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Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Most B2B marketers are still using a social media playbook developed by B2C companies.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

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The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. On Twitter, search for hashtags relevant to your industry, or peruse Twitter directories like Twellow and WeFollow.

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Top B2B Instagram Feeds You Should Follow Today

Visually SM

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. The post Top B2B Instagram Feeds You Should Follow Today appeared first on Visually Blog.

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10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Eleven Different Ways to Integrate B2B Social Media.

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution.

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47 Social Media Statistics to Bookmark for 2017

Sprout Social

Instagram posts using at least one hashtag receive 12.6% 94% B2B organizations rely on LinkedIn for content marketing and distribution. Facebook Instagram LinkedIn Twitter Demographics Facebook mobile Facebook News Feed Hashtags Pinterest Pins Tweets Twitter engagement

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company.

6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity SMM

All of this means that there is a lot of potential for B2B and B2C interaction. Use Relevant Hashtags. On Instagram, hashtags act as keywords which help users find the content and brands they are looking for. Which hashtags have created the most active communities?

Top Ten Reasons You Know You’re a Social Media Expert [Humor]

PWB Marketing Blog

Bonus points if you’ve made up a hashtag and used it #sarcastically. B2B Social Media Facebook Media TwitterHow do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. There’s not a test to take that’ll tell you how good you are. There’s a low barrier to entry. Create a free account and voila!, you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made).

Talking #measurePR with Sandra Fathi

Waxing UnLyrical

We’ll be convening on Twitter from 12-1 pm ET, using the #measurePR hashtag; I hope to see you there! Events MeasurePR Shonali Burke #raganmeasure affect pr b2b pr measurement mark ragan sandra fathi

The 17 Best Social Media Management Tools

Webbiquity SMM

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25.

Hashtags for Listening, Collecting, Broadcasting and Conversations


Mike Sansone asked me if there was a hashtag for Social Media Informer. But I hadn’t really considered a hashtag. I did some background research on the use of hashtags. Of course I cheated and used pages from Social Media Informer such as hashtag , hashtag marketing , and B2B hashtag and the B2B Marketing Zone hashtag page. For example, this post might have #hashtag #socialmedia when it is sent out by @socialmediainf.

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Embrace Mistakes to Become a Better Social Media Pro

Convince & Convert

Tweetable Moments We have a policy of no hashtag left behind, so we’re always going through and engaging with the fans. What does “no hashtag left behind” mean? Another month, another incredible round of guests on the Social Pros Podcast.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises.

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23 Outstanding Social Media Marketing Guides

Webbiquity SMM

She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies. ” B2B Social Media Marketing Guides. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog.

How to Use Social Media for Event Marketing [Infographic]

Webbiquity SMM

As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve been around for a while (the first trade conferences were in the 1700s).

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). B2B Marketing Insider ).

Why Marketers Need to Give Themselves Permission to Let It Go

Convince & Convert

” Whether through hashtags, Twitter lists, or leveraging Google+, Brian listens to understand “not only what the community is talking about, but also what their pain points are” to better align the story he is trying to tell.

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Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

Seven Ways to Revive a Neglected B2B Blog by MLT Creative. Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B. Seven Ways to Revive a Neglected B2B Blog by MLT Creative.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. 58% of consumers follow brands on social media.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). SEO has the biggest impact on lead generation for B2B companies. B2B Lead Blog ). 6 B2B Marketing Facts and Stats.

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21 Fantastic Facebook Marketing Guides

Webbiquity SMM

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Many (most?)

31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity SMM

Know your market (B2B). Image credit: B2B PR Sense Blog. B2B PR Sense Blog ). For example, it does not use videos or hashtags and it does not appear to have responded to any of the posts left by users.”

Ultimate Guide to Social Media Marketing

Sprout Social

You need to be up to date on what’s happening in Twitter world such as trending topics and popular hashtags. Resource How to Find the Best Places to Guest Blog Use Hashtags Hashtags make it easier for people to discover your Tweets when searching for specific topics or keywords.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Tracy Gold suggests eight tactics for increasing your Twitter following the right way—gradually building a relevant group of followers by using best practices such as hashtags, retweets and replies, as well as creating and adding followers to lists. Twitter for B2B Marketing.

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Using Twitter for Effective Media Relations

Spin Sucks

In the UK, #journorequest is a popular hashtag used by reporters to find interviewees, commenters, competition prizes, photo shoot locations, PR pros for particular companies, stats, and more. Punch is based in the UK and delivers integrated services for local and global, B2B and B2C clients.

How to Use Social Media for Marketing Research


For example, B2B businesses might consider LinkedIn or Twitter as these platforms offer access to a wide range of other businesses and professionals. An example of this is Twitter's hashtag searches. It allows for hashtag tracking, user searches and real-time notifications. Hashtracking: As a premium service, Hashtracking provides comprehensive analytics and trends on up to 40 Twitter hashtags for a flat monthly fee.

Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. “Traditional&# media is struggling. Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing.

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges.

Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards

Webbiquity SMM

The posts were a huge hit on Twitter, with the #Nifty50 hashtag reaching nearly 70,000 people through more than 140,000 tweets and retweets, according to TweetReach.

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What is no longer working in social media: 2014 edition


Instead of trying to manage my full incoming Twitter stream, I look at my Twitter lists, hashtags, and people who I’ve set to mobile notifications first. This post by Tinu Abayomi-Paul originally appeared on AGBeat and is reprinted here by permission. ———-.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity SMM

’ This can be very handy when trying to discover new content or follow a trending topic”) and how brands are likely to respond to this through targeted use of hashtags and keywords. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog.

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Five Ways Social is Shaping your B2B Customers by LinkedIn Today.

The Five Best Pinterest and Instagram Marketing Tools

Webbiquity SMM

On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images.

How a Solid Social Database Can Help You Close Sales

Convince & Convert

With another year upon us, B2B marketers are still struggling to reach the right buyers. Every B2B company—startups as well as large enterprises—should now be using social media in the sales cycle.

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Why Social Media Is Important for Content Marketing

agora pulse

Track Facebook brand mentions, tweets and hashtags in one easy place with Agorapulse – learn more here. For example, with my larger brands I share B2B corporate news to LinkedIn, B2C competitions news and events to Facebook, and curated industry updates to Twitter.

Content Marketing Isn’t Always About Content Creation


In essence, as long as the program structure guides participants (as opposed to runaway hashtag efforts , content participation efforts can have a dramatic and positive impact on exciting professional content creation programs. Using YouTube for B2B.

Why You Need a Business Strategy, Not a Social Strategy

Convince & Convert

Twitter points to brands like KPMG to show how hashtags, events, and promoted Tweets can drive traffic and awareness. If you’re a B2B brand , you’re likely going to be spending a lot of time on LinkedIn.

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

Even fewer B2B companies are on Snapchat. To see how a brand (and a B2B one, no less) can fully optimize this platform, follow DocuSign (@docusigninc). To enter, people posted their favorite shots of the country to Instagram with the hashtag #LoveSwitzerlandContest.

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