Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

Tools 277

Tools Tips Marketing Social Media 277

Pixlee

FEBRUARY 4, 2018

User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. UGC marketing is powerful because it can be used across multiple channels and platforms.

UGC 65

UGC Brands Content Crowdsourcing 65

Waxing UnLyrical

JANUARY 3, 2013

No subscriptions, no hidden fees, no credit card authentications. It’s a clever way for social media fans with a large following to monetize their creativity and influence on popular platforms. A large part of marketing is about gathering and analyzing information. Like it’s almost too good to be true. Field Agent.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Convince & Convert

DECEMBER 5, 2013

Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. 2 Amazing Movember Case Studies That Will Make You Grow it Back is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Case Study 139

Case Study Study Sysomos Crowdsourcing 139

Hootsuite

JULY 6, 2022

Social commerce is a subset of eCommerce. It involves buying and selling over social media. And to crowdsource sentiment on your brand. Brands on social media have the added benefit of giving people a place they can easily contact you and where you can reach out to them. What are Instagram eCommerce tags?

Instagram 118

Instagram HootSuite UGC Influencer 118

Pixlee

APRIL 27, 2020

Digital events have become a key element in 2020 marketing strategies. On the digital channels, marketers are struggling to secure a few moments of attention from their audience. On the digital channels, marketers are struggling to secure a few moments of attention from their audience. Crowdsource topics, themes, and content.

Eventful 61

Eventful Engagement Brands Crowdsourcing 61

Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward.

Brands 111

Brands Sentiment Conversation Hashtag 111

Sprout Social

OCTOBER 23, 2019

This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important?

Loyalty 86

Loyalty Brands How To Discount 86

Later

APRIL 24, 2019

One of the biggest trends in Instagram influencer marketing this year is brands giving more “independence” to their influencer partners. It’s about building a collaborative environment where influencers feel trusted to flex their creative muscle and come up with messaging that feels authentic.

List 56

List Instagram Brands Crowdsourcing 56

Hootsuite

MARCH 30, 2020

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare.

Social Media 145

Social Media How To Exercises Guidelines 145

Sprout Social

SEPTEMBER 1, 2022

Despite its meteoric rise in popularity, YouTube’s influence has slipped under many marketers’ radar. While 51% of consumers are turning their attention to YouTube in 2022, only 35% of marketers are investing in the platform. Note three out of four YouTube users seek out content that’s “genuine, authentic and relatable.”

YouTube 113

YouTube Brands Communities Video 113

Sprout Social

DECEMBER 6, 2021

Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement. Are you actively managing your YouTube community?

Communities 130

Communities YouTube Engagement How To 130

Kikolani

JANUARY 13, 2014

Let people record an answer to a question on their own time for a crowdsourced interview podcast. (JE). Send an email, then a followup email, then a followup on social media to make sure they got the email if you get no response. Use marketing channels to be more human. Drives other marketers nuts.

Review 144

Review Influencer Crowdsourcing Vimeo 144

Hootsuite

AUGUST 27, 2019

Great digital marketing provides viewers and readers with valuable, engaging content. That’s why tutorials or how tos crush it on social media. Farmer’s Market!) That’s great for engagement and brand authenticity. Or perhaps you own a marketing agency. Crosspost from other social media sites.

Instagram 111

Instagram Engagement Hashtag Delicious 111

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. These writers face the same challenge.

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. Market research is as important to most companies as the payroll department.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 200

Social Media Tools Strategy Tips 200

Sprout Social

MAY 31, 2022

Social media is a hub for civic engagement. Whether you’re seeing celebrities take to Twitter to express their opinions on current events, brands talking about how their values relate to the issues that matter, or everyday people joining the conversation, social is a powerful platform for activism. What is social media activism?

Activities 93

Activities Social Media Transportation Education 93

Later

MAY 28, 2020

As a brand, Pride Month offers a chance to celebrate, show support, and raise awareness of LGBTQIA+ rights on your social media channels. Plus, with COVID-19 and social distancing measures in place this year, supporting Pride virtually and creating a safe community space on social media is more important than ever.

Campaign 60

Campaign Social Media How To Instagram 60

Later

JUNE 18, 2019

For brands, it’s a chance to celebrate, show support and raise awareness of LGBTQIA+ rights on social media, but a successful Pride campaign is more than just adding a rainbow to your logo. Tips for Planning & Running a Successful Pride Campaign on Social Media.

Campaign 56

Campaign Social Media How To Instagram 56

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. It is trying, instead, to create a more authentic kind of value — and to do that, you need ideals.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Kikolani

SEPTEMBER 17, 2013

In celebration of the launch of my first premium training course on how to promote your content , I asked some of the top blogging, content marketing, and online marketing experts to answer one important question. This enables them to easily promote your content to their favorite social channels. Brilliant job Kristi!

Tips 168

Tips Influencer Blogger LinkedIn 168