Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns.

Sentiment 105

Sentiment Analysis Patterns Price 105

Keyhole.co

MARCH 30, 2023

You’ll be surprised to know that 93% of users admit that online reviews have impacted their buying decision. That means a couple of negative reviews can actually be a potential reason for lesser lead generation. Despite the risk, over 70% of businesses don’t reply to negative reviews. What is brand monitoring?

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Keyhole.co

FEBRUARY 13, 2024

That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. Such direct engagement with the customers gives your business a transparent and authentic brand image. Identify keywords to track conversations better.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. One way is through brand advocacy.

Brands 129

Brands ROI UGC Authentication 129

Hootsuite

JANUARY 13, 2022

UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast. This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content.

UGC 145

UGC Content HootSuite Authentication 145

Keyhole.co

JUNE 19, 2023

It is a type of content form, including videos, photos, reviews, blogs, and social media posts that users create and features a brand or a product. This form of authentic content enhances customer trust in a brand because it comes from real customers and is perceived as unbiased. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Oktopost

APRIL 21, 2022

A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services. Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement.

Content 118

Content FAQ Sentiment Hashtag 118

Unmetric

JUNE 11, 2019

Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. The tool garners authenticity for brands backed up by voices of trusted influencers to target a new audience.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

NOVEMBER 17, 2023

The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees. To them, this kind of content holds more sway and authenticity than official content posts and copy from brands.

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

MAY 1, 2023

Editing: Spell checking, copyediting, and reviewing all visuals. Review: The content is reviewed by various stakeholders (e.g., Approval: Reviewing and approving all content before it is published. Editor: The editor reviews all content created by content creators before sending it for approval.

Template 134

Template Templates Social Media Tips 134

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Analyze consumer sentiment and brand health. You can use it across multiple online channels to keep an eye on specific keywords, phrases and hashtags. Analyze consumer sentiment and brand perception.

Influencer 113

Influencer Tools Marketing Software 113

Pixlee

JULY 14, 2021

The stats also back it up; 41% of consumers only need to see between 1 and 4 UGC reviews in order to be influenced to purchase, and 84% of consumers say they trust peer recommendations above all other sources of advertising. You may use social listening tools to find your mentions and gauge the overall sentiment about your brand. .

UGC 52

UGC Apparel Content Hashtag 52

Sprout Social

JULY 12, 2022

As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis. They also used Twitter to communicate with users in a tone that was authentic yet apologetic (see below). — Slack (@SlackHQ) February 22, 2022.

Examples 112

Examples Brands Sentiment Reputation 112

Keyhole.co

JANUARY 20, 2024

Instead of feeling salesy, content feels more authentic and organic. You can offer them free products and ask them to make review videos, recommendation posts, or stories. Using the dashboard, you can track branded hashtags that are relevant to your company, product, or specific marketing campaign.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

MAY 4, 2021

If you’re working with a larger inventory, you can use Sprout’s Instagram Performance Reports to make smarter listing choices based on content engagement and hashtags consumers associate most with your brand. Increase reviews and recommendations. Reviews can be the key to making an educated purchase decision.

Retail 139

Retail Instagram Buy Social Media 139

Sprout Social

AUGUST 19, 2021

If you’re working with a larger inventory, you can use Sprout’s Instagram Performance Reports to make smarter listing choices based on content engagement and hashtags consumers associate most with your brand. Increase reviews and recommendations. Reviews can be the key to making an educated purchase decision. The Body Shop .

Examples 133

Examples Tips Patterns Instagram 133

Hootsuite

MAY 18, 2023

This can be anything from customer stories, reviews, and testimonials to videos of your customers using the product. Or, engage a famous influencer to talk about your product and create a branded hashtag–like Shaq and Papa John’s Pizza did below. Be authentic Short-form video content is all about authenticity.

Video 112

Video HootSuite How To UGC 112

Sprout Social

MARCH 8, 2019

At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. Here’s a good example of curated reviews for Blue Apron. The term “Reddit” will pop up alongside such terms as people want authentic opinions rather than SEO results. Review Sites (Yelp, TripAdvisor).

Reddit 100

Reddit Tumblr YouTube Review 100

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

Sprout Social

OCTOBER 23, 2019

Sprout’s Inbox not only lets you assign tasks to individual team members, but you can also enable approval permissions so that these critical messages are reviewed for brand voice and tone before they get published. The last thing you want is to go viral as a brand that is rude to their customers on social media.

Loyalty 88

Loyalty Brands How To Discount 88

Hootsuite

JUNE 29, 2023

Before Yelp reviews, businesses thrived on word of mouth (and, uh, town criers ?). Nearly 75% of customers count on word-of-mouth to inform their purchases 92% of business-to-business decision-makers rely on trusted reviews for purchases Even a 5% improvement in reputation can yield a 2.5% (And if you have no reputation? Here’s how.

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

MAY 16, 2023

Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions. Even hiring is affected as 86% of employees check reviews and ratings before applying for a job. Each post, Tweet, TikTok, comment, or review that mentions your brand adds another brick to your reputational foundation.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Sentiment analysis: Analyze the exchanges’ emotional undertones. Making the best keyword and hashtag selections You can use hashtags and keywords as tracking beacons.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

FEBRUARY 22, 2024

Campaign tracking and monitoring Reviewing influencer campaign performance can be a headache, especially when you have to request performance data directly from each influencer and hope you get accurate results. Industry conversations, social media trends , current events and even brand sentiment can impact the success of your campaign.

ROI 105

ROI Analytics Influencer Campaign 105

Sprout Social

FEBRUARY 23, 2023

Integrating social into every aspect of your strategy drives more compelling, authentic messaging from the ground up. Your Listening Topics will track and analyze the conversations around relevant topics to understand consumer sentiment. Has sentiment been trending up or down in recent months?

Social Media 111

Social Media Brands Press Release Sentiment 111

Hootsuite

JULY 17, 2023

Once you’ve got your finger firmly on the pulse, you can measure, manage, and optimize brand sentiment — helping the world see you for the trustworthy, authentic business that you are. For beginners, there’s Hootsuite Streams , which tracks brand mentions, keywords and hashtags on multiple platforms, all in one place.

Reputation 71

Reputation Tools HootSuite Sentiment 71

Sprout Social

FEBRUARY 21, 2024

Sprout has plenty of built-in reporting tools and templates, like our Social Listening and Sentiment Analysis features, that will show you how your company stacks up to competitors and how your audience feels about your brand. Lastly, secure your data using multi-factor authentication, encryption or other measures. The bigger picture.

Report 104

Report Data Hubspot Metrics 104

Sprout Social

JANUARY 20, 2021

Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information.

B2B 114

B2B Research Sentiment Marketing 114

Sprout Social

DECEMBER 20, 2023

The calendar also enables seamless collaboration with in-calendar notes, content placeholders, drag-and-drop functionality and Approval Workflows that enable internal and external stakeholder reviews. Buffer offers a simplified publishing calendar and core team collaboration features, like post reviews and account management.

HootSuite 112

HootSuite Brands Price Collaboration 112

Keyhole.co

JANUARY 19, 2024

Some specific communities gaining traction include Booktok: this is dedicated to book reviews and recommendations Planttok: focused on plant care and gardening Cottagetok: which celebrates cottagecore aesthetics and lifestyle). Engaging with trending hashtags and challenges is a great way to discover what's currently popular on TikTok.

Trends 59

Trends Hashtag Fashion Energy 59

Hootsuite

NOVEMBER 24, 2020

If you’re spending more time fussing with hashtags or answering DMs than brainstorming new content ideas or planning your long term social media strategy, you could probably use a shortcut. Check and adjust hashtags (number and usage). Social listening is the most efficient way to: Track audience sentiment.

Social Media 145

Social Media Tools HootSuite Template 145

Hootsuite

MARCH 26, 2020

According to a survey conducted by Open the Government , more than half of voters want to see more authenticity and transparency in their government. Just like a business, the ability to remain authentic and honest with your audience is crucial to building a good relationship with them. Build public trust. And why wouldn’t they?

Social Media 143

Social Media HootSuite Education Social Media Management 143

Sprout Social

MARCH 21, 2019

Rather than dig through Google results, users can seek out authentic answers from actual people. These sorts of reviews are all the rage on YouTube and social media at large. Meanwhile, reporting via Sprout also highlights the most popular keywords and hashtags related to your business. The takeaway here?

Brands 107

Brands How To Sentiment Analysis 107

Hootsuite

JUNE 27, 2023

Source: Hootsuite The publishing tool uses AI learning to suggest relevant hashtags and the Best Time to Publish for your unique audience. Hootsuite Insights powered by Brandwatch is your ticket to automating competitor research and keeping an eye on your own brand’s sentiment. Want to save time while repurposing content?

Real Estate 80

Real Estate Social Media Tools HootSuite 80

Keyhole.co

FEBRUARY 26, 2024

Tabs Chocolate ditched the regular paid marketing efforts and focused on creating consumer trust through authentic content. While they don’t post frequently here, the brand has highlights for their most viral TikToks, ingredient list, reviews, and other resources. So, they got creative with their approach.

Social Media 59

Social Media Strategy UGC Influencer 59