22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps.

Review 284

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Google Review Count: 345. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. Google Review Count: 436. Showcase reviews: ViralBlog.

Tools 279

11 best social media listening tools


Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights.

Tools 125

21 best social media analytics tools


Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. Updated for 2019!

How Glossier Built a Cult Following on Social Media


From memes to GIFs to relatable quotes, cute animal pictures and videos and internet hashtags, everything that is part of today’s social media culture has been used by Glossier as content. The reviews and Instagram posts creates a cycle of advocacy and expands the fan-base. Hashtags.

How to Find and Reach Your Target Audience on Instagram

Sprout Social

Leverage the right hashtags. The right hashtags can get you in front of the right audience. This also means that they would use or follow hashtags relevant to the industry. It’s your job to make sure that you use those hashtags so that the right people can discover your content.

The ultimate social media listening guide for marketers

Sprout Social

To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. In it, we’ll review how you can use social media listening for your company or organization, as well as proving its value to the C-suite. A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. Result : brand sentiment, customer sentiment.

How to Be Great at Social Media for Financial Services

agora pulse

Social proof has grown as a result of people trusting user reviews over what companies have to say about their own products. In fact, close to 70% of online consumers don’t make a purchase before they look at product reviews. There’s a reason why 70% of Instagram hashtags are branded.

Are You Listening? The 20 Best Social Media Monitoring Tools

Buffer Social

To “listen”, businesses use social media monitoring tools to collect social mentions and track keywords, hashtags, and URLs that they are interested in. With Hootsuite, you can set up unlimited streams of social media content based on your mentions, selected keywords, hashtags, or locations.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate.

How to conduct smarter social listening for consumer brands

Sprout Social

These sorts of reviews are all the rage on YouTube and social media at large. Rather than stare at a laundry list of metrics wondering what they mean, listening can provide some much-needed context including: The positive and negative sentiment surrounding your brand mentions online. Sprout’s social listening and analytics features such as sentiment analysis can help brands understand where the love is coming from and what’s cause for complaint.

How to Use Location Data to Decode Customer Conversations

Convince & Convert

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below).

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What is Social Proof and How to Use it In Your Marketing Strategy


Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. Online reviews. The last time I bought something without reading a review first, it was a cup of lemonade from a roadside stand.

Social media measurement: how to figure out what works

Sprout Social

2: Review your social media metrics and KPIs ! With their branded hashtag (#AmplifyYourStyle), that’s exactly what they do. For example, factors such as timing, post format, hashtags and captions all impact the engagement rate of any given post. Use our hashtag.

Get Your Social Media Inbox To Zero

The Social Media Hat

Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. Most of those are quickly reviewed and deleted as well. (I The Monitoring tab includes any media (photos or video) from your hashtag or location searches.

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Branded hashtags: The number of Instagram posts with your branded hashtags. On the Set Up Your Business Profile page, review your business’s contact information, make any changes, and tap Done. Top hashtags by engagements. Hashtag tracking. Sentiment.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

She walks through choosing your subject matter, using hashtags, finding industry experts, and growing a following (for example, by attending relevant tweet chats). Instead you can tag someone in the photo and free up space for more words, hashtags and links.”

How to build brand loyalty that lasts

Sprout Social

Sprout’s Inbox not only lets you assign tasks to individual team members, but you can also enable approval permissions so that these critical messages are reviewed for brand voice and tone before they get published.

Everything Social Marketers Need to Know About Generation Z


Before buying anything, Gen Z expects to access and evaluate information, reviews, and their own research. Keep tabs on what others are saying about your organization with our guide to social media sentiment analysis. Do NOT write fake reviews or have your employees write faux reviews.

12 Time-Saving Tools for Content Marketers

Convince & Convert

Trendspottr lets you tap into emerging trends on social media , giving you early signals about hot topics, popular hashtags, and rising influencers. You can post your products for giveaways and reviews, as well as connecting directly with bloggers for specific promotions.

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The complete guide to Twitter listening

Sprout Social

In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Other listening channel options include tracking press articles, forum discussions and review sites. Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza. In the Trends Report, you’ll find topics and hashtags that are frequently mentioned with your brand on Twitter.

The complete guide to online social listening

Sprout Social

At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. Here’s a good example of curated reviews for Blue Apron. Review Sites (Yelp, TripAdvisor). For local businesses, online social listening on review sites is non-negotiable. Review sites are beneficial for beefing up your online reputation while also keeping tabs on others. The same can be applied to listening to and responding to reviews, too.

How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

From simply sharing user’s photos, to photo contests, to product or company reviews, many thriving companies on Instagram are experimenting with user generated content in one form or another. Hashtags and Contests with Giveaways. Share using the hashtag #birchbox.

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How to Gather Fan Feedback on Social Media

Convince & Convert

This means keeping an eye on three core factors when scanning your comments: Customer sentiment (Was their response positive, negative, or neutral?). You can choose what items you would like the tool to track, be it a keyword, campaign hashtag, or even your company name.

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

It would be great to be able to measure sentiment of tweets. . For example, SproutSocial has a ‘mark as complete’ button in their social inbox, and Agorapulse has a ‘reviewed’ button.

Make the most of your Sprout trial

Sprout Social

A complete calendar of hashtag holidays for 2019. As this report starts populating data, you can kick off your competitive analysis by reviewing your competitors’ audience growth, engagements and even Top Posts to see what post types are working best in your industry.

The 20 Minute Twitter Audit

Sprout Social

These can be positive, negative and neutral, so make sure you’re looking at the sentiment of replies instead of just the quantity. Taking time to review your Tweets on an ongoing basis will give you a lot of great insights. Step 3: Review the Data.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets.

The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

Our team has been hearing the same sentiment from marketers everywhere. Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast.

10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

This sentiment extends to the influencers that consumers follow and engage with on social media. Hashtag & influencer insights. Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Seventy percent of consumers place peer recommendations and reviews above professionally written content. A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website.

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Why aren’t Australian politicians meeting CEOs of Facebook Twitter etc? #auspol

Laurel Papworth

And while The Australian has a circulation of around 45,000 digital subscribers and around 120,000 print readers and The Australian Financial Review of around 28k digital subs, they are still the business newspapers of Australia. In Bed, Much? I understand courting Rupert Murdoch.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Seventy percent of consumers place peer recommendations and reviews above professionally written content. A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. UGC works better because of the #Socialproof consumers see as real – in photos, reviews, videos from others like them. Authentic reviews and user-generated content is more important than pushed-out marketing messages.

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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Abusing Twitter hashtags during a crisis. Submitting and reviewing only your own articles. However, I’ll add that EVERYONE should at least review this post at least once to make sure that they aren’t inadvertently making mistakes.

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

Jay: The idea is that you scan a wide variety of hashtags and keyword usage across primarily Twitter, I presume, but I’m sure you’re monitoring other social outposts as well? One of the things that we’re looking at really closely is sentiment analysis.

Fetching Friday – Resources Mashup, #FBCLContest Update & Funny Tennis


Tools to find out what other blogs are saying about you – why you should be monitoring for SEO, sentiment, and reciprocity (great since WordPress doesn’t always notify you in a timely manner). How to write a product review when you don’t own the product – great tips, although I think I handled it pretty well when I did a review of the Income Blogging Guide course. Fetching Friday – Resources Mashup, Week in Review & a Funny Vitamin Water Ad.

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