Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Social Studio integrated and allowed publishing, engaging, and metrics across several social media platforms: Facebook. But B2B companies need to go deeper.

B2B 133

B2B Social Media Management Metrics Social Media 133

Sprout Social

JANUARY 9, 2024

They want a personalized interaction that’s authentic and engaged. For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. Let’s dig deeper.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JANUARY 3, 2022

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) With the right tool, you can easily determine the attributes of your most engaged followers. by product line, sentiment, question type, etc.).

Data 140

Data Social Media Sentiment Team 140

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor. Posting social messages that encourage engagement.

Company 126

Company B2B Loyalty Survey 126

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. And Facebook is expecting to see a loss from advertising in the coming months. In fact, the cost per impression on Facebook has decreased by 50% compared with before the pandemic. The Brands Using Paid Social Have Changed.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Oktopost

FEBRUARY 21, 2022

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Having en employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. The State of B2B Social Media Marketing Report ). 30% of brand engagement comes from employees.

Statistics 77

Statistics B2B LinkedIn Social Networking 77

agora pulse

NOVEMBER 10, 2020

Checking engagement on a social media analytics tool. Agorapulse is a social media management tool that offers scheduling, engagement, monitoring, and reporting. With Brand24 analytics, you can monitor audience sentiment, improve customer service, and asses the impact of your marketing campaigns. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Employee engagement is the number one concern of CEOs today, so social media is playing an increasing role in HR. They are expert implementers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 94

Reputation Sentiment Analysis Notification 94

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!” Define your audience .

B2B 138

B2B Marketing Construction Committee 138

Keyhole.co

FEBRUARY 29, 2024

While engagement metrics remain important, prioritize key performance indicators (KPIs) directly tied to your objectives. Engagement rate: Monitor comments, shares, replies, and message responses. Brand awareness: Track mentions, sentiment analysis , and reach. For instance: What content do they engage with?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. It’s safe to say we know a thing or two about centralizing community management through a B2B social media management platform – and how!

Publishing 87

Publishing Social Media Film B2B 87

Keyhole.co

FEBRUARY 23, 2024

While engagement metrics remain important, prioritize key performance indicators (KPIs) directly tied to your objectives. Engagement rate: Monitor comments, shares, replies, and message responses. Brand awareness: Track mentions, sentiment analysis , and reach. For instance: What content do they engage with?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. And from there analyzed and tracked the changes in volume and sentiment for each topic by quarter.

Social Media 230

Social Media SM2 Energy Microblogging 230

Oktopost

DECEMBER 5, 2022

There’s a correlation between the number of Facebook shares of a piece of content and the backlinks it receives organically. Since Google’s algorithm views social media sites as authoritative, simply being talked about or mentioned on Facebook and Twitter may signal that your site has some authority. ↑

SEO 115

SEO Social Media Reputation Real Estate 115

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Both co-marketing and co-branding campaigns bring engagement from the jump. That is the power of brand awareness. Fans beget more fans.

Strategy 128

Strategy Brands Hubspot Survey 128

Keyhole.co

MARCH 24, 2023

Act as social proofs When a brand or individual is mentioned positively on social media, it can serve as social proof for others considering engaging with or purchasing from that brand or individual. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback.

How To 52

How To Sentiment Reputation Hashtag 52

Sprout Social

NOVEMBER 2, 2023

This helps determine the ROI of customer-centric engagement and service. Customer journey maps reveal critical touchpoints, like social media interactions, for timely and meaningful engagement. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps.

Examples 101

Examples Template Templates How To 101

Webbiquity SMM

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Sentiment: Are the comments, posts etc.

SM2 187

SM2 Alterian Vocus Social Media 187

Sprout Social

MARCH 27, 2017

One of the biggest benefits of Twitter, Facebook and Instagram is ease of communication. While the process is more convenient than it was five years ago, using social media for citizen engagement is still a fairly new process. Citizen Engagement. One of the worst things you can do when people are trying to engage is ignore them.

Engagement 40

Engagement Social Media Meme Sentiment 40

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

JUNE 22, 2021

Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands. 78% of consumers follow brands on Facebook. Why you should be on Facebook. Key Stats: Over 2.8 billion global active users.

Platform 115

Platform Social Media Tumblr Reddit 115

Hootsuite

SEPTEMBER 14, 2020

Note that in order to use Instagram Insights, you’ll need to switch to a business profile on Instagram , which involves tying your Instagram profile to a Facebook business page. You’ll get all the standard metrics: engagement rates, follower stats, Stories data, et cetera. Engagement rate. Post engagement rate.

Metrics 145

Metrics Analytics Instagram Tools 145

Unmetric

JUNE 11, 2019

This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting. You can dissect which type of your posts on social garner more engagement and at what time. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand.

Analytics 125

Analytics Tools Social Media Curation 125

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work?

Sentiment 109

Sentiment Analysis Social Media How To 109

Sprout Social

FEBRUARY 5, 2020

That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Is sentiment trending up or down? Content that highlights new products and services is one post type that receives the most engagement via social, according to Sprout Social Index, Edition XIV.

Tools 90

Tools Sentiment How To Team 90

Keyhole.co

MARCH 23, 2023

It is advised that one’s post should not be less than 100 characters as tweets of this length or shorter have a 17% greater chance of engagement than longer ones. While there is no one way fits all approach for all Twitter accounts, the general rule is getting engagement which can then be converted to whatever the account owner needs.

Twitter 52

Twitter Education Analytics Hashtag 52

Sprout Social

JUNE 28, 2023

Identifying these segments means you can create more personalized content and messaging at every touchpoint of the customer journey to warm up leads, re-engage with customers and more. Like whether someone has purchased from you, how engaged they are with your emails or past interactions with your customer care agents.

Team 107

Team Hubspot Marketing SMS 107

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. That’s a content distribution opportunity that B2B marketers should not overlook. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Why Employee Advocacy Matters for B2B. Building Trust.

B2B 147

B2B Survey ROI Metrics 147

Keyhole.co

FEBRUARY 4, 2023

You will know what kind of content fetches you more engagement and reach. Moreover, employee advocacy is another LinkedIn-specific component that you must monitor for employee-specific engagement and building progressive work culture. The LinkedIn engagement rate is the top metric you should track for your content-related insights.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

You will know what kind of content fetches you more engagement and reach. Moreover, employee advocacy is another LinkedIn-specific component that you must monitor for employee-specific engagement and building progressive work culture. The engagement rate is the top metric you should track for your content-related insights.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Webbiquity SMM

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A feature-rich, realtime social media monitoring and engagement tool.

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

MARCH 24, 2020

This means not only measuring hard numbers associated with your brand and business but also feelings and customer sentiment (think: feelings and emotions associated with your marketing). What engages your community? Start with the following: Which platforms are you struggling with in terms of engagement or growth? What happened?

Analysis 87

Analysis Social Media ROI How To 87