Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. Influencer marketing is a strategy you should know about if you’re a marketer.

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B2B Influencer Marketing ROI 59

Social Media Strategies Summit

FEBRUARY 18, 2021

Given that social media trends keep changing constantly, it is important to keep up with the latest ones to stay at the top of your game. In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021. You will also find tips on how to leverage these social media trends to your advantage.

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Trends Social Media Authentication Instagram 193

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives.

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Advertising Social Media Strategy Authentication 244

Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. What is B2B influencer marketing? 🚀 Why B2B Influencer Marketing?

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B2B Influencer Marketing Collaboration 78

Webbiquity SMM

NOVEMBER 15, 2022

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. Why not join forces in a competitive space filled with other thought leaders, brand ambassadors, and influencers?

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Social Media Management Skills Social Media Metrics 233

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. 

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Social Media Authentication LinkedIn B2B 101

Sprout Social

NOVEMBER 17, 2022

MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. Grove Collaborative is an eco-friendly, sustainable household cleaner and personal care brand, so sharing a fact about recycling is a perfect fit. A post shared by Grove Collaborative (@grovecollaborative).

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Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

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Social Media Strategy B2B Collaboration 62

Convince & Convert

JANUARY 3, 2024

The data shows that 42% of businesses leverage AI-powered solutions for influencer identification and research. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. The impact of AI is top of mind for marketers.

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B2B Research Influencer Marketing 143

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. Understanding influencer marketing and micro-influencers.

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Influencer Strategy Marketing Survey 75

Oktopost

DECEMBER 22, 2019

You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. Oktopost specializes in social media management for B2B companies. Ten Great Brand Monitoring Tools. BuzzSumo. . Meltwater. .

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Tools B2B Sentiment Notification 116

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Social Media B2B Sentiment How To 62

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . Study What Successful Influencers Do. F ind out who the biggest social media influencers are in your field and related industries, then take a deep dive into their online world.

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B2B Brands Tips Notification 69

Keyhole.co

MARCH 9, 2023

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

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Tools Sentiment Hubspot Price 84

Webbiquity SMM

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. When executed well, an influencer-brand partnership can result in extensive social shares, increased content engagement, and boosted event attendance.

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Eventful Social Media Badge Hashtag 147

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Collaborate with third-party DEI vendors to conduct unconscious bias training.

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Webbiquity SMM

APRIL 30, 2020

Trending niche-relevant hashtags along with branded ones are key to get more followers. This is especially important if you want to find authentic influencers. Many Instagram “influencers” have fake followers and want to sell their Instagram account. Hashtags are most effective when used strategically. Iconosquare.

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Instagram Tools Hashtag Authentication 160

Keyhole.co

MARCH 11, 2024

Regular monitoring enables you to swiftly identify trends, capitalize on what works, and adjust strategies that aren’t delivering as expected. Analyzing your competitors helps you identify gaps in your strategy, uncover industry trends, and discover new opportunities for engagement and content.

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Template Templates Analytics LinkedIn 52

agora pulse

NOVEMBER 10, 2020

Predict trends on any channel. Conclude with your team’s commentary, including wins, losses, trends to focus on, and problem areas to address. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. Social Media Analytics Defined.

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Analytics Social Media Tools Price 179

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

You may have heard that the young generation is obsessed with content, but the rising trend of content marketing doesn’t apply only to them. 71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ). Collaborate With Influencers For Affiliate Marketing. Influencers.

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Affiliate marketing Content Marketing Collaboration 81

Oktopost

SEPTEMBER 13, 2022

To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. Stay up-to-date on industry trends: Social media is a great way to stay abreast of the latest industry news and trends. But what platforms are best for financial services?

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Platform Social Media Insurance Education 84

Convince & Convert

SEPTEMBER 5, 2017

Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses. How to Use Influencers to Amplify Social Media. Influencers are causing a marketing paradigm shift, and Heidi Sullivan and Todd Cameron can prove it. How to Use Content to Build Your Online Influence.

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Influencer Social Media Statistics B2B 130

Buffer Social

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market.

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LinkedIn Tips Skills URL 113

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Without the right approach, leveraging social media can feel like a constant source of friction. Constraints on time and resources.

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ROI Social Media Marketing Curation 62

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. Work smarter, not harder, with complementary work apps.

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Reddit Hubspot API Reputation 97

Pam Moore

DECEMBER 2, 2020

Then they hire an agency or consultant who sells them the promise of overnight digital fame and influence. Regardless of the size of the company, expertise of the marketing team and business leaders we see three major trends as it relates to success or failure with digital marketing, social media marketing, content marketing.

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

Then they hire an agency or consultant who sells them the promise of overnight digital fame and influence. Regardless of the size of the company, expertise of the marketing team and business leaders we see three major trends as it relates to success or failure with digital marketing, social media marketing, content marketing.

Social Media 78

Social Media Marketing Small Business Training 78

Convince & Convert

APRIL 19, 2017

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. Looking at the facts, I understood that B2B marketers need to rethink their social media strategy. And they were certainly not blind. Employee Advocacy Boosts Brand Awareness. Click To Tweet.

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B2B Social Media Organization Study 111

Pam Moore

MARCH 7, 2023

Brands can influence thought, emotion and action. Brands can be similar to humans. Think about this… A brand has a heart, personality and morals. Brand can inspire. Brands can connect with other humans. Brands can never be perfect. Brand can make mistakes because brands are made up of humans who make mistakes.

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Authentication eBook Brands B2B 78

Sprout Social

AUGUST 24, 2022

She also prioritizes staying on the pulse of social trends so she can create timely content that resonates with her audience. She explains, “I collaborate with our copywriting team to design content calendars every month, but I also create posts as they happen organically.”. Strengthen your communication skills.

Social Media Management 98

Social Media Management Social Media Tips Skills 98

Oktopost

MARCH 22, 2022

There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Through advocacy marketing, content seekers like bloggers and influencers could bring in more business opportunities. Therefore, building a community of advocates who can collaborate with you to make such content is a key to advocacy marketing.

Marketing 88

Marketing Loyalty Case Study Cost 88

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Also, keeping an eye on the latest social media trends is a must if you want to get better reach from your audience. Influencers have a large presence on social media and can help bring more attention to your content.

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LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Also, keeping an eye on the latest social media trends is a must if you want to get better reach from your audience. Influencers have a large presence on social media and can help bring more attention to your content.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Pam Moore

DECEMBER 21, 2020

How to integrate influencer marketing into your digital marketing strategies and social media marketing plans. Want to leverage the latest trends for digital marketing and social media marketing for your brand? Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).

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Social Media Template Templates Marketing 78