10 Reasons We All Need Community in Business and Life

Pam Moore

When you learned what words like avatar, gravatar, tweet, twit, Twitter, hashtag, pin, post, status update, timeline, micro-blogs meant. As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated.

How to Build a Brand Community for your B2B Business


It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. What is a Brand Community? Salesforce Community Cloud.

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How to Create a Reader Avatar for Your Blog


For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog. We’ve created a template you can use to help you do this, and I’ll be sharing some examples of my own reader avatars throughout this post.)

Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

What is a customer avatar. 10 Reasons We All Need Community in Business and Life 15 Hot Digital Marketing Trends for 2020 [video + podcast]. SocialZoomFactor · Buyer Personas 101 What, Why and How to Use them For Your Business.

Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community / Community Bootstrapping: Tools & Strategies To Build A Community On A Budget | Subcribe via RSS Community Bootstrapping: Tools & Strategies To Build A Community On A Budget July 22nd, 2009 Posted in Community Tweet Share Having a thriving community where your users or customers frequently visit, interact, provide feedback and evangelize your products/services is an extremely valuable scenario.

15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

How to leverage online communities to research your dream customers. SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. Do you REALLY know your customer? Do you know where they hang out and spend the most time online?

10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

SocialZoomFactor · 10 Things You MUST Know About Your Customer. Are you sick and tired of of being sick and tired of cranking out videos, blog posts, social media posts, Instagram visuals, Facebook posts, podcasts and not achieving your marketing goals or generating more leads?

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10 Reasons You Need an Audience First Marketing Strategy NOW [podcast + worksheets]

Pam Moore

When you earn trust you can more easily grow your community, get more leads and as a result grow your business when done right! What is a buyer persona / customer avatar. SocialZoomFactor · 10 Reasons You Need an Audience First Marketing Strategy.

Audience Marketing in a Nutshell: The What, Why and How to Get Started

Pam Moore

If you want more traffic to your website, more leads, more opt-ins to your email newsletter, more members in your social media communities, more sales and more customers, then you NEED an audience focused approach to your marketing. What is a customer avatar.

Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

As with anything in life, it's easy to skip to the easy part. I love chocolate cake and I usually go straight to the frosting. Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. It's easy to talk to people, like and comment on posts or share that funny cat meme. It's even easier for many marketers to sit on Twitter half the day and chat with colleagues near and far.

Facebook talks like a pirate. Movember and online community rituals

Laurel Papworth

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. But this is what it looks like on Sunday: Every community has rituals. To engage with your online community, play a practical joke on them on April Fool’s Day (or let them play one on you).

Are Social Causes a One Click Pony?

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about thousands of Facebook and Twitter users temporarily changing their avatars in support of marriage equality , currently being debated by the United States Supreme Court. If an Avatar Falls in the Forest… It is admirable – and remarkable – when causes “catch fire” in social media and become a meme. Social Media Controversies Addressed, Fresh Each Week.

Tactical Tips for Building an Online Community


With all the wonderful feedback on my guest post about how we utilize WordPress multisite and discussion forums to build community for our rather niche market, I thought I might offer some detail about specific tactics and network plugins we use to keep members informed, active and increasing in number. Here are just a few social media nuts and bolts that keep the Tripawds Blogs community together. How to build community on membership sites.

Six Links Worthy Of Your Attention #402

Twist Image

Spoiler alert: Avatar is huge." as a community. This is a pretty fascinating look at how music connects us, builds our communities, enables cultures to be established and to blossom. avatar. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes. When is the last time you did a reality check on how the people in your community are doing? I've had several in tears they are so overwhelmed with thankfulness for the content I have been pumping into the mainstream digital and social media community for over 10 years.

How to Build Community for Niche Site Success


But then again, I never expected the little website I created to keep friends and family informed about Jerry’s progress to become the largest online community for canine amputees and their people either. We considered a number of different ventures during our three years on the road, but that thing turned out to be right under our noses, and the Tripawds Blogs community was born. The network creates community. Building a community of support.

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

They often let you see the people behind the avatars as they know they are their own best ambassador. They know who they are and what they offer their customers, partners, online community and friends. Social Profit Factor Training System + Member Community . A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial.

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Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

It's easy to get lost in a sea of avatars and data insights. How to leverage social media insights to learn about your customer and social media audience / community. Have you ever thought about the quality of the human connections you make via social media? It's easy to get lost in the numbers, or to get over focused on followers, likes, shares, views, listens and the list goes on.

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5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

It’s easy to get lost in a sea of avatars and data insights. How to leverage social media insights to learn about your customer and social media audience / community. Have you ever thought about the quality of the human connections you make via social media? It’s easy to get lost in the numbers, or to get over focused on followers, likes, shares, views, listens and the list goes on.

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Get in the heart of your customer, readers, partners and community and they may just see and hear you as a sweet orange they need to savor and remember! .

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If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. Accept and embrace this fact now and your communities have a much better chance at succeeding. Collaborative communities don't just start innovating because you build a website and send a memo. e2conf blog community community management E20 enterprise enterprise20 internal socbiz user adoption wiki Yammer

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth

Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary. Who Are the Market Segment and Customer Avatars? Investigate the whole customer avatar, not just the demographic segment. Without this, there is no re-engagement back to the community.

Color Clash: Pink or Purple?

Waxing UnLyrical

October 25th, 2010 Tweet A couple of weeks ago, I noticed my friend Kim Wells was sporting a purple ribbon on her Twitter avatar. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Color Clash: Pink or Purple? Ever-curious, I asked why. Turns out October is, among many other things, Domestic Violence Awareness Month.

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Uncovering The Remarkable In Your Social Networks

Waxing UnLyrical

We talk often – myself included – about using it to build relationships , about getting to know one’s community, about deepening human interaction. Yet how much do we really know about the people behind the avatars? Jeremy Hicks , online community manager for Livefyre (which y’all already know I love love love), said, “I was a Youth Minister for two summers while in college at a Church of Christ in the greater Dallas (Texas) area.

New Social Media Terms That You Need To Know In 2022

SocMed Sean

Though, the communities across social media have created many more words to go into their own, online language that has been crafted across the years. Avi, pronounced out loud as “aa-vee”, is short for avatar.

#MeToo Why SILICON VALLEY Can’t Follow EDUCATION in Managing Abuse of Power

Laurel Papworth

How can communities – Silicon Valley, Wall Street, Hollywood – manage harassment and abuse situations? When I evaluate communities online and offline I look for power bases. Demographics, psychographics and customer avatars (behaviours) are critical. The ability to change a community is definitely predicated on basic social psychology and anthropological fundamentals. Opinion #metoo abuse community crisis comms gender harassment online community

5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

When was the last time that branded Twitter avatar called you back? Behind every branded corporate Twitter avatar, Facebook page, LinkedIn group and Instagram profile is a human being. Social Profit Factor Training System + Member Community. One of the most overlooked aspects of social business and social media is the power of the personal brand.

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Blog Design for ROI Rule #3: Shower Attention and Appreciation On Your Community


Today we’ll talk about integrating your community into your design. One of the great benefits is that an engaged community promotes your blog, providing word of mouth marketing. This includes social bookmarking and sharing, as well as regular links from your community members’ own sites. How do you show that you care about your community? Credit for the contribution: avatars. How to shower attention on your community.

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. The Golden Truths Social media marketing requires dedicated, devoted individuals who can aggressively seek opportunities in highly populated communities.

Indiscriminate Interconnectivity

Direct Marketing Observations

At the end of the day, all we are, are just real people with real names with real avatars or… real people with strangely made up names with odd avatars swimming around fish bowls of ambient connectivity. If you choose to go it alone in the digital world and not embrace the networks and communities that get you there, well then, I guess you’re alone. No man is an island entire of itself; every man. is a piece of the continent, a part of the main.

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Influencers- Friend or Stranger?

Laurel Papworth

Digg is a “citizen editor&# site – you find (not write) a cool article, bookmark it on the site and the community votes for it to go on the front page. Ok, lets go into the background of why this shift is important with regards to how influencers are effective in online communities. When Jim says he wants to go see a movie again as it’s “fantastic, great, the best movie ever made&# you know it’s going to be Avatar again.

18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

Use a real photo of yourself for your avatar. (I Make sure your avatar is “SFW” (safe for work… and yes, you’d be surprised again). < area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day.

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Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Taking Badges Further: I use incentives to reward influencers in my online communities in three ways: Points for repetitive, ongoing and countable activity. Obvious one is Community Moderator for those that volunteer community admin duties. I tend to use Titles to show that the “Gods of the Community&# are paying attention and approving certain behaviours. This is a absolutely hideous yet interesting problem for me in communities.

Seven truths about online influence


With all this talk about influence metrics , here’s my take on what I think you should pay attention to when looking for influencers in your open community. It’s because my friends include many other people who have blogs and followers of their own, as well as people who aren’t much online at all but are engaged in the association community in real life. You must nurture your community before you need it. Debunking the hype Featured Open Community

What's Your Government 2.0 Personality Type?

Social Media Strategery

community, I’ve had the opportunity to meet a ton of different people, all with different motivations, frustrations, and aspirations. You would do well to shift more of your energy away from selling your product and instead focus more on providing value to the community. community, but because of your motivations, you also present some of the biggest risks. and Innovation and I very excited where it will take not only me, but the Gov community.

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Why 4.5 Million TV Lovers Voluntarily Became Zombies

Convince & Convert

” It taps into that culture where people are constantly updating their avatars, always taking selfies, wanting to put themselves out there. Social Pros Podcast applications brand communities content creation content engagement content marketing customer engagement digital marketing social media social media strategy social networking Social Pros Kenny Miller, KMco @kenbot.

How to Hide Phone Number in Facebook: A complete guide


Step 2: Then click on your profile ( avatar). To know about more about this topic you can visit the Face Help Community.

Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. Working in a tethered relationship to computers, mobile devices, avatars, and links is no longer happy. I am saying goodbye to the digital life and hello to community affairs. AriHerzog is a digital marketing and government professional seeking a position in community affairs. Footsteps by schick. Pick a verb — tired, bored, jaded, burned out.

Twitter Lists I Am On

Laurel Papworth

robertstanke/ community-managers. alj000/ cartoonish (me… or my avatar?). Not all the adjectives were practical, which I guess I thought they would be “marketer&# “pr&# “ online communities &# – many were emotive and positive inspiring , fave , they make me smile. Tags: Australia Online Communities Taxonomy Twitter social media social networks

22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Maybe nice avatars or backgrounds created by budding entrepreneurs and facilitated by Twitter? Technorati Tags: ads , Australia , monetize , Online Communities , Premium , revenue , revenue streams , social media , social networks , sponsored , Twitter , user generated content.