Sprout Social

OCTOBER 25, 2022

However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Fast food, retail, sports—those brands can get experimental. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??.

Strategy 125

Strategy Brands Hubspot Survey 125

Sprout Social

MARCH 12, 2020

Effective monitoring can power connections with your audience, uncover trends and lead to stronger brand loyalty. We’ve seen what it’s like when retailers try to cash in on Pride Month or when politicians start to experiment with memes and influencers. . Incorporate your storytelling skills into your approach to reporting and analysis.

Data 95

Data Skills Meme Social Media Management 95

Pixlee

JUNE 28, 2019

By 2021, global retail ecommerce sales will reach $4.5 In fact, 52% of online shoppers proclaim that a quick load time increases their brand loyalty. . Today, both B2B and B2C customers demand personalized content and are willing to pay extra for it. The first factor in customer experience is a positive first impression.

Sites 64

Sites Conversation UGC Review 64

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Oktopost

NOVEMBER 7, 2022

Traditionally thought about in a B2C context, what would omnichannel look like from a B2B perspective? Increase customer satisfaction and loyalty. As reported by HubSpot, 93% of customers tend to purchase again from a company that provides exceptional customer service. 4 Ways To Improve Omnichannel Customer Experience.

B2B 70

B2B Retail Issues Hubspot 70

Buzz Marketing for Technology

FEBRUARY 12, 2014

For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers. Set your responsive breakpoints you seek to track within your analytics solution and run a report for traffic to specific pages by device type.

Apparel 236

Apparel iPad Mobile Loyalty 236

Oktopost

MAY 20, 2019

For retailers, the benefits of CDPs are probably readily apparent. But are CDPs for B2B companies, too? In fact, CDPs have tremendous potential for B2B companies. They report being highly satisfied with the platform’s ease of use, analytics quality, and customer support. The Top 10 CDPs. Segment.

Data 111

Data Platform B2B Marketing 111

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry!

Social Media 211

Social Media Retail Loyalty B2B 211

Webbiquity SMM

JUNE 14, 2011

78% of executives report that they are spending less time with sales reps than ever before. A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • Don’t be boring!

B2B 165

B2B Sentiment SEO Klout 165

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 213

Facebook B2B Privacy MySpace 213

Convince & Convert

FEBRUARY 25, 2010

They have an ongoing “Techie Haiku” contest in which fans can win $50 (one of my favorites: “TPS reports./Didn’t And it gets to something a lot of retailers struggle with — how do I make remarkable content when I'm just reselling someone else's stuff. Didn’t make a coversheet./See See you here Sunday.”) Be remarkable.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

APRIL 8, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

iPad 137

iPad Content iPhone Wireless 137

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 198

Twitter B2B Crowdsourcing Hubspot 198

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Building brand loyalty: rewarding/recognizing customers who come in frequently and encouraging them to continue Foursquare and Gowalla are, in my opinion, focusing too much on this gaming aspect.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. Customers reported using light diffraction glasses used to teach kids about light properties… at WEDDINGS as novelty items.

Social Media 120

Social Media Strategy Mobile Consultant 120