Oktopost

NOVEMBER 6, 2023

We have news for you–social media is no longer a useful tool restricted to marketers. Sales teams across the globe are now cashing in on its success with the advent of social selling. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales.

B2B 84

B2B Team Conversation Education 84

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Oktopost

JUNE 2, 2022

Want to hear more from renowned B2B marketing leaders? She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. Catch all episodes here.

Products 125

Products Twitter Marketing Real Estate 125

Sprout Social

JANUARY 29, 2024

Especially as powerhouse networks become increasingly oversaturated. When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Retailers go all-in on Instagram and TikTok.

Social Media 113

Social Media Strategy Exercises Retail 113

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.

B2B 91

B2B ROI Social Media Hashtag 91

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. However, that’s no excuse to sleep on social listening. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. What are the big-picture benefits of B2B social listening?

B2B 105

B2B How To Sentiment Reddit 105

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging. What is Social Selling? Benefits of Social Selling for B2B.

Tools 144

Tools B2B Price ROI 144

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023.

Brands 130

Brands Facebook Influencer Campaign 130

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Social selling targets prospective customers through personalized interactions. Employee advocacy aims to attract not only potential customers but also partners, stakeholders, and new talent.

B2B 62

B2B Metrics Comparison Education 62

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. Understanding influencer marketing and micro-influencers.

Influencer 75

Influencer Strategy Marketing Survey 75

Ignite Social Media

JULY 10, 2020

A meeting that same day between Mark Zuckerberg and his team, with key civil rights organizations did not go particularly well. However, if you temporarily redirect from Facebook and Instagram to charities that matter to you and your team, your brand could help fund important projects during this time of change. Influencer Marketing.

Brands 176

Brands Facebook LinkedIn Influencer 176

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Examples 62

Examples B2B ROI Analytics 62

Convince & Convert

APRIL 25, 2014

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. ” It’s becoming a skill rather than a job. Stewart Brand.

Communities 134

Communities B2B How To Forums 134

Webbiquity SMM

MARCH 15, 2018

What are you goals from social media marketing? To raise your social influence + become an expert in your niche. Based on your goals and overall social media strategy, there are going to be software options that would be better suited to your needs and help you make the most out of your work (and, of course, save you time).

Social Media 234

Social Media Tools Software Curation 234

agora pulse

DECEMBER 23, 2020

Ultimate Guide to Social Media Marketing | Mike Allton, Amanda Robinson, and Stephanie Liu. This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged.

Tips 133

Tips Authentication LinkedIn Groups 133

Webbiquity SMM

JUNE 20, 2019

Exhortations from the marketing team can only go so far. Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn. When introducing this program to your teams, emphasize the benefits both individuals and the company will see because of it. Social Media Freedom.

LinkedIn 166

LinkedIn Brands How To Training 166

Pam Moore

NOVEMBER 14, 2017

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. It's our most popular service for startups up to Fortune 10 brands in both B2B and B2c markets.

Training 158

Training Marketing Small Business ROI 158

Pam Moore

DECEMBER 21, 2020

When is the last time you thought about WHY you are investing in social media? Why are you and your team executing your digital marketing plans? Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Webbiquity SMM

JANUARY 24, 2019

In addition, a significant portion of social media marketing is engaging with your community. Not only does human interaction deliver better results, it also makes sure that the marketing team is completely in touch with what customers want and expect from your brand. Preparing your business for social media automation.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more! No worries.

Training 167

Training Communities Social Media Real Estate 167

Convince & Convert

APRIL 19, 2017

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. Although they came from different countries and industries, there was one common theme that stood out to me: the decline in organic reach and engagement on social media. Click To Tweet.

B2B 109

B2B Social Media Organization Study 109

Pam Moore

DECEMBER 21, 2020

When is the last time you thought about WHY you are investing in social media? Why are you and your team executing your digital marketing plans? Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

When is the last time you thought about WHY you are investing in social media? Why are you and your team executing your digital marketing plans? Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? Fast, reliable and efficient customer service on social media is quickly becoming standard procedure. Rely on up-to-date experiences with social networks and community platforms.

Reddit 105

Reddit Hubspot API Reputation 105

Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection.

LinkedIn 78

LinkedIn Tips Brands Training 78

Webbiquity SMM

MAY 21, 2015

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research.

Social Media 100

Social Media Marketing B2B List 100

Hootsuite

JANUARY 4, 2023

Social media advertising. Using paid tools on the social networks to get your content in front of a larger audience. This may include working with influencers or external content creators. The benefits of social media marketing. Source: Hootsuite 2023 Social Trends Report. Users spend an average of 22.9

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Convince & Convert

MAY 27, 2014

They are owned by a B2B parent company and debuted their consumer site in early 2014. He has a huge and loyal social network. Not only that, but, Jason Derulo’s girlfriend is America Idol winner Jordin Sparks who also has a clean image and huge social network as well.

Case Study 145

Case Study Study Influencer Project 145

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

Organization 104

Organization LinkedIn Strategy Social Media 104

Pam Moore

DECEMBER 2, 2020

It's not about what the different silo'd social networks or shiny technology can do for you. Then they hire an agency or consultant who sells them the promise of overnight digital fame and influence. Often times the CEO and other senior executive leaders put massive pressure on marketing teams for fast results.

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

It's not about what the different silo'd social networks or shiny technology can do for you. Then they hire an agency or consultant who sells them the promise of overnight digital fame and influence. Often times the CEO and other senior executive leaders put massive pressure on marketing teams for fast results.

Social Media 78

Social Media Marketing Small Business Training 78

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 101

Software Marketing Analytics B2B 101

Hootsuite

JULY 4, 2022

Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them.

Questions 104

Questions Banking Insurance HootSuite 104

Pam Moore

FEBRUARY 24, 2018

WHY should your audience care that you are on Facebook or any other social network? Are they people who want to engage with your brand on Facebook or any other social network? He liked the photos with our family, team and communities we serve. Influencer marketing. Who is your target audience? Video content.

Feed 167

Feed Feedly Metrics News 167

Kikolani

AUGUST 24, 2012

Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Social Media / Social Networking. Social Media / Social Networking. Business / Career.

Mashup 117

Mashup Resources How To Remix 117

Pam Moore

DECEMBER 5, 2017

Often times we are “that agency” brought in to help get the house in order, conduct an audit, build a strategic plan for implementation, help set priorities, implement a new program such as influencer marketing or simply to add some more positive turbo to your already successful program. Need us to help train your team?

Social Media 160

Social Media How To Social Media Management Training 160