Oktopost

JULY 6, 2022

Want to hear more from renowned B2B marketing leaders? Adam is an award-winning B2B SaaS-focused marketer and blogger with over 15 years of B2B and B2C experience. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast.

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Organization B2B Apple Meeting 125

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). PRIORITY PLATFORM: Instagram (Paid and Organic) and Instagram Stories.

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B2B Social Media Brands Hubspot 150

Social Media Strategies Summit

AUGUST 4, 2020

But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media and B2B marketing are a better pair than many business people think. LinkedIn for B2B Social. Social media deserves more investment.

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B2B Social Media Strategy How To 130

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). If they ever paid attention.

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B2B Research Twitter Marketing 154

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.

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B2B SEO Travel Hubspot 125

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. The competition to improve organic rankings and appear on the first page of Google is tough. Guest post by Brandon Brown. Email Marketing. Leverage LinkedIn.

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B2B Brands LinkedIn Influencer 217

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

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B2B LinkedIn Marketing How To 88

Webbiquity SMM

MAY 9, 2019

If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. B2B marketers are struggling more than ever to get targeted prospects to engage; almost 60 percent say it’s a challenge for them to generate new leads, according to Chief Marketers’ 2019 B2B Marketing Outlook report.

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B2B Committee Buy Process 130

Webbiquity SMM

JUNE 6, 2019

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. Not only are all those accounts feasible direct targets for your B2B marketing campaigns , they are also scores upon scores of possible traffic to drive to all your other online assets. Guest post by Natasha Ponomaroff. Craft your Profile.

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B2B Instagram How To URL 149

Webbiquity SMM

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. of B2B commercial website traffic and 7% of leads—correlate fairly well with the 1.9%

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B2B Social Networking Research Marketing 263

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

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B2B Strategy Marketing Metrics 219

Webbiquity SMM

OCTOBER 17, 2023

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” LinkedIn is, of course, the top social media platform for B2B marketers. ” Videos (13.2%) are the third-most common type of content created. Thoughts on these studies?

Research 257

Research Report Social Media CPM 257

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. Building a strong organic LinkedIn strategy is still an essential foundation for success on the platform.

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Organization LinkedIn Strategy Social Media 104

The Realtime Report

APRIL 11, 2019

Does Organic or Paid Social Media Work Better for Small Businesses? Or does relying on authentic and organic engagement have the most impact? How your small business combine paid and organic efforts on social media depends on your budget, audience, and goals for growth. Organic Social Works for Brand Building and Maintenance.

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Small Business Organization Social Media Authentication 133

Oktopost

FEBRUARY 28, 2022

Naturally, your visible employee brand starts with actions that take place within the organization itself. Now that you understand what employer branding is, you need to implement those concepts in your own organization. You need to communicate those values to candidates and jobseekers so that they associate them with your business.

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Company B2B Brands How To 136

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Over half of millennials are active users on Instagram.

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B2B Instagram Brands Hubspot 158

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Throughout the entire episode, Lee drops his best tips on how B2B organizations can work with influencers, and how to lead a successful influencer marketing campaign.

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Influencer B2B Marketing Apple 174

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.

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B2B Social Media Case Study Study 190

Social Media Strategery

DECEMBER 22, 2020

The pandemic has given B2B marketing leaders a golden opportunity to rethink the culture of their marketing teams. Rather than worrying about how to recover , the best B2B marketers are thinking about how to get stronger. From the organization? This post originally appeared on MarketingProfs. Do you have a development plan?

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B2B Marketing Sample Samples 65

Oktopost

JUNE 18, 2019

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. For digital marketers, that’s even more important. Strategy 3: Business-to-User Marketing (B2U).

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B2B Strategy Marketing Conference 95

Webbiquity SMM

MARCH 28, 2011

B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

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B2B Social Media Comparison Discount 190

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. What’s your Social Media diet?

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B2B Social Media Radian6 Tweetdeck 206

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Webinars, podcasts, events, blogs, you name it, your team most likely has them. This is where AI tools for content creation can come into play. AI can lend you that welcomed helping hand.

Tools 62

Tools Content B2B Social Media Management 62

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. Focus on organic reviews from customers. The post Nine Benefits of Using Social Proof in Marketing appeared first on B2B Marketing Blog | Webbiquity.

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comScore Marketing Case Study Review 299

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

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B2B ROI Social Media Hashtag 91

Webbiquity SMM

NOVEMBER 8, 2010

Nominations and voting are now open for the B2B Twitterer of the Year (B2BTOTY) awards. Here’s your chance to recognize your favorite B2B organization or individual for their exceptional Twitter skills. National / International B2B Services. • B2B Small to Mid-Sized Businesses (B2B SMB). • Tweet This!

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B2B Twitter Committee Technorati 161

Mindjumpers

JULY 1, 2010

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. What is often missing in B2B content marketing is a strategy. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important.

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B2B Strategy Content Marketing 189

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there.

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B2B Social Media Marketing Sample 206

Webbiquity SMM

SEPTEMBER 21, 2010

David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. For example, it took me just minutes to create my own newspaper organizing tweets and links from the smart group of local Minneapolis Twitters I follow.

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Aggregator Paper.li B2B Content 187

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. The post Top B2B Instagram Feeds You Should Follow Today appeared first on Visually Blog. FedEx #regram #tbt. Image: Jason Howie.

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Feed Feedly B2B Instagram 100

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. The post Top B2B Instagram Feeds You Should Follow Today appeared first on Visually Blog. FedEx #regram #tbt. Image: Jason Howie.

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Feed Feedly B2B Instagram 100

WebInKnow

SEPTEMBER 23, 2022

Marketers understand that content drives action and many organizations now create original content—websites, blogs, video channels, social feeds, podcasts, and the like—as an essential way to reach buyers. However, most B2B companies focus their content effort only to attract attention and generate sales leads.

Content 87

Content B2B Feed Feedly 87

Buzz Marketing for Technology

MARCH 18, 2010

All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

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B2B Platform Social Media Marketing 225

Oktopost

DECEMBER 8, 2021

During that time he also founded a food and cooking blog that shared their experiences and invited friends to write as they explored their passion for cooking, including recipes, and tips. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Episode Summary. Stay in the Loop.

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Engagement B2B Apple How To 109

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. However if you’re like most B2B organizations, it is likely that your most fruitful network will be LinkedIn. Are you ready to make 2024 the most successful year for your employee advocacy program?

Trends 69

Trends B2B LinkedIn Training 69

Twist Image

SEPTEMBER 1, 2016

B2B and B2C used to be very different and complex beasts. While the complexity has not changed, both B2B and B2C really do have an entirely new way to think, communicate and connect with prospective clients (thank you, digital!). Yes, speaking to consumers against very specific individuals within an organization is different.

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B2B eBook Marketing Forums 45