Sprout Social

OCTOBER 10, 2023

Sponsored posts are disclosed by a hashtag like #ad or #brandpartner, or a paid promotion label that appears on-screen to let followers know the creator is being paid for the content. Topicals, a skincare line, hosted a trip in Bermuda to celebrate their brand’s third birthday.

Examples 128

Examples Influencer Campaign Marketing 128

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads.

Discount 128

Discount Marketing How To B2B 128

Keyhole.co

MAY 9, 2023

In this post, we’ll explore six compelling Instagram contest ideas to help you host giveaways like a pro. Hosting an Instagram giveaway can help brands – Multiply followers and engagement: Incentivize the audience to engage with your content. This makes hashtags an influential resource to turbocharge a brand’s marketing efforts.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Direct Marketing Observations

MAY 7, 2010

1) Hashtagsocialmedia -#socialmedia Of course I’m partial to the one I co-founded with Jason Breed Advancing the Business of Social Media every Tues noon EST. New topics & new industry thought leaders and A-listers host the tweetchats. 3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 255

Social Media B2B Marketing SEO 255

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Step 8: Host a LinkedIn Live to engage with your followers. Use hashtags Hashtags are a great way to get your content seen by more people. Make sure you use relevant hashtags in your posts to reach a wider audience.

LinkedIn 52

LinkedIn CPC CPM Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Step 8: Host a LinkedIn Live to engage with your followers. Use hashtags Hashtags are a great way to get your content seen by more people. Make sure you use relevant hashtags in your posts to reach a wider audience.

LinkedIn 52

LinkedIn CPC CPM Hashtag 52

Likeable

APRIL 30, 2019

Whether your brand is a participating sponsor at a major conference or hosting an event of its own, there’s no question that live events are a major investment for marketers. While not all events are created equal (B2B vs. DTC, big vs. small), there are a few best practices that can help any brand achieve live event success on social.

Eventful 81

Eventful Geotagging Tips Energy 81

Unmetric

JUNE 11, 2019

There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. Here’s yet another comprehensive tool for B2B enterprises to manage their social accounts.

Analytics 125

Analytics Social Media Tools Curation 125

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Research past events if the event organizer has hosted the same or similar events in the past. What social networks are they using to communicate with other attendees, sponsors and event hosts? What hashtags are the attendees, sponsors and event organizers using?

Eventful 90

Eventful Tips Training Authentication 90

Hootsuite

JANUARY 4, 2023

That might mean a Facebook Group or a hashtag like #DIYTok. It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever. We explain all the details in our post on LInkedIn marketing for both B2B and B2C brands. Create community and brand loyalty. The #AskGaryVee Podcast.

Social Media 81

Social Media HootSuite Marketing Social Networking 81

Sprout Social

SEPTEMBER 30, 2022

Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We Arias says the B2B brand uses Instagram and TikTok to create a window into the company and those who are behind Chili Piper. . “We Instagram and TikTok.

Tips 134

Tips Authentication LinkedIn Groups 134

Oktopost

SEPTEMBER 14, 2021

In B2B sales, where research and deliberation are always a big part of the purchasing journey, content marketing will remain the dominant marketing growth strategy for the foreseeable future. The trouble with “content” is that it’s defined broadly enough to encompass pretty much anything you can host on a web server.

B2B 133

B2B Content How To Statistics 133

Convince & Convert

MARCH 8, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

Company 119

Company Instagram B2B Survey 119

Kikolani

JULY 19, 2016

In fact, when B2B marketers were asked about the channels they prefer to use, trade shows ranked number one in terms of the “quantity” and “quality” of leads generated. When the Content Marketing Institute surveyed a group of B2B marketers, they found that 81 percent use live events (e.g. Host Games.

Eventful 60

Eventful Wikimedia Survey B2B 60

Kikolani

JULY 19, 2016

In fact, when B2B marketers were asked about the channels they prefer to use, trade shows ranked number one in terms of the “quantity” and “quality” of leads generated. When the Content Marketing Institute surveyed a group of B2B marketers, they found that 81 percent use live events (e.g. Host Games.

Eventful 60

Eventful Wikimedia Survey B2B 60

Buffer Social

DECEMBER 10, 2018

It’s common across B2B and B2C! Or host a contest on social media. Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast. We think that video is one of the best way to solve that challenge. A warm welcome to the show – Let’s kick it off.

Products 110

Products Video Brands Content 110

Sprout Social

MARCH 2, 2023

And that’s why live streaming is becoming more common in B2B marketing. From webinars to interviews and beyond, Live is a prime way to educate your B2B audience. We get it, many B2B marketers are totally new to the streaming world and what it entails. Which you choose really depends on the types of streams you host.

LinkedIn 113

LinkedIn How To B2B Hosting 113

Hootsuite

SEPTEMBER 2, 2021

Here are some thought starters for using audio social media platforms: Host industry panels. Host interactive sessions (such as AMAs) with your audience. While Microsoft didn’t create the /r/XboxOne subreddit, once they saw how popular it was, they started engaging with Redditors by hosting AMA sessions with game developers.

Types 145

Types Social Media Statistics HootSuite 145

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. It’s also important to use hashtags correctly.

B2B 100

B2B Social Media Strategy Marketing 100

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

agora pulse

MARCH 1, 2021

LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes. check out this offer, and add hashtags that are related to your product or brand. Speaking of hashtags… Do create trending hashtags. By getting your hashtags right. Do host a Tweet chat.

How To 174

How To Hashtag LinkedIn Newsletter 174

Social Media Strategies Summit

AUGUST 11, 2022

It hosts one flagship event per quarter, with half of the attendees drawn from senior clients and the other half from agencies. As a supply chain software provider, Kinaxis is very much in the B2B world, and it’s opted to create a closed brand communit y — one that’s only open to Kinaxis customers and partners. Why We Love It.

Examples 230

Examples Communities Brands Forums 230

Hootsuite

JANUARY 18, 2022

All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. Continue completing your page with a custom button, a content post and relevant hashtags. Experiment with hashtags: Add up to three hashtags onto your page to get yourself into those tag feeds.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Hootsuite

JULY 8, 2020

B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? Monitoring relevant keywords and hashtags reveals what people are saying about you and your competitors online, even when you’re not tagged. Then scroll down to see which are the top sites, hashtags, and authors for your search.

Template 145

Template Templates Social Media How To 145

Webbiquity SMM

NOVEMBER 16, 2018

Use relevant hashtags : Social media posts with at least one hashtag have 12.6% Hashtags help people to locate your content. Just be careful not to go overboard and over-use them; three hashtags is generally plenty for any post. hashtags = increased engagement. hashtags = gaining potential clients.

Engagement 154

Engagement Social Media Survey Hashtag 154

Hootsuite

JULY 17, 2019

According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2B Services: 20.5%. Content hosting. Your website, microsites, and landing pages will need to be hosted. B2C Product: 20.9%.

Social Media 111

Social Media HootSuite Social Media Management B2B 111

Keyhole.co

APRIL 24, 2023

On the contrary, B2B businesses would better invest in LinkedIn lead generation to target professionals in their niche with business-related content. Here’s how Expedia used its Twitter account to host a contest and get it in front of more people. Another factor to consider is the features and guidelines that each platform has.

Social Media 52

Social Media How To Campaign ROI 52

Webbiquity SMM

JANUARY 9, 2012

Curating the curator here, as Gabrielle Conde links to and summarizes 100 educational posts about Twitter, covering the gamut from setting up a Twitter account to using hashtags to marketing and prospecting strategies, from authors like Marian Schembari , Michael Brenner and the ebullient Diana Adams. Twitter for B2B Marketing.

Tools 205

Tools Twitter Tips B2B 205

Webbiquity SMM

FEBRUARY 11, 2013

’ This can be very handy when trying to discover new content or follow a trending topic”) and how brands are likely to respond to this through targeted use of hashtags and keywords. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. ” Hashtag Discovery Tools by LunaMetrics.

Tools 194

Tools Twitter Tips HootSuite 194

Social Media Strategies Summit

DECEMBER 7, 2018

Host a big giveaway. This is often a discount for e-commerce (10, 15 or even 20% off their first purchase) and gated content for B2B. BONUS TIP : Create a branded hashtag to engage your customers, tell them how to share their content, and make it easy for you to find. Include an easy, frictionless link to your email sign-up.

Social Media 106

Social Media UGC Marketing Discount 106

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JULY 25, 2019

If you are famous, or at least have had some out-of-the-ordinary professional or life experiences, consider hosting an “Ask Me Anything” (AMA) thread on Reddit. You can embellish your post with text, stickers, active hashtags, and GIFs. “Ask Me Anything” Subreddit. They disappear after 24 hours.

Reddit 112

Reddit Instagram Questions Video 112

Later

FEBRUARY 17, 2019

You’ll learn from real social media product launch examples in both the B2B and B2C space, and I’ll be sharing all of the product marketing secrets that have worked for us here at Later. Another popular way to get influencers to post about your new product launch on social media is to host an event. Grab a comfy seat, and let’s go!

Examples 85

Examples Products Social Media Instagram 85

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. What’s Up, Blog?

Tips 180

Tips Sysomos SEO WordPress 180

Buffer Social

AUGUST 23, 2023

Facebook supports a host of content formats, so you’ll have everything from video to photo- to text-based posts to play with. What performs well on LinkedIn B2B (business-to-business) brands and career-related industries are finding success on the Microsoft-owned channel.

Small Business 77

Small Business Activities Platform Social Media 77

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. B2B marketers started to realize they needed to produce content people actually wanted to read.

B2B 333

B2B Influencer Social Media BuzzStream 333