Pam Moore

OCTOBER 16, 2019

You don't have well defined and documented business goals and objectives for which to align social media. You don't have the internal infrastructure to support social media or the agency. Social Profit Factor Training Academy and Marketing Nutz Strategic Digital Brand Storytelling Services Can Help! . Need more help?

Social Media 60

Social Media Consultant How To Marketing 60

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 149

Social Media B2B Strategy Consultant 149

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. When you come out with a new white paper, summarize one of the main findings in a blog post with a link to the page to download the full document. Highlight your company’s community involvement.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Oktopost

FEBRUARY 19, 2024

Social media can be a tough place to be. So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Social media platforms are constantly evolving, with frequent updates to algorithms and new features. Where Are B2B Marketers Posting Most Often?

B2B 62

B2B Trends Social Media Strategy 62

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 106

B2B Research Sentiment Marketing 106

Rebekah Radice

JANUARY 9, 2017

To help you get started, I’ve documented the exact strategy I’ve followed for years. Ready to build a strong and loyal social media community? Download Your FREE Social Media Content Calendar! According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective.

Template 60

Template Templates Social Media Strategy 60

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Oktopost

MAY 12, 2024

On social media, many messages are amplified. While social media enables B2B marketers to promote their brands and be heard, it also empowers audiences, who are quick to voice their opinions. 69% of B2B buyers will share their poor customer experiences on social media or online review platforms.

Company 62

Company Social Media Guidelines B2B 62

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Metrics 132

Metrics Strategy How To Tourism 132

Buffer Social

JUNE 16, 2016

Jane and the IFTTT team are working on a bunch of great things in social media including new brand partnerships as well as ways that social media managers can use automation to increase their productivity. Stephen Banham , Richmond Events – Handing over documents and transitioning as I leave the company.

Social Media 40

Social Media Social Media Management Project Marketing 40

Techipedia: Tamar Weinberg

APRIL 28, 2010

Facebook’s goal to be the social network of choice for all was a lofty one, but I gotta hand it to you, Facebook — it was a big deal, and let’s be honest here, it made lots of sense. The lack of communication was disconcerting, but worse, it’s really Facebook’s fault. Where Did My Facebook Page Go?

Facebook 277

Facebook Issues MySpace Privacy 277

Buffer Social

NOVEMBER 30, 2016

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. About this course: Have you ever wondered what it means to use social media effectively and ethically? PPC for lead generation and B2B. A/B testing.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

JULY 27, 2010

Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. Indra Gardiner covered social media law in a way that I cannot. Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Kikolani

NOVEMBER 29, 2010

Amy is a social media consultant, blogger, and videographer with an extensive collection of personal videos on YouTube where she documents interesting moments in life. Her blog, Waking Up Amy , covers just about everything from blogging and social media to college football and music. Follow her @amyporterfield on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Sprout Social

MAY 19, 2023

LinkedIn’s rising popularity has made it a leading social network for brands to gain authority and target potential customers. With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. better than every other content type.

LinkedIn 86

LinkedIn How To Collaboration Analytics 86

Hootsuite

JANUARY 18, 2022

Even though it’s not the biggest network, nor the one with the largest reach, it still has a huge global audience and clocks in as the most trusted social media platform in the game. All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. for free!).

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. What are the most popular sites in these age groups?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. All that stuff? Ad Chickadee ?

Social Media 155

Social Media Policies Consultant Social CRM 155

Buffer Social

OCTOBER 10, 2023

Since LinkedIn is a professional social networking platform, articulating your experience and sharing it as posts helps establish credibility in your industry to your audience. Any visual – whether an image, video, carousel, or document should support what you claim in the main post text. to share your LinkedIn post.

System 115

System LinkedIn Content Industry 115

Webbiquity SMM

AUGUST 22, 2012

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. What’s behind this number and what factors affect it?

How To 170

How To Conference Analytics Social Bookmarking 170

Convince & Convert

JULY 28, 2010

Have them document EVERY question they receive. This is the strategy of creating a Social FAQ. b2b #rentention [link] Jerry Freeman 5 Ways to Turn Helpfulness Into #Marketing Greatness [link] RT @jaybaer Nice List. When you find a pattern, create content to address it. Ask your customers directly.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 6, 2010

Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. Social media scientist Dan Zarrella has some excellent research on social content best practices. Very useful editorial calendar document. Don’t make assumptions – test them. Nice job Kim!

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

AUGUST 10, 2010

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. Social media publicly exposes how broken a brand's existing customer service channels are. It will all just depend on how companies go about finding and then using their influencers.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Buzz Marketing for Technology

JUNE 27, 2008

A number of large web development discussion communities host contest areas, including NamePros , v7 Network , and Webmaster Talk. Top Coder uses a competition approach to leverage is distributed network of over 50,000 developers to create software for its enterprise clients. social networking. social media.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Instead, they revolve around removing friction and uncertainty for potential or current customers. It is all about SERVICE for them.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor).

Social Media 119

Social Media Strategy Consultant Publishing 119

Oktopost

NOVEMBER 18, 2019

As a result, a growing number of B2B companies are turning towards experiential marketing as a more effective discipline to cut through the overwhelming noise. How B2B Companies Can Leverage Experiential Marketing. However, while the digital generation has grown accustomed to ignoring ads it has also gotten used to being entertained.

B2B 86

B2B Company Marketing Conference 86

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

AUGUST 4, 2010

2) Kara is right, social media is still relatively new. Companies are getting that they need to listen and engage with customers on social networks. I've learned exponentially from the honest and frank comments about a brand that are often only revealed in online forums and social networks. That’s step 1.

Social Media 132

Social Media Strategy Comments Course 132

Hootsuite

AUGUST 24, 2023

It’s called the “LinkedIn document post” or “PDF post hack,” and it’s been around a lot longer than the actual LinkedIn carousel format. Here’s how to create LinkedIn carousel document posts and ads that get you noticed. Since actual LinkedIn carousel posts don’t exist anymore, I tried this with the PDF document method.

LinkedIn 89

LinkedIn Engagement How To HootSuite 89

Convince & Convert

JUNE 28, 2010

One thing I might add to the document is the what next, after what do we want them to do, what's the follow up process? Like you said, crap is crap so Ian is right on the money that an approach like this will help ferret out the bad ideas, bring the good ones to the forefront. All rights reserved.

Social Media 128

Social Media Strategy Report Buy 128