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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Focus on Facebook.

Picking The Right Social Platform For Your Brand

Mindjumpers

Picking the right social platform is important in order to build the strongest possible social presence for your brand. Facebook and Twitter tend to be the first choice for most brands. Facebook is the first choice for most brands. How Social Is B2B?

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. elevating your personal brand or asking for a meeting) and proceeding through characterizing your buyers, social sharing, engaging, and showing personality.

How to Combine Social Media and B2B Marketing Automation

Convince & Convert

When you are a B2B company with a product that has an extended buying cycle, it can be difficult to know how and when to engage with your clients through social media. Mack Trucks on Facebook , YouTube , Twitter , LinkedIn , and Tumblr. Divide and Conquer.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

B2b vendors? What are the best days and times for Facebook updates? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. The least popular major networks are Flickr, Tumblr and StumbleUpon. ( B2B Infographics ).

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

What role does social play in a brand’s overall online visibility? How does social media use differ in B2B vs. B2C companies? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. B2B Marketing Insider ).

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l.

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

People often brand themselves as an expert in a field or an authority on a topic, but are careless with the way they present themselves, calling into question their expertise, and injecting doubt into the minds of potential customers. If you ask me ‘do you do B2B marketing?’

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Wondering which social network is most effective at generating b2b leads? What the best day of the week is for Facebook posting? B2b marketers believe social media is critical to organic search success. This means that for every Facebook share, only nine people visited the story.

How Top Brands Are Using Cinemagraphs for Unexpected Social Content

Convince & Convert

While cinemagraphs aren’t exactly new, more companies are embracing the power of these mesmerizing GIF/video hybrids to generate engagement on Facebook and Instagram. In looking at this cinemagraph, it’s clear that the format is made for luxury brands. Image via Coca-Cola on Tumblr.

19 More Outstanding Social Media Marketing Guides

Webbiquity SMM

This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Five Simple Rules for B2B Social Media Marketing Success by Marissa’s Picks. ” The Top 8 Social Networks For Business by B2B Marketing Insider.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

How are B2B marketers using social media differently from their B2C counterparts? 71% of companies now have a presence on Facebook. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. hours, on facebook it’s 3.2

An Open Letter to Facebook

Techipedia: Tamar Weinberg

While Facebook is introducing new developments, they are losing sight of the old issues that are mostly “broken&# or that have not yet been addressed. Dear Facebook, I’ve been your buddy since you were open to a handful of select universities and were called thefacebook.com.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.

35 Stupendous Social Networking Facts and Stats

Webbiquity SMM

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Facebook Marketing Tools.

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7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

They’re also really effective: this one from Coke got 80,000 notes on Tumblr in 14 days. Snapchat’s stratospheric engagement stats (to the tune of 100 million users spending a half hour on the platform per day ) make it compelling for any brand. Facebook Live.

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Social Media Stats: The Best of 2013

The Realtime Report

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. Teens Prefer Tumblr Over Facebook (Jan 15).

How to Derive Inspiration from an Active Fan Base

Convince & Convert

Seeing how fans interact on Facebook, Twitter, and Instagram lets her team take a real temperature on Dunkin’s brand advocates. Jeff agrees, pointing out that each time someone patronizes a company, it gives them the opportunity to interact with the brand.

The Guide To Social Media Marketing Automation

Webbiquity SMM

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. In addition, brands often spread efforts across multiple platforms for each of their campaigns. Guest post by Anand Srinivasan.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Wondering which social network is most effective at generating b2b leads? What the best day of the week is for Facebook posting? B2b marketers believe social media is critical to organic search success. This means that for every Facebook share, only nine people visited the story.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. ” Don’t be one of those brands. Quantify the biggest brand topics. Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider.

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31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity SMM

People expect to hear back from the brands they interact with on Twitter and other social networks. Know your market (B2B). are active on at least one social network (predominantly Facebook)—but not all use social media the same way or have the same expectations.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Do consumers actually listen to brands? Do brands actually listen to consumers? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? B2B Marketing Insider ).

The Five Best Pinterest and Instagram Marketing Tools

Webbiquity SMM

On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. 3: The Nine Best Facebook Marketing Tools. #4:

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? ” Facebook has become the (far more successful) second coming of what AOL was back in the early 90s.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

You can also post to Tumblr. It converts Google+ into a social media management tool”) and Agorapulse , a social media management tool that integrates with Facebook, Twitter and Instagram. It is a fantastic prospecting / sales resource for B2B marketers”).

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. B2B Social Media Example: GE MarkNet by Social Media B2B.

5 Hacks To Make The Most Out of Social Channels

Kikolani

And yes, it brings you at least three content crises to overcome, but you still need it for brand awareness, building trust, communication with your customers, SEO, SMM, etc. Facebook: yes, if you are a B2C who is not afraid of competition and wants to reach a broad and niche audience.

Vimeo 112

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

Facebook is the largest social network and is unlikely to fall to any “Facebook killer” application anytime soon; Google is going to keep trying to build its own social network until it manages to create one that attracts more users than lawsuits), many practices are still evolving.

The complete guide to online social listening

Sprout Social

If you haven’t noticed by now, social listening is kind of a big deal for brands today. But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. At a glance, these sites may not seem totally relevant to your brand. Tumblr.

Which social network is best for my business?

Lucy Hall

Lets cover just a few: • Facebook. Tumblr. If this is the case then Facebook and Twitter are huge social networks where you have the ability to gain traction fast, especially through the Facebook ads application. If you target businesses or are B2B Pinterest may not be the very best platform for your brands time. Which social network is best for me and my business? This is a question that many people ask.

5 Hacks To Make The Most Out of Social Channels

Kikolani

And yes, it brings you at least three content crises to overcome, but you still need it for brand awareness, building trust, communication with your customers, SEO, SMM, etc. Facebook: yes, if you are a B2C who is not afraid of competition and wants to reach a broad and niche audience.

Vimeo 78

77 Blogging Stats to Improve Your Blogging Strategy

Writtent Blog

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity.

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). Incidentally, it’s a good idea to add Twitter Card and Facebook OGP metadata to that page.

Which social network is best for my business?

Lucy Hall

Lets cover just a few: • Facebook • Twitter • Google+ • Tumblr • LinkedIn • Instagram • Pinterest And this is before you’ve even covered some of the ‘less obvious’ social networks, or the networks that skirt the borders of how we define social media. If this is the case then Facebook and Twitter are huge social networks where you have the ability to gain traction fast, especially through the Facebook ads application. Which social network is best for me and my business?

57 Notable and Unique Content Marketing Ideas

Writtent Blog

Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. Major brands have been using their real-life employees to recruit and market for decades, an idea we famously saw with IBM’s “I am an IBM-er” campaign: image credit: IBM. Brand Stories.

What Is Your One Big Truth About Social Media?

Diva Marketing Blog

Twitter, Facebook, Linkedin, Pinterest and other social networks changed how we think about "social media" from those long ago days of the blogosphere. I go to my Facebook feed and I see links. Facebook is too busy monetizing and breaking its own features, too, which doesn’t help.