout 40

Kikolani

MARCH 22, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Blogging / Content. 7 Quick Fixes To Accelerate Your Job Search – The job market for professionals is extremely competitive today. The Resources Mashup.

Mashup 128

Mashup Resources Klout FeedBlitz 128

Koka Sexton

JULY 18, 2015

Influencer marketing , (also Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Influencer marketing just works. Advertising.

Influencer 40

Influencer Klout Marketing Wiki 40

Twist Image

JUNE 28, 2011

This past Sunday, the New York Times ' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored , by Stephanie Rosenbloom that looked at the emerging trend of brands using social media analytics platforms like Klout , PeerIndex and Twitter Grader to see how "influential" individuals are. marketing blog.

Klout 103

Klout Airlines Hotels Influencer 103

Akamai Marketing

MARCH 23, 2011

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice.

Review 142

Review Company Klout Policies 142

Waxing UnLyrical

JUNE 3, 2011

But there seems to be a lot of cofusion both on the part of employers and job candidates, and a lot of jobs that actually entail managing a company’s social media marketing efforts are being billed as community management positions. I suppose you can tell from that last link to my blog post which camp I’m in.

Communities 195

Communities Social Media Management Klout Flickr 195

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share.

Social Media 167

Social Media Klout Flickr Radian6 167

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50

Influencer 40

Influencer Tools Marketing Klout 40

Buffer Social

MARCH 6, 2017

Where do you turn for meaningful stats on your social media marketing ? And as part of the analysis, you can dig into the referral stats on your social media marketing as well. The robust features at Cyfe let you create a custom dashboard filled with stats from dozens of marketing tools. How have my followers grown this month?

Analytics 111

Analytics Social Media Tools Klout 111

Kikolani

JUNE 1, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Blogging / Content. How to Use Pinterest to Drive More Traffic to Your Blog – Pinterest drives traffic to your website. The Resources Mashup.

Mashup 115

Mashup Resources Klout RSS 115

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

ProBlogger

OCTOBER 5, 2016

If you apply the principle to blogging, you could improve your efficiency and maximize your efforts. Applying the 80/20 to Blogging. Can you apply the 80/20 rule to your blogging efforts and become a better blogger ? The principle can easily be adopted as a tool for bloggers and marketers. Fact: Marketing > Content.

How To 55

How To Health Care Microsoft Blogger 55

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. Keep in mind that “the best” is subjective and different for every brand. They set target goals such as Klout score and traffic.

Blogger 153

Blogger Case Study Klout Influencer 153

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Director of Sales for @ klout. What is it?

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124