Jason Yormark

OCTOBER 27, 2011

You would literally think it was a zombie outbreak the way people are responding to the latest Klout score changes. I work in social media, and my Klout score has absolutely ZERO influence on the clients I work with, obtain, or my career path quite frankly. In fact 90% of those I work with don’t even know what a Klout score is.

Klout 277

Klout Comparison Influencer Hosting 277

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? A potential employer can use a variety of tools to see how well you manage your personal brand online. After all, if you can’t make your own brand stand out how are you going to help them with theirs? This is a brand new tool to see how engaged your Facebook page is with your fans.

Klout 138

Klout Brands Social Media Postrank 138

The Realtime Report

MARCH 31, 2014

Twitter adds people tagging and multiple photo sharing to tweets – last week Twitter added the ability to tag up to ten people in a photo – without using up any characters – and also to attach up to four photos to a tweet, which Twitter turns into a collage; several brands are already experimenting with this feature (TechCrunch).

Lithium 160

Lithium News Klout Foursquare 160

Jason Yormark

OCTOBER 27, 2011

You would literally think it was a zombie outbreak the way people are responding to the latest Klout score changes. I work in social media, and my Klout score has absolutely ZERO influence on the clients I work with, obtain, or my career path quite frankly. In fact 90% of those I work with don’t even know what a Klout score is.

Klout 254

Klout Influencer Comparison Hosting 254

Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing.

Influencer 60

Influencer Brands Marketing Authentication 60

Mindjumpers

AUGUST 6, 2012

Today is the launch of a new interesting product ‘Social Marketing Automation Suite’ from Awareness Inc., focused on helping marketers transform social data into a measurable ROI. More and more companies are starting to use the Klout score from for instance a job recruitment perspective. More about that further below.

ROI 199

ROI Klout Data Influencer 199

The Realtime Report

DECEMBER 31, 2013

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. Power Middle” Influencer Marketing Campaigns Drive 16x Engagement Of Paid Or Owned Media (March 20). Teens Prefer Tumblr Over Facebook (Jan 15).

Klout 144

Klout Social Media Statistics Tumblr 144

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). Do you believe in the Klout score? I’m surprised that there are still marketers out there hanging their hat on a metric based on total numbers only, but there are. of direct ticket sales.

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Klout Facebook Metrics Engagement 206

Convince & Convert

MARCH 29, 2013

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

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Klout Curation Social Media Analytics 129

The Realtime Report

OCTOBER 17, 2012

Klout and Kred now both offer brand pages, and have recently introduced new consumer-facing make-overs. Tools like Traackr, mBlast and Appinions have all updated and enhanced their analytics and the support that they offer for tracking real-time conversations or managing influencer marketing programs.

Influencer 181

Influencer Klout Tools Data 181

Firebelly

OCTOBER 9, 2012

A Klout score, while controversial to many, is becoming more mainstream and carrying more weight in the real world. Get the latest scoop in today’s must-reads: Klout in the Classroom: Grading Students on Social Media Use. Klout Would Like Potential Employers To Consider Your Score Before Hiring You. Why Klout is doomed.

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Klout Hotels Microsoft Class 176

Jeff Esposito

JUNE 6, 2012

I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. According to their algorithm, I am influential enough to have brands send me things. While it sucked the whole joy out of my Monday morning, the whole incident could have been avoided if either OneHopeWine.com or Klout used a few filters.

Klout 45

Klout Influencer Research Company 45

The Realtime Report

DECEMBER 12, 2012

Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. The platform monitors millions of conversations and uses proprietary machine learning algorithms to make smart predictions based on who is talking about a specific brand, the context of the conversation and how likely it is for someone to engage.

Social Media Management 191

Social Media Management Influencer Platform Social Media 191

Akamai Marketing

JULY 6, 2011

Yes, if you are trying to create a specific audience: Particularly if you are a brand or a company, you’ll want to keep an eye on who your follower are. Many high-Klout folks auto-follow. So, if you are looking to increase your Klout score, find others who have high scores. So, does it matter who follows you?

Klout 221

Klout Twitter Creative Commons Facebook 221

Jason Yormark

MAY 1, 2012

The anxiety of a shrinking Klout score and Alexa rating always seems to reel me back in. For the past year or so I’ve been the VP of Marketing/Social Media at S360 running a team of folks servicing a variety of non-profit and advocacy based clients. I’m so vain.

Klout 265

Klout Retail Team Social Media 265

Twist Image

FEBRUARY 19, 2012

Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. digital marketing. influence marketing.

Klout 81

Klout Marketing Influencer ROI 81

Bill Hartzer

MAY 26, 2010

Have you ever wondered what people are REALLY saying about your brand ? While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors. In layman’s terms, MutualMind helps you make money by helping you guide the public perception of your brand.

Brands 114

Brands Klout Reputation Digg 114

agora pulse

JUNE 20, 2017

ManageFlitter is certainly a useful Twitter management tool for brands with multiple channels and those looking for better analytics, something TweetDeck never really provided. On the pro accounts, you have the ability to load the Klout scores of your followers. The Klout Score is a number between 1-100 that represents your influence.

Tweetdeck 131

Tweetdeck Klout iPad iPhone 131

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? Adventure Bloggers. subscribers on YouTube.

Travel 66

Travel Influencer Brands Airlines 66

Proactive Report

MAY 24, 2012

In the last post 10 Tips to Increase Earned Media the first tip was to find and partner with brand ambassadors. What exactly is a brand ambassador? You need to find people or groups who already love and support your brand and would be delighted to forward your message. Do they really love your brand?

Brands 101

Brands Klout StumbleUpon Digg 101

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50

Influencer 76

Influencer Tools Marketing Klout 76

The Realtime Report

OCTOBER 18, 2012

Inspired by marketing in the gaming and tech industry, Ford decided to invest in a “pre-launch” for the automaker’s Fiesta model, looking to create buzz and “develop demand before the product even really exists.” “If you talk about the new product, who would buy the old one?”

Influencer 187

Influencer Social Media Klout Comparison 187

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it. Website stats.

Metrics 127

Metrics Postrank Klout Marketing 127

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Why does your brand need a content studio?

Social Media 160

Social Media Automotive Klout Flipboard 160

Ari Herzog

AUGUST 25, 2011

Danny Brown presents a solid argument that Klout , a social influence website, should never have created a profile for my friend Naomi without Naomi authorizing its creation. Yet, because she has a Twitter account, Klout assumed she would want a Klout profile — and here it is. Klout is not alone in this backward thinking.

Klout 114

Klout Review Skills Hosting 114

Akamai Marketing

APRIL 30, 2009

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Ah, events.

Eventful 116

Eventful Twitter Klout Policies 116

Convince & Convert

JANUARY 11, 2011

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) times more likely to search for that brand than are consumers unexposed within social media.

Metrics 159

Metrics Postrank Social Media Klout 159

Koka Sexton

JULY 18, 2015

Influencer marketing , (also Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Influencer marketing just works. Advertising.

Influencer 40

Influencer Klout Marketing Wiki 40

Pixlee

OCTOBER 18, 2017

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. Word-of-mouth and connecting people based on interests has always been an effective way of marketing, and digital capabilities are a natural extension of those tactics.

Influencer 43

Influencer Brands How To Fashion 43

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Klout and Kred scores). Brand and mention tracking (e.g., Lift in branded search visits (another imprecise but correlated measure).

Social Media 194

Social Media Metrics ROI Klout 194

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Our primary audiences were PR professionals and social media consultants who were looking for an inexpensive solution to monitor and track their customer’s brand on social media. So what’s my recommendation to entrepreneurs and marketing professionals who are looking for an awesome launch? Image credit: Sean MacEntee. [ Like this post?

Press Release 142

Press Release Patterns Marketing Klout 142

Kikolani

MARCH 18, 2013

While the tool was developed with brands and businesses in mind, there are lots of benefits for bloggers as well. Increase your Klout. Here are some ways to use these prompts to engage with brands, businesses, and bloggers. Mari Smith – Facebook marketing expert and social media superstar! Benefits for Bloggers.

Engagement 167

Engagement Twitter Klout How To 167

Convince & Convert

AUGUST 3, 2011

This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. I moved out of that industry into digital marketing in 1994. I love social because it’s the perfect combination of online marketing and retail politics.

Influencer 127

Influencer Klout Retail Curation 127

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. 640 Million on Facebook. Probably not.

Lurker 203

Lurker Klout Policies Consultant 203

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer.

Tools 277

Tools Tips Marketing Social Media 277

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Create video emails?

Tools 206

Tools Social Media Lithium Sysomos 206

Ari Herzog

JULY 6, 2012

Social Media Marketing Across Global Cultures by Christian Arno. Why Klout Matters by Tammi Kibler. When he's not blogging, Ari helps brands improve their digital media marketing. How to Choose the Best Comment System by Danny Brown. Why Negative Blog Comments are Needed by Jeannie Chan. Know someone? Got a question?

Blogger 151

Blogger Klout Proposal Mobile 151