22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps.

Review 284

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Google Review Count: 345. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”

Tools 269

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Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. Google Review Count: 436. Showcase reviews: ViralBlog.

Tools 275

15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You can monitor what people are saying based on keywords, hashtags, locations, and even specific users.

Tools 114

Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Reviewing your Instagram posts with the highest engagement rates can help you identify the topics, messages, and graphics that interest your audience most. Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change.

Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends. Analyze customer sentiment. Brand monitoring allows you to take the pulse to see how customers are feeling and assess the social sentiment.

21 best social media analytics tools

Unmetric

Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. Updated for 2019!

How to Find and Reach Your Target Audience on Instagram

Sprout Social

Leverage the right hashtags. The right hashtags can get you in front of the right audience. This also means that they would use or follow hashtags relevant to the industry. It’s your job to make sure that you use those hashtags so that the right people can discover your content.

6 steps to create an org-wide social listening strategy

Sprout Social

We've gathered real user reviews of #audioediting software. Improve sentiment around customer service. Topic queries are the bread and butter of listening, and creating strong ones depends on the platforms, hashtags, keywords and phrases you include or exclude.

How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Keyhole.co : Find top referring sites for relevant hashtags. One key way to find out is to engage in some social listening and social media sentiment analysis.

What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. Online reviews. The last time I bought something without reading a review first, it was a cup of lemonade from a roadside stand.

B2B Employee Advocacy Best Practices

Oktopost

Give an overview of your social media goals, target audience, competitors, content tactics, custom hashtags, etc. Review of company social media policy. Brand Sentiment. Table of Contents. What is Employee Advocacy. Why Employee Advocacy Matters for B2B.

B2B 99

Why brands need a social media monitoring strategy

Sprout Social

It’s an immediately reactive strategy and pertains to all kinds of talk about your brand: reviews, product questions and even service repair complaints. Monitoring helps you with your brand perception and sentiment. Next, add in common brand hashtags and any current campaign hashtags.

The ultimate social media listening guide for marketers

Sprout Social

To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. In it, we’ll review how you can use social media listening for your company or organization, as well as proving its value to the C-suite. A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. Result : brand sentiment, customer sentiment.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate.

Everything Social Marketers Need to Know About Generation Z

Hootsuite

Before buying anything, Gen Z expects to access and evaluate information, reviews, and their own research. Keep tabs on what others are saying about your organization with our guide to social media sentiment analysis. Do NOT write fake reviews or have your employees write faux reviews.

Survey 103

How to Use Location Data to Decode Customer Conversations

Convince & Convert

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below).

Data 121

What is Social Listening, Why it Matters, and 10 Tools to Make it Easier

Hootsuite

Relevant hashtags. This “online mood” is also called social media sentiment. Keeping tabs on social media sentiment is a key part of social media listening. Engagement is good—but only when it comes with positive social sentiment. Reviews.

10 best competitor benchmarking tools in 2019

Unmetric

Sentiment analysis helps you identify how a certain brand or post is perceived by people. This also applies to solve consumer queries that your competitors haven’t by filtering posts based on negative sentiment they had received. How do you find out what your competitors are up to?

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Get Your Social Media Inbox To Zero

The Social Media Hat

Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. Most of those are quickly reviewed and deleted as well. (I The Monitoring tab includes any media (photos or video) from your hashtag or location searches.

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Branded hashtags: The number of Instagram posts with your branded hashtags. On the Set Up Your Business Profile page, review your business’s contact information, make any changes, and tap Done. Top hashtags by engagements. Hashtag tracking. Sentiment.

Social Media in Government: Benefits, Challenges, and How it’s Used

Hootsuite

Once you have a few phrases you think are strong, you can make social media posts containing each of the slogans as a phrase or hashtag. Review and approve messages, log all activity and interactions, secure login access, and set up post review and approvals.

How Our Social Media Management Tool Continued Evolving in 2019 [Infographic]

agora pulse

Saved hashtag picker. Successful content on Twitter and Instagram relies on the strategic use of hashtags. But among all the other things we need to remember as social media managers, recalling which hashtags to use with each tweet or post can be a challenge.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

She walks through choosing your subject matter, using hashtags, finding industry experts, and growing a following (for example, by attending relevant tweet chats). Instead you can tag someone in the photo and free up space for more words, hashtags and links.”

How to conduct smarter social listening for consumer brands

Sprout Social

These sorts of reviews are all the rage on YouTube and social media at large. Rather than stare at a laundry list of metrics wondering what they mean, listening can provide some much-needed context including: The positive and negative sentiment surrounding your brand mentions online. Sprout’s social listening and analytics features such as sentiment analysis can help brands understand where the love is coming from and what’s cause for complaint.

12 Time-Saving Tools for Content Marketers

Convince & Convert

Trendspottr lets you tap into emerging trends on social media , giving you early signals about hot topics, popular hashtags, and rising influencers. You can post your products for giveaways and reviews, as well as connecting directly with bloggers for specific promotions.

Tools 162

How to build brand loyalty that lasts

Sprout Social

Sprout’s Inbox not only lets you assign tasks to individual team members, but you can also enable approval permissions so that these critical messages are reviewed for brand voice and tone before they get published.

Social media measurement: how to figure out what works

Sprout Social

2: Review your social media metrics and KPIs ! With their branded hashtag (#AmplifyYourStyle), that’s exactly what they do. For example, factors such as timing, post format, hashtags and captions all impact the engagement rate of any given post. Use our hashtag.

Essential Sprout features to help your brand maintain connection in an uncertain time

Sprout Social

At minimum, it’s important to review content you’ve previously scheduled to make sure it still feels relevant given the situation your community is facing right now. .

How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

From simply sharing user’s photos, to photo contests, to product or company reviews, many thriving companies on Instagram are experimenting with user generated content in one form or another. Hashtags and Contests with Giveaways. Share using the hashtag #birchbox.

UGC 83

How to Gather Fan Feedback on Social Media

Convince & Convert

This means keeping an eye on three core factors when scanning your comments: Customer sentiment (Was their response positive, negative, or neutral?). You can choose what items you would like the tool to track, be it a keyword, campaign hashtag, or even your company name.

11 of the Best Social Media Analytics Tools (Free and Paid)

Hootsuite

Key benefits : Analyze brand sentiment and customer demographics in real time. It analyzes your earned social mentions so you can measure social sentiment. Trends: A report on the conversations and accounts influencing a specific topic or hashtag, including mentions per hour or minute.

The complete guide to Twitter listening

Sprout Social

In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Other listening channel options include tracking press articles, forum discussions and review sites. Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza. In the Trends Report, you’ll find topics and hashtags that are frequently mentioned with your brand on Twitter.

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

It would be great to be able to measure sentiment of tweets. . For example, SproutSocial has a ‘mark as complete’ button in their social inbox, and Agorapulse has a ‘reviewed’ button.

How to Use Social Media for Crisis Communications and Emergency Management

Hootsuite

Review—and possibly pause—your upcoming social calendar. Review—and possibly pause—your upcoming social calendar. They even came up with their own branded hashtag. On a regular day, connecting with your audience on social media requires tact, care, and forethought.

The complete guide to online social listening

Sprout Social

At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. Here’s a good example of curated reviews for Blue Apron. Review Sites (Yelp, TripAdvisor). For local businesses, online social listening on review sites is non-negotiable. Review sites are beneficial for beefing up your online reputation while also keeping tabs on others. The same can be applied to listening to and responding to reviews, too.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets.

Make the most of your Sprout trial

Sprout Social

A complete calendar of hashtag holidays for 2019. As this report starts populating data, you can kick off your competitive analysis by reviewing your competitors’ audience growth, engagements and even Top Posts to see what post types are working best in your industry.

The 20 Minute Twitter Audit

Sprout Social

These can be positive, negative and neutral, so make sure you’re looking at the sentiment of replies instead of just the quantity. Taking time to review your Tweets on an ongoing basis will give you a lot of great insights. Step 3: Review the Data.

How Glossier Built a Cult Following on Social Media

Unmetric

From memes to GIFs to relatable quotes, cute animal pictures and videos and internet hashtags, everything that is part of today’s social media culture has been used by Glossier as content. The reviews and Instagram posts creates a cycle of advocacy and expands the fan-base. Hashtags.

The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

Our team has been hearing the same sentiment from marketers everywhere. Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast.

Are You Listening? The 20 Best Social Media Monitoring Tools

Buffer Social

To “listen”, businesses use social media monitoring tools to collect social mentions and track keywords, hashtags, and URLs that they are interested in. With Hootsuite, you can set up unlimited streams of social media content based on your mentions, selected keywords, hashtags, or locations.

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