Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Ignite Social Media

NOVEMBER 16, 2020

increase in social media. Additional research shows that right behind digital advertising is social media marketing with an 11% budget allocation for 2021. Of course, if you’re looking at which areas to increase, also consider which areas you may need to cut costs. Five Social Media Trends to Consider for 2021.

Social Media 209

Social Media Tips Organization Strategy 209

Mindjumpers

AUGUST 11, 2010

But of course it must also be possible to spread these stories. In the area of e-mail marketing there are naturally all so-called SWYN tools: send-to-a-friend modules, social sharing tools etc. If you measure the social interaction with your e-mails properly, you will be able to identify influencers easily.

Marketing 171

Marketing Module Forums Social Networking 171

Convince & Convert

MAY 23, 2017

The four most popular messaging apps already have more monthly active users than the four major social networks. They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel. And he was right, of course. Image via GetApp.

Brands 132

Brands Analytics Data Metrics 132

Pam Moore

FEBRUARY 24, 2018

Be careful who you listen to as many of the same people who are wanting to implant your brain with emotions of fear, are the same people who have a top business objective to sell you tickets to events, courses and magic carpet rides to your one stop solution to all of your Facebook problems. Who is your target audience?

Feed 167

Feed Feedly Metrics News 167

Sprout Social

NOVEMBER 26, 2018

LinkedIn is a network laser-focused on business trends and networking. Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. Looking to educate your audience in the B2B space? Looking to get in touch with an influencer, marketing manager or CEO?

Social Media 104

Social Media Marketing URL Hashtag 104

agora pulse

OCTOBER 1, 2019

Now, if you’re a savvy marketer, you’ll also plan to maximize all your social networks to increase their turnover. Avoid These Social Media Mistakes. These, of course, take center stage the second we’ve packed up the pumpkin pie from Thanksgiving. Forgetting all the “minor” events.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

Now, if you’re a savvy marketer, you’ll also plan to maximize all your social networks to increase their turnover. Avoid These Social Media Mistakes. These, of course, take center stage the second we’ve packed up the pumpkin pie from Thanksgiving. Forgetting all the “minor” events.

Social Media 135

Social Media Small Business How To Campaign 135

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. &# Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? This chart shows usage of five major social outposts by organization type.

Social Media 149

Social Media B2B Strategy Consultant 149

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Linkedin lead generation requires commitment to answering and asking questions on Groups/Answers, taking advantage of the deep searches, and connecting directly with those around you in your network.

Social Media 278

Social Media Strategy Yahoo Communities 278

Writtent Blog

MAY 20, 2014

Social Media Reigns King. Social media marketing is the most popular content promotion tactic by a mile. 87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. newsletters, blogs, white papers, etc.), Image source.

Trends 95

Trends Content Marketing Curation 95

Hootsuite

DECEMBER 1, 2022

But on LinkedIn, business networking is the name of the game. LinkedIn is well known as the social network of choice for B2B marketers. All you need is a solid strategy based on well-planned LinkedIn goals that fit into your larger social marketing plan. LinkedIn is more about social selling than social commerce.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Convince & Convert

SEPTEMBER 7, 2010

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 11, 2015

We’ll dive into the many benefits of executive involvement in social media, then give you seven Tweet Templates to give your executives a road map if social networks are uncharted territory for them. In a B2B situation, this becomes even more important. Get our Definitive email newsletter. (highlight to tweet).

Loyalty 60

Loyalty Twitter Brands Sample 60

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Of course, they also take reach and resonance into account. Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com. Jay’s Little Known Social Media Secret : My best little known Social Media secret is LinkedIn Answers. I’m always using my social networks to crowdsource.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? And of course product improvement ideas are important.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. This is in stark contrast to the top-down approach of almost all Enterprise 1.0 IT projects. In short, collaboration and adoption need to go up and down, not just side to side.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. JaneNation will package its findings through newsletters, seminars, and other research programs, and also connects brands with female consumers (for a fee, natch). Is this the future of agencies?

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

AUGUST 19, 2010

This of course creates a mini viral effect, as trip participants invite their friends, family, and desk-bound colleagues to check out their tales of whitewater adventure, dining al fresco, and sparkling waterfalls. And once the system was set up and the business rules determined, the company spends almost no time managing the program.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Of course, then, today is my birthday, but it’s a big one. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. 74 B2B Link Building Queries for B2B SQO Link Prospecting (Ontolo): B2B websites need link profiles too.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

FEBRUARY 5, 2010

Of course, it's purely subjective. KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best. To me, Option 3 is a little too orange (and I like orange). link] Jan Schwartz I like the image in option 2 and the banner colors, but a little lighter, in option 3.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

FEBRUARY 24, 2010

You of course want to be responsive to your customers in social media, but disproportionately so? Are you creating a chasm, whereby you treat your social media customers better than your non-social media customers ? If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. If a piece of content is successful on your blog (measured by visits as determined by Google Analytics, perhaps), add it to the next rung – your email newsletter.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. What’s the Point?

Metrics 132

Metrics Strategy How To Tourism 132

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

If you answered yes to any of these questions, you may need a refresher course on social media etiquette — and perhaps real-life etiquette also. Here are some egregious sins that you must not perform on social media sites. Randomly approach a friend you barely talk to and simply ask for favors — repeatedly?

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Oktopost

OCTOBER 23, 2023

If you’re one of the 94% of B2B marketers who rank Account-Based Marketing (ABM) as one of your most important marketing efforts, creating a lead-scoring model that accounts for multiple inbound and outbound touchpoints is particularly critical. Encourage your employees to share and promote your content on their personal social networks.

How To 62

How To Team Campaign System 62

Buffer Social

OCTOBER 10, 2023

I am a professional writer, took LinkedIn personal branding courses, and joined their official creators’ program – and yet, I struggled to consistently post my entrepreneurial journey of building Merrative. LinkedIn offers novice creator-friendly content formats like posts, newsletters, and live sessions.

System 115

System LinkedIn Content Industry 115

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Webbiquity SMM

MARCH 26, 2012

The New Breed of B2B Buyer by Chaotic Flow. But the truth of course is that SEO and SMO are both important and need to be practiced as part of a WPO strategy. From SEO To Social Media, Getting All Channels To Drive Traffic by MediaPost Search Insider. The Fabulous Collision of Search and Social by Social Media Today.

Tips 184

Tips Reputation SEO B2B 184

Convince & Convert

JULY 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Check out these 5 ways: [link] #contentmarketing [link] Jim Meyer, GM/VP Of course. Helpfulness = great marketing success.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR.

Social Media 113

Social Media Strategy Influencer Education 113

Hootsuite

JANUARY 18, 2022

Even though it’s not the biggest network, nor the one with the largest reach, it still has a huge global audience and clocks in as the most trusted social media platform in the game. All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

APRIL 15, 2010

Of course, content alone is not the answer. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. Of course you are dead on (how could I think differently). Now I must dig a bit and clarify what those intentions truly are.

Content 125

Content Marketing Consultant Social Media 125