Instagram Hides Likes, What This Means for B2B

Oktopost

The same holds true for B2B organizations, who use Instagram to effectively display the more human, cultural, and light-hearted side of their company. . Instead of fearing the potential hidden like update, there are ways B2B businesses can instead use it to their advantage.

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3 Differences Between B2C and B2B Social Media Marketing

Oktopost

Even to this day B2B companies are still skeptical of the benefits of social media for their business. On the other hand, B2C companies were the “early adopters” of social media marketing – this dichotomy perfectly demonstrates the strong differences between B2B and B2C marketing.

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Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Most B2B marketers are still using a social media playbook developed by B2C companies.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

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Top B2B Instagram Feeds You Should Follow Today

Visually SM

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. The post Top B2B Instagram Feeds You Should Follow Today appeared first on Visually Blog.

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The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. On Twitter, search for hashtags relevant to your industry, or peruse Twitter directories like Twellow and WeFollow.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. “Traditional&# media is struggling. Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing.

How to build a better business with B2B social listening

Sprout Social

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. With the help of B2B social listening, those answers are just a few clicks away. What are the big-picture benefits of B2B social listening? How to come up with a B2B social listening strategy.

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7 B2B Brands Using Instagram the Way You’re Supposed To

Convince & Convert

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way.

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

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6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity SMM

All of this means that there is a lot of potential for B2B and B2C interaction. Use Relevant Hashtags. On Instagram, hashtags act as keywords which help users find the content and brands they are looking for. Which hashtags have created the most active communities?

Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event. Remember to include your event hashtag on any giveaway post alongside other relevant hashtags to further increase exposure.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution.

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

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Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity SMM

In order to maximise this kind of engagement and keep conversation in one easily accessible place, it’s essential to make good use of hashtags. Generally speaking, most trade shows will have their own hashtag, which can be used by exhibiting companies. Guest post by Reno Macri.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. (

Winning Instagram Strategies for Small Business

Later

And the easiest way to do this on Instagram is with Instagram hashtags. Finding Your Target Audience on Instagram With Hashtags. But if you can find and use the right Instagram hashtags , you’ll be placing your content and products in front of the right people.

Talking #measurePR with Sandra Fathi

Waxing UnLyrical

We’ll be convening on Twitter from 12-1 pm ET, using the #measurePR hashtag; I hope to see you there! Events MeasurePR Shonali Burke #raganmeasure affect pr b2b pr measurement mark ragan sandra fathi

Embrace Mistakes to Become a Better Social Media Pro

Convince & Convert

Tweetable Moments We have a policy of no hashtag left behind, so we’re always going through and engaging with the fans. What does “no hashtag left behind” mean? Another month, another incredible round of guests on the Social Pros Podcast.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises.

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Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

Seven Ways to Revive a Neglected B2B Blog by MLT Creative. Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B. Seven Ways to Revive a Neglected B2B Blog by MLT Creative.

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47 Social Media Statistics to Bookmark for 2017

Sprout Social

Instagram posts using at least one hashtag receive 12.6% 94% B2B organizations rely on LinkedIn for content marketing and distribution. Facebook Instagram LinkedIn Twitter Demographics Facebook mobile Facebook News Feed Hashtags Pinterest Pins Tweets Twitter engagement

Why Marketers Need to Give Themselves Permission to Let It Go

Convince & Convert

” Whether through hashtags, Twitter lists, or leveraging Google+, Brian listens to understand “not only what the community is talking about, but also what their pain points are” to better align the story he is trying to tell.

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

In the B2B world, Twitter and LinkedIn reign as the most effective social media channels. B2B marketers rely on Twitter to be a leading source of traffic to blog posts, events, case studies, and asset download pages, as well as a vital channel for influencer marketing.

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Welcome to Blogging for Business Week!

Webbiquity SMM

As reported here previously, content marketing is nearly ubiquitous, with 93% of b2b marketers using content while 88% of business buyers say online content plays a major to moderate role in vendor selection. B2B companies that blog generate 67% more leads than those without blogs.

11 of the Best Influencer Marketing Tools

Hootsuite

TrendSpottr for Instagram app : Find trending topics, hashtags, and powerful Instagram influencers to partner with. You can monitor for locations and hashtags, or combine search terms for advanced listening. Resources Social B2B marketingFinding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following.

The Next Generation of Social Publishing with Oktopost

Oktopost

Planning, writing, and publishing content is a considerable part of a social media manager’s work in a B2B company. We also introduced hashtags autocompletion.

6 Tips for Building a Successful LinkedIn Company Page

Oktopost

LinkedIn is where businesses are at, which makes it a fantastic place to find B2B leads and make connections with possible future clients. B2B – Step into my Office. LinkedIn may be where the B2B leads can be found.

The Guide To Social Media Marketing Automation

Webbiquity SMM

For instance, Instagram users make use of hashtags to follow content related to specific topics, and hashtags like #instagood and #photooftheday are known to deliver lots of “likes” for the posts. Twitter, on the other hand, uses hashtags to measure trending topics.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies. ” B2B Social Media Marketing Guides. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog.

How to Use Social Media for Event Marketing [Infographic]

Webbiquity SMM

As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve been around for a while (the first trade conferences were in the 1700s).

7 Twitter Analytics Metrics You Should Check Right Now

Hootsuite

hashtag clicks. Productivity Social Strategy B2B marketing social media metrics Twitter analyticsAnalytics. The word even sounds scary. Something about that ‘y’ in the middle.

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Don’t create custom hashtags. Guest Post by Monika Jansen.

The Seven Best Ways to Increase Social Media Engagement for Your Business

Webbiquity SMM

Use relevant hashtags : Social media posts with at least one hashtag have 12.6% Hashtags help people to locate your content. Just be careful not to go overboard and over-use them; three hashtags is generally plenty for any post. hashtags = increased engagement.

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag.

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11 of the Best Influencer Marketing Tools

Hootsuite

TrendSpottr for Instagram app : Find trending topics, hashtags, and powerful Instagram influencers to partner with. You can monitor for locations and hashtags, or combine search terms for advanced listening. Resources Social B2B marketingFinding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following.

How the LinkedIn Algorithm Works And How to Make it Work for You

Hootsuite

For this reason, the LinkedIn algorithm measures a post’s affinity to someone’s interests based on the groups they’re in, and the hashtags, people, and pages they follow. Tag relevant companies and members, use keywords strategically, and include relevant hashtags.

7 Twitter Analytics Metrics You Should Check Right Now

Hootsuite

hashtag clicks. Productivity Social Strategy B2B marketing social media metrics Twitter analyticsAnalytics. The word even sounds scary. Something about that ‘y’ in the middle.

Three Simple Ways to Interact With Your Online Readers

Webbiquity SMM

You can embellish your post with text, stickers, active hashtags, and GIFs. The post Three Simple Ways to Interact With Your Online Readers appeared first on B2B Marketing Blog | Webbiquity. Guest post by Joey Feldman.

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