Social Media Strategies Summit

FEBRUARY 24, 2021

Fortunately, there are a bunch of social listening tools designed to handle all the heavy lifting – more on them later. Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions. 3 Examples of Social Media Listening in Action.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Keyhole.co

MARCH 9, 2023

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch. Contact to discuss.

Tools 84

Tools Sentiment Hubspot Price 84

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

B2B 121

B2B Software Social Media Survey 121

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Forrester’s consulting division did a survey of over 100 V.P. The RSS feed is: [link]. Find us on iTunes: [link].

Company 121

Company Instagram B2B Survey 121

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 145

B2B Survey ROI Metrics 145

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research.

B2B 118

B2B Marketing SEO Engineering 118

Buffer Social

NOVEMBER 14, 2016

Only 1 in 5 respondents use social media for customer support. One of the most surprising pieces of information we found from the survey is that just 21 percent of businesses listed customer support as a reason they use social media. The takeaway: Delight your customers by using social for support.

Social Media 40

Social Media Report Survey How To 40

Oktopost

APRIL 10, 2023

Provided you’re making full use of a strong social media management platform marketing, scheduling posts for maximum impact will ensure the right content reaches the right people. Even customer surveys maintain some distance between the brand and the customer. Social media is shaped by its individual users.

Social Media 62

Social Media Publishing Social Media Management Platform 62

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. 4 things you can do to better support your social team.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Hootsuite

JULY 17, 2019

Social media marketing is crucial: Nearly one in every two people on the planet has a social media account—and that figure is growing. But remember, your social media budget should be one piece of a larger marketing pie. B2B Services: 20.5%. Source: The CMO Survey. Software and tools.

Social Media 111

Social Media HootSuite Social Media Management B2B 111

Oktopost

MAY 2, 2023

All of this – and more – can be solved by a commitment to social listening. So far as social media management is concerned, it’s at the very foundations, underpinning your entire strategy now, then, and far into the future. What is social listening? But social listening can be a lot more focused.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Sprout Social

DECEMBER 20, 2023

Influencer marketing The future of social media marketing involves creators and influencers. According to a Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, over half of marketers are using dedicated influencer marketing platforms to help offset their primary challenge of finding the right influencer for their campaigns.

HootSuite 107

HootSuite Brands Price Collaboration 107

Hootsuite

JANUARY 27, 2020

For instance, Facebook has conducted multiple surveys to gather data and opinions straight from users. Next, in May 2019, Facebook began directly asking users questions, via survey, to get more context on what content matters to them. And there’s now a button to click if you want to know why a post is showing up in your feed.

HootSuite 145

HootSuite Facebook How To Groups 145

Convince & Convert

MAY 31, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. They asked B2B companies, “What was your best social media format? The RSS feed is: [link].

B2B 113

B2B LinkedIn Posterous Social Media 113

Webbiquity SMM

MARCH 27, 2017

The number of people using social media continues to grow, usage is increasing, and more networks require attention. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Fortunately, social media management tools are increasing in number and sophistication as well.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Convince & Convert

MARCH 1, 2012

Instead of Jim the author and super cool guy, pretend you’re Jim the Social Media Manager at a software company or a brand. Eric: We’re a B2B software company. The stat of the week for Episode Number Five, I believe we’re on here, is from the recent survey from Pew. But if I was.

Social Media 143

Social Media Hubspot Software Hosting 143

Convince & Convert

FEBRUARY 2, 2012

Eric, I’m sure you saw this news as well, being in the social media software space yourselves. It’s their 12th annual trust and credibility survey. The main tool that we’re using, and my apologies, Eric, but we’re actually using the Awareness Networks social hub. Jay: Absolutely.

Social Media 117

Social Media Committee Team Questions 117

Webbiquity SMM

APRIL 6, 2017

A social sales and marketing CRM tool that “automatically updates itself with relevant prospect and customer information from dozens of data sources,” tracks customer engagement activities across sales and support teams, and integrates with popular social networks and social media management apps.

Social CRM 195

Social CRM Tools Sample Samples 195

Convince & Convert

FEBRUARY 16, 2012

I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. Eric : If only someone would invent marketing software to track it. They did a survey of over 2,600 U.S. They asked quite a few questions about social commerce.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.

B2B 119

B2B Marketing Loyalty Comparison 119

Webbiquity SMM

MAY 2, 2017

Cloud software that helps CMOs and marketing teams create marketing plans and forecast ROI and revenue impact; manage global marketing budgets; and analyze performance and CRM data to optimize decisions about spending and budget allocation. Sample review: “Need software to manage your editorial calendar, check out divvyhq.”

Tools 201

Tools Sample Samples Marketing 201

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Because we’re a white label company and a B2B company, awareness is tough sometimes. The RSS feed is: [link].

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Because we’re a white label company and a B2B company, awareness is tough sometimes. The RSS feed is: [link].

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Going to take a quick opportunity to thank our sponsors for Social Pros as we always do. They surveyed over 1,000 B2B and B2C companies worldwide.

Hashtag 116

Hashtag B2B Social Media Metrics 116

Hootsuite

AUGUST 14, 2023

For example, you might say: “Pretend you’re a Microsoft engineer, and I’m an interviewee for a junior software engineer role. Design two optimized contact forms to collect emails from B2B clients in the automotive manufacturing industry. ChatGPT prompts for social media marketing Social media managers , listen up.

Products 92

Products Real Estate Tourism Fashion 92

Webbiquity SMM

APRIL 9, 2012

With these free analytics platforms, any company could truly compete with the advanced data tools and tactics of even its largest competitors”) the reviews eight free tools including Quantcast for demographics, 4Q for free survey analytics and TubeMogul for video analytics. 48 Free Social Media Monitoring Tools by DreamGrow.

Review 200

Review Tools Social Media Klout 200

agora pulse

FEBRUARY 22, 2020

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Have a tight budget? Or (dare I say it?)

Social Media 175

Social Media UGC Tips CPM 175