How to use social media crowdsourcing effectively

Sprout Social

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. Let’s take a closer look at how you can use crowdsourcing for your business. What is crowdsourcing?

Social Media Marketing in the Midst of COVID-19

Ignite Social Media

I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the COVID-19 outbreak. Social Media Marketing during COVID-19.

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5 Ways Crowdsourcing Improves Your Content Marketing

Convince & Convert

As content marketing matures, marketers continue to identify appropriate channels where their investments will pay off with content that sells. Crowdsourcing, when done properly, can play a pivotal role with your content marketing.

Facebook Contest: Lay’s Uses Crowdsourcing to Find New Flavor

The Realtime Report

Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor.

Interesting Crowdsourcing Cases:MJ’s New Video, Iceland’s Constitution

Mindjumpers

Tweet A lot of videos and forums where opinions are crowdsourced have recently come to my attention. This fits with social media as fans or tribe members get to be part of the final outcome in a participatory or engaging manner.

Crowdsource Your Way to the Best Landing Page

Convince & Convert

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing.

Is Crowdsourcing Really the Industry’s Dark Side?

Waxing UnLyrical

Those words jumped out of my mouth when I learned what crowdsourcing was. With crowdsourcing you could simply log on to a website and get work from incredibly talented designers from all over the world, with different styles and approaches. Guest post by Adam Weitz. [Ed:

#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations.

Why real social media experts are also great writers

Sherrilynne Starkie

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. Why is good writing important for social media success?

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

SXSW is a sizzling hub for the rising stars of social media. Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012).

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Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand

Mindjumpers

They want to have their hand in where a brand goes, what a flavor is for a brand, what direction it goes, they want to have a say” – according to the Chief Marketing Officer of Frito-Lay North America, Anindita Mukherjee. “Today consumers want to have their voices heard.

Airbnb Releases First Short Film Crowdsourced From Vines

Convince & Convert

The creativity and power of Vine continues to generate headlines as marketers keep pushing the limits of what’s possible with the popular six-second video platform. Social Image of the Week airbnb jessica gioglio social image of the week social media image of the week video marketing vine

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Social Media for Sales

Webbiquity SMM

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. In terms of revenue generation, the effective use of social media by both sales and marketing teams is critical.

Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions. Using social media and video to promote it, they generated $10,000 in the first 10 days, as reported by Grist.

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The social media marketer’s guide to YouTube marketing

Sprout Social

With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. Consistency is the key to YouTube marketing success.

Don’t tell Jelli there is no ROI in Social Media!

Buzz Marketing for Technology

Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced. So I like to classify this ROI in Social Media as an approach that leverages the data of social media.

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Crowdsourcing Logo Design on a Budget

Idaconcpts

Make sure to network with relevant media outlets (both online and offline) that would appeal to your potential contestants. Since content is king, local media providers are always looking for attractive ideas, so if you position your contest just right, you might get their attention.

Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest

Convince & Convert

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing.

Social Media That Made Us Laugh This Month

Ignite Social Media

Within Social Media these days, there is an influx of brands and businesses competing for that number one spot. This month, Old Spice tested out a new engagement tactic by crowdsourcing a promotional video and hosting an open casting call on Twitter.

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. crowdsourcing.

7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. 7 Ways To Use Social Media To Create Buzz-Worthy Events from Jay Baer. You should also gather social information from all registrants.

Close Looping Your Social Media Marketing Campaign!

Atom Thought

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. CrowdSourcing- The New Social Media Mantra to Sell Better!

Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media.

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Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Just 4 People doing Social Media?

crowdsourcing- The New Social Media Mantra to Sell Better!

Atom Thought

7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. 7 Ways To Use Social Media To Create Buzz-Worthy Events from Jay Baer. You should also gather social information from all registrants.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. Market research is as important to most companies as the payroll department. This is where crowdsourcing comes in.

How to Use Social Media to Sell More Products

Rebekah Radice

Social media is more than a traffic and engagement driver. Rather than focusing on one-off tactics, you connect strategically align your sales and marketing efforts. How to Use Social Media to Sell More Products. That’s where email marketing comes in.

How Social Media is changing brand communication paradigm

Atom Thought

Do let me know what you think of how social media is changing the communication and decision process paradigm! Social Media Marketing & New Age Communication. CrowdSourcing- The New Social Media Mantra to Sell Better!

10 Ideas for Holiday Campaigns on Social Media

Likeable

These statistics demonstrate that while the marketing space may be crowded during the holidays, there is an active audience present to take action, engage, and convert if brands serve up the right content. People love to tell their stories and share their opinions on social media.

Social Media 5000 Years Back!

Atom Thought

Brands need to play the social media marketing game very subtly. How businesses are lapping up social media? CrowdSourcing- The New Social Media Mantra to Sell Better! Social Media Experiment by Ford Fiesta!

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. What is Social Media Optimization and Why Should I Care? 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

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It’s a Mad Mad (Men) World

Waxing UnLyrical

or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. Fast forward 14 years, and the media world is in absolute chaos. Carnage; not a great way word to describe industry if you are a senior ad or marketing exec. Crowdsourcing for war.

Social Media Contest: Send Your Facebook Profile On A Cape Town Holiday

The Realtime Report

According to Cape Town Tourism, the social networking giant sees more than 300 million photos uploaded every day, many of them travel photos. This isn’t Cape Town Tourism’s first creative attempt at social marketing.

5 Ways Social Media is Like a Great Friendship

Techipedia: Tamar Weinberg

When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. This is a guest post by Danny Wong.

Why Doesn’t Your Company Have a Social Media Voice Document?

SocialFish

Pretend I’ve just waxed bombastically about the ubiquity of social media and the importance of getting everybody in the company on board. People in your organization are going to be connected to social somehow. A Social Media ‘Voice’ document.

Media and Mining vs Social Media and GetUp

Laurel Papworth

Lord Monckton told Mining executives to buy up big in Mining and use the Super Rich to exert control over media messages. And taking out injunctions to stop social mediacrowdsourcing” about her, her family and her business. Which is mining and media.

Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

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14 Quick Tactics to Encourage Corporate Social Media Adoption

Direct Marketing Observations

To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. BL recounted the raw responses on her blog post , but I wanted to clean them up a little bit, make them into complete sentences, add some clarity and lastly point attendees from Social Fresh to this page. 3) On-going social media education !

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Tying Together Social Media and Corporate Social Responsibility July 6th, 2010 |Written By: Laura Hall | View Comments Tweet Guest post by Laura Hall , Managing Partner at PainePR.

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Recession? Not for Social Media Marketing!

Atom Thought

. The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend: 53% of the marketers are determined to increase their social media budget during the recession. Very clearly 95% of the marketers are positively inclined towards investing in Social Media, even during recession. Though the survey also brings out the fact that 75% of the marketers have allocated USD100,000 or less for social media marketing!

How to Use Social Media in Healthcare: A Guide for Health Professionals

Hootsuite

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. That includes social media groups.