Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. What products are people digging?

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Reddit Tumblr YouTube Review 99

Kikolani

JUNE 28, 2016

And yes, it brings you at least three content crises to overcome, but you still need it for brand awareness, building trust, communication with your customers, SEO, SMM, etc. Twitter: yes, if your audience is young men and women, tech-savvy ones; if you are a publication; or if you are a B2B looking for connections. Are you still here?

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Statistics B2B Vimeo Social Networking 100

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

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Lucy Hall

NOVEMBER 5, 2015

If you target businesses or are B2B Pinterest may not be the very best platform for your brands time. However it is important that with the social networks you do choose, that you are consistent and you are updating them regularly with quality information and with the intention of being sociable and engaging with your audience.

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Convince & Convert

MARCH 8, 2012

I guess you have like the date you started your business if you put that in your company page but all the other milestones and things that sort of align with the timeline paradigm, they don’t exist for the most part, I would guess, in a typical brand’s page. Jay: And I agree with you. So those that have not adopted it plan to.

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Kikolani

JUNE 28, 2016

And yes, it brings you at least three content crises to overcome, but you still need it for brand awareness, building trust, communication with your customers, SEO, SMM, etc. Twitter: yes, if your audience is young men and women, tech-savvy ones; if you are a publication; or if you are a B2B looking for connections. Are you still here?

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Statistics B2B Vimeo Social Networking 60

Lucy Hall

NOVEMBER 5, 2015

Lets cover just a few: • Facebook • Twitter • Google+ • Tumblr • LinkedIn • Instagram • Pinterest And this is before you’ve even covered some of the ‘less obvious’ social networks, or the networks that skirt the borders of how we define social media. Let's look at some of the more popular networks.

Social Networking 60

Social Networking Tumblr Reddit Forums 60

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

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Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

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Diva Marketing Blog

MAY 12, 2013

Tumblr, which I always thought was a blogging platform, is still a neat insight into our preferences and how we think. How Do You Build B2B Relationships Using Social Media? What Is Your One Tip To An Agency/Freelancer Contracted To Be The Voice Of The Brand In Social Networks? .' Read More Just One Crowd Sourced Questions.

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Webbiquity SMM

DECEMBER 16, 2014

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. elevating your personal brand or asking for a meeting) and proceeding through characterizing your buyers, social sharing, engaging, and showing personality. ” B2B Social Media Marketing Guides. do that for me?”

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Social Media Tumblr Marketing B2B 245

Visually SM

JULY 27, 2020

These channels are a direct connection between brand and audience. Pinterest is often overlooked when discussing social media management tools, but depending on your business, it might be the driving force in traffic, branding, and revenue. It supports Facebook, Twitter, LinkedIn, and Tumblr.

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Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. promote the brand through creation and distribution of share-worthy content.

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Tools Social Media Netvibes Lithium 170

Mindjumpers

SEPTEMBER 18, 2012

Picking the right social platform is important in order to build the strongest possible social presence for your brand. Facebook and Twitter tend to be the first choice for most brands. When you want to pick the right social platform for your brand, it is important to know where your target audience is. billion times a day.

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Webbiquity SMM

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Earnest B2B ).

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Convince & Convert

JANUARY 19, 2016

When you are a B2B company with a product that has an extended buying cycle, it can be difficult to know how and when to engage with your clients through social media. Marketing automation can ease this burden by keeping your brand in the minds of your consumers while they are between purchases. Divide and Conquer. Born Ready.

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Webbiquity SMM

AUGUST 28, 2012

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. ” Blakeley concluded that “the online experience for consumers was undefined or uncharted, leaving consumers to fend for themselves to find relevance within the engagement without any reinforcement to brand value or story.”

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Social Media Tips Tumblr Wikipedia 207

Keyhole.co

NOVEMBER 17, 2020

way to drive brand awareness, engagement and customer retention. Simply put, social media marketing is using social media to drive awareness and promote your brand. Instead of just talking about your product, you could create a brand voice that your audience can connect with. Social media can be a powerful (and affordable!)

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Social Media Marketing Hashtag Small Business 91

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 12 Facebook Statistics and Facts. TechCrunch ).

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

FEBRUARY 10, 2015

Do consumers actually listen to brands? Do brands actually listen to consumers? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( 68% of U.S.

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Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JULY 14, 2015

People expect to hear back from the brands they interact with on Twitter and other social networks. Furthermore, nearly half of all social media users share content with their friends, family and co-workers at least weekly; so if they have a bad experience with your brand, the word is likely to spread. Know your market (B2B).

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Social Media Marketing Statistics Tumblr 80

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. B2B Social Media Example: GE MarkNet by Social Media B2B. Social Media Strategy and Best Practices.

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Convince & Convert

FEBRUARY 19, 2015

8 seconds to capture someone’s attention, and you can see why more brands are testing cinemagraphs. In looking at this cinemagraph, it’s clear that the format is made for luxury brands. Image via Coca-Cola on Tumblr. Originally posted on Coca-Cola’s Tumblr , it’s been re-blogged over 80,000 times. Why does it work?

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Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this. And again, I’m showing you how Uberflip uses Uberflip, so it’s very, very branded.

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Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy.

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Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

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Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 13, 2015

This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Five Simple Rules for B2B Social Media Marketing Success by Marissa’s Picks. ” The Top 8 Social Networks For Business by B2B Marketing Insider. What are the best and worst times to post updates?

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Social Media Marketing B2B ROI 100

Webbiquity SMM

NOVEMBER 12, 2013

What role does social play in a brand’s overall online visibility? How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. B2B Marketing Insider ). e-Strategy Trends ).

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Statistics Social Media B2B Journal 226

Convince & Convert

JUNE 12, 2013

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). This could happen on networks like LinkedIn, Twitter, Pinterest, Tumblr, Facebook, and whatever the kids are using these days. We’ll start with owned assets – they tend to be the simplest to discuss in this context.

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BuzzStream Content Metadata Reddit 150

Webbiquity SMM

SEPTEMBER 22, 2015

You can also post to Tumblr. It is a fantastic prospecting / sales resource for B2B marketers”). ” 5 Top Brand Monitoring Tools for Marketers by 60 Second Marketer. The top three uses for such tools are campaign tracking (60%), brand analysis (48%) and competitive intelligence (40%). Check out this post.

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Review Tools Social Media HootSuite 100

Techipedia: Tamar Weinberg

MAY 28, 2010

Showing a public interest in your customers and genuinely offering help helps nurture a positive perception of your brand. Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Drive Leads through LinkedIn.

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Social Media Strategy Yahoo Communities 278

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? The least popular major networks are Flickr, Tumblr and StumbleUpon. ( B2B Infographics ). While 86% of marketing professionals have “liked” at least one brand on Facebook, just 58% of consumers have done so. For example, 93% of marketers use social media for business. Small businesses?

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Statistics Social Media B2B SEO 214

Writtent Blog

JULY 18, 2013

Cohen wisely points out that Tumblr, Pinterest and Instagram are all experiencing meteoric growth, and investing in amazing images can allow you to connect with consumers on these platforms. Aim for consistency in tone and brand personality , even if that means ignoring memes or comics in favor of well-designed white papers or slideshows.

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Content Marketing Meme Hubspot 95

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Instagram has more users than Twitter.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

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Statistics Social Media B2B Marketing 204

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Social Media Stat of the Week: 47% of B2B Companies Do Not Track Brand Mentions on Social Media. They surveyed over 1,000 B2B and B2C companies worldwide.

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Hashtag B2B Social Media Metrics 115

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

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Statistics Social Media B2B Marketing 198