What’s the appeal of BeReal? Deciphering social media authenticity
Sprout Social
AUGUST 16, 2022
These posts are engaging for the viewer but seem to be equally cathartic for the poster. Deciphering social media authenticity appeared first on Sprout Social. Across platforms, young people have decided to share it all, from messy break-ups to professional failures. It’s a different version of personal brand.
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