Sprout Social

MAY 31, 2022

Social media is a hub for civic engagement. Whether you’re seeing celebrities take to Twitter to express their opinions on current events, brands talking about how their values relate to the issues that matter, or everyday people joining the conversation, social is a powerful platform for activism. What is social media activism?

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Social Media Activities Transportation Brands 88

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. Crowdsourcing is an useful model because it can be used by any group for any reason.

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Crowdsourcing Social Media CoTweet CoTweet 192

Atom Thought

AUGUST 29, 2010

It was an interesting topic in the sense that it allowed me to think and present on how decision making process of people is undergoing a paradigm shift, as also then how challenging it becomes for brands to integrate their communication within the social media framework to reach and influence people. Bean bags don’t make a Google!

Social Media 266

Social Media Brands Crowdsourcing Embedding 266

Atom Thought

AUGUST 13, 2010

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. CrowdSourcing- The New Social Media Mantra to Sell Better! Facebook Notes- Thoughts Social Media Experiment by Ford Fiesta!

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Social Media Campaign Marketing Crowdsourcing 219

Ignite Social Media

AUGUST 29, 2017

Within Social Media these days, there is an influx of brands and businesses competing for that number one spot. This month, Old Spice tested out a new engagement tactic by crowdsourcing a promotional video and hosting an open casting call on Twitter. Hope you enjoyed this month’s round up of social media that made us laugh!

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Social Media Crowdsourcing One Spot Twitter 114

Likeable

JULY 23, 2020

Take a look at these brands that are taking a stand against racism through social media campaigns that are both innovative and genuine, and the lessons you can learn from them. Throughout the summer, VSCO will spotlight the submitted imagery and art across its social channels and within the Discover section of its app.

Social Media 85

Social Media Brands Crowdsourcing Instagram 85

Hootsuite

MARCH 30, 2020

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare.

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Social Media How To HootSuite Guidelines 145

The Realtime Report

JULY 19, 2012

Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor. with previous winning flavors including: Caesar-salad chips in Australia. shrimp chips in Egypt. sausage chips in Egypt.

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Crowdsourcing Facebook Social Media Campaign 186

Convince & Convert

AUGUST 7, 2012

As content marketing matures, marketers continue to identify appropriate channels where their investments will pay off with content that sells. The drivers behind a potentially long sales cycle involves content created and distributed over a broad array of social media channels that need to be measured against business objectives.

Crowdsourcing 119

Crowdsourcing Content Marketing Social Media 119

The Realtime Report

AUGUST 27, 2012

., farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions. In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies.

Social Media 178

Social Media API Marketing Education 178

Rebekah Radice

JULY 5, 2018

Social media is more than a traffic and engagement driver. Rather than focusing on one-off tactics, you connect strategically align your sales and marketing efforts. Rather than focusing on one-off tactics, you connect strategically align your sales and marketing efforts. How to Use Social Media to Sell More Products.

Social Media 120

Social Media Products Affiliate marketing How To 120

Buzz Marketing for Technology

JULY 6, 2011

Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced. So I like to classify this ROI in Social Media as an approach that leverages the data of social media.

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Social Media ROI Crowdsourcing Data 208

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.”

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Social Media Eventful Hashtag Conference 134

Direct Marketing Observations

AUGUST 24, 2010

Last week we had the pleasure to have Beth Kanter host our weekly tweetchat over at Hashtag social media. The subject was obviously about Non Profit Organizations and how social media can play favorably with them. Tags: non-profits social media beth kanter hashtagsocialmedia NPO's tweetchats.

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Social Media Crowdsourcing Organization Hashtag 209

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. Tweet This!

Social Media 145

Social Media Crowdsourcing StumbleUpon Digg 145

Buzz Marketing for Technology

JUNE 15, 2010

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Email this to a friend?

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Mindjumpers

JUNE 17, 2011

Tweet A lot of videos and forums where opinions are crowdsourced have recently come to my attention. This fits with social media as fans or tribe members get to be part of the final outcome in a participatory or engaging manner. Now a look at MJ’s Crowdsourced video: Similar Posts: 5 Great Social Media Initiatives in 2010.

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Crowdsourcing Video Social Media Facebook 196

Atom Thought

OCTOBER 10, 2010

Brands need to play the social media marketing game very subtly. How businesses are lapping up social media? CrowdSourcing- The New Social Media Mantra to Sell Better! Social Media Experiment by Ford Fiesta! Coming back to 21st century- How can brands learn from Ramayana?

Social Media 245

Social Media Crowdsourcing Small Business Brands 245

Laurel Papworth

MAY 14, 2010

And there are a lot of innovation crowdsourced communities online. So I got to thinking: what if we crowdsourced a solution? And my second question was… would BP listen to a crowdsourced solution? Crowdsourced innovation social networks. So I had a look on crowdsourced business websites. Schweeeeeet.

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Crowdsourcing Social Media Social Networking Blogger 94

The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. million soccer fans back in 2010.

Crowdsourcing 170

Crowdsourcing Blogger Travel Campaign 170

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.”

Social Media 94

Social Media Eventful Hashtag Conference 94

Convince & Convert

SEPTEMBER 19, 2013

The creativity and power of Vine continues to generate headlines as marketers keep pushing the limits of what’s possible with the popular six-second video platform. The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines.

Crowdsourcing 115

Crowdsourcing Film Social Media Video 115

Audiense

APRIL 25, 2022

Digital innovators are changing the face of marketing for fashion retail brands. Be it using Twitter to tell a story or crowdsourcing content on Instagram, more brands are shifting their focus toward integrated marketing campaigns that allow them to generate buzz around new products and strut their stuff–both offline and online.

Retail 88

Retail Brands Crowdsourcing Social Media 88

Techipedia: Tamar Weinberg

MARCH 1, 2011

When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. 5 Ways Social Media is Like a Great Friendship is a post written by Tamar Weinberg. ].

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Social Media Crowdsourcing Communities RSS 234

Atom Thought

MARCH 16, 2009

The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend: 53% of the marketers are determined to increase their social media budget during the recession. Very clearly 95% of the marketers are positively inclined towards investing in Social Media, even during recession.

Social Media 113

Social Media Marketing Crowdsourcing Survey 113

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. Market research is as important to most companies as the payroll department.

Social Media 103

Social Media Crowdsourcing Strategy Brands 103

Waxing UnLyrical

JUNE 24, 2011

Those words jumped out of my mouth when I learned what crowdsourcing was. With crowdsourcing you could simply log on to a website and get work from incredibly talented designers from all over the world, with different styles and approaches. Crowdsourcing forces them to do both and they resent it. Here is his guest post.].

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Crowdsourcing Compete Flickr Twitter 165

Convince & Convert

JUNE 13, 2013

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing.

Crowdsourcing 112

Crowdsourcing Video Social Media YouTube 112

Direct Marketing Observations

FEBRUARY 5, 2010

To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.

Social Media 177

Social Media Hashtag Case Study Crowdsourcing 177

Direct Marketing Observations

OCTOBER 12, 2010

They decided to go from this… To this… Ouch… Without really knowing the full back story but having a good feel for when major retailers and companies crowdsource new ideas, I think it’s safe to say that Gap really didn’t reach out to its user base to find out what they might think. They went off. What do we do?

Social Media 209

Social Media UGC Brands Crowdsourcing 209

Rebekah Radice

JULY 5, 2018

Social media is more than a traffic and engagement driver. Rather than focusing on one-off tactic, you connect the connect the dots between your sales and marketing efforts. Rather than focusing on one-off tactic, you connect the connect the dots between your sales and marketing efforts. Highlights From Episode 20.

Social Media 60

Social Media Products Affiliate marketing How To 60

Ari Herzog

AUGUST 1, 2010

Who wants to start this crowdsourcing exercise? -- Thank you for reading 30 Social Media Strategies You Need to Know at AriWriter. Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? How Often Do You Use Social Media Tools?

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Social Media Strategy Crowdsourcing Exercises 133

Laurel Papworth

FEBRUARY 15, 2012

Lord Monckton told Mining executives to buy up big in Mining and use the Super Rich to exert control over media messages. And taking out injunctions to stop social media “crowdsourcing” about her, her family and her business. Which is mining and media. Social Media and Mining.

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Social Media Crowdsourcing Buy News 104

Techipedia: Tamar Weinberg

DECEMBER 26, 2012

The introduction of social feeds by Facebook, Twitter and other social networks changed the way that people discovered content. This crowdsourced, automated method of discovering popular content was a drastic improvement in how we found interesting information and media on a daily basis.

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Social Media Aggregator Google Reader Flipboard 218

The Realtime Report

OCTOBER 4, 2012

According to Cape Town Tourism, the social networking giant sees more than 300 million photos uploaded every day, many of them travel photos. This isn’t Cape Town Tourism’s first creative attempt at social marketing. That campaign resulted in over 36 million Twitter impressions in just three weeks.

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Social Media Facebook Tourism Travel 181

Convince & Convert

FEBRUARY 11, 2015

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing. By crowdsourcing feedback on your landing page design, you’re provided the benefit of fresh eyes.

Crowdsourcing 60

Crowdsourcing Social Media Social Networking Conversation 60

Likeable

NOVEMBER 13, 2019

These statistics demonstrate that while the marketing space may be crowded during the holidays, there is an active audience present to take action, engage, and convert if brands serve up the right content. People love to tell their stories and share their opinions on social media. Encourage Sharing and Engagement.

Social Media 70

Social Media Campaign Instagram Sentiment 70