Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

Social Media 142

Social Media HootSuite Meme Influencer 142

Buffer Social

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

Collaboration 93

Collaboration Social Media Project Reputation 93

Keyhole.co

NOVEMBER 8, 2023

By now, pretty much all businesses know the importance of social media. Worldwide, there are nearly 5 billion social media users. Social media compliance sounds easy. In this article, we’ll explore 8 important lessons about social media compliance – but first, what exactly is it?

Social Media 52

Social Media Policies Guidelines Privacy 52

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Strategy 116

Strategy Brands Content UGC 116

Buffer Social

AUGUST 30, 2023

Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose. He uses the example of Taylor Swift to illustrate the difference.

Communities 78

Communities Social Media Community building Groups 78

Social Media Strategies Summit

NOVEMBER 30, 2022

hours on social media. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. Sign up for one of our upcoming social media conferences. We spend more than seven hours daily using the internet , including almost 2.5

Campaign 304

Campaign Brands Influencer Collaboration 304

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

The Realtime Report

APRIL 24, 2024

” Building Real Relationships In our increasingly digital world, authentic human connections are more precious than ever. When gratitude is authentic, it fosters affection and loyalty. Reinforce your message by connecting across email, social media, video, phone, text, direct mail, and more. Works every time.

Eventful 91

Eventful Survey Loyalty Authentication 91

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. Topicals Influencer trips are staples within the beauty industry.

Examples 120

Examples Influencer Campaign Marketing 120

Buffer Social

JUNE 6, 2018

At Buffer, we think a lot about the future of social media. Social media is as much about engagement with other people as it is about sharing content. It’s why we call it “social” media. Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy.

Social Media 111

Social Media Engagement Marketing How To 111

Social Media Strategies Summit

AUGUST 26, 2022

If you look at how consumers choose what brands to buy, you’ll find that a large portion of their decision-making process has to do with authenticity and ESG factors (in addition to price and convenience, of course). Unless, of course, you’re OK with coming off as sales-y. (In Source: chanty.com.

Loyalty 204

Loyalty Software Publishing Products 204

Keyhole.co

DECEMBER 3, 2020

While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. Do you want your social media campaigns make a splash in style? Savage X Fenty Key Elements to a Successful Fashion Social Media Campaign. Ready to dig in?

Fashion 105

Fashion Campaign Social Media Hashtag 105

Keyhole.co

OCTOBER 21, 2023

Social media now offers much more than just a way to interact with loved ones. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Monitoring social media is like listening in on discussions at a busy market in the digital realm.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

APRIL 25, 2023

While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. It can be helpful to gather some inspiration for your industry before you start putting together your own campaigns, and fashion social media campaigns are always in vogue.

Fashion 52

Fashion Campaign Social Media Marketing 52

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience? Why does brand experience matter?

Brands 106

Brands Sentiment How To Analysis 106

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty.

Strategy 177

Strategy Marketing Banking Influencer 177

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. These are loyal brand followers who can sing your praises.

Brands 121

Brands ROI UGC Authentication 121

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Do you regularly update your social media profiles?

Social Media 101

Social Media Survey Advertising Review 101

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership.

Loyalty 60

Loyalty Twitter Brands Sample 60

Hootsuite

DECEMBER 2, 2019

Nearly three-quarters of American adults use social media—making it a critical part of any business strategy. Indeed, social media is one of the best ways to connect with people who already love your brand. Getting started with social doesn’t have to be scary or expensive. Conduct a social media audit.

Small Business 145

Small Business Social Media Tips How To 145

agora pulse

OCTOBER 21, 2019

However, social media is a great platform for targeting other generations with FOMO marketing. billion active users, social media provides a huge potential audience. At my content marketing agency Contentworks , we have seen huge success with FOMO social media marketing techniques. With over 3.5 What to do.

Social Media 80

Social Media Marketing Loyalty UGC 80

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Just because they are doesn’t mean you should be, of course, but it could be a sign that it’s worth testing. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos.

Questions 104

Questions Banking Insurance HootSuite 104

Keyhole.co

DECEMBER 29, 2022

While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. It can be helpful to gather some inspiration for your industry before you start putting together your own campaigns, and fashion social media campaigns are always in vogue.

Fashion 52

Fashion Campaign Social Media Hashtag 52

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? Connecting with your audience in a human and authentic way will bring you a much higher return on your investment than a spam strategy focused on quantity of content over quality. They are random. Source: Wikipedia.

Template 78

Template Templates Social Media Content 78

agora pulse

JANUARY 9, 2020

So, is your social media marketing budget ready to go? spent on AdWords but influencer marketing delivers an average earned media value (EMV) of $5.20 In the past, influencers were celebrities with millions of followers but now, consumers care more about authenticity than follower numbers. Paid social media ads.

Social Media 96

Social Media CPM ROI Marketing 96

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? Connecting with your audience in a human and authentic way will bring you a much higher return on your investment than a spam strategy focused on quantity of content over quality. They are random. Source: Wikipedia.

Template 78

Template Templates Social Media Content 78

agora pulse

OCTOBER 1, 2019

With the right planning, you can make sure your social media is one less thing to worry about. That’s why you have to prepare your social media for the holidays now. Prepare Your Holiday Marketing on Your Social Media Accounts. Get your social calendar ready now. We know Black Friday.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

With the right planning, you can make sure your social media is one less thing to worry about. That’s why you have to prepare your social media for the holidays now. Prepare Your Holiday Marketing on Your Social Media Accounts. Get your social calendar ready now. We know Black Friday.

Social Media 135

Social Media Small Business How To Campaign 135

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty.

Strategy 92

Strategy Marketing Banking Influencer 92

Hootsuite

APRIL 3, 2023

A Facebook engagement post is a type of social media post that increases your Facebook Page’s engagement rate by encouraging your followers to take action. Sure, there are tons of stats out there about how low organic reach is nowadays, but Facebook is still the world’s most popular social media platform. Need a photo?

Engagement 110

Engagement UGC Facebook HootSuite 110

Hootsuite

JUNE 29, 2023

The concept of a business relying on reputation is nothing new, of course. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Here’s how.

Reputation 106

Reputation Strategy Brands HootSuite 106

Oktopost

AUGUST 4, 2023

While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees? Your employees hold an incredibly high value for your businesses provided you understand how to showcase their enthusiasm in a way that feels authentic.

ROI 48

ROI Loyalty Embedding Metrics 48

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

Report 62

Report Atlassian Brands Sentiment 62

Convince & Convert

JUNE 24, 2011

Everything you know about social media you probably learned in high school. In full disclosure, a lot of our social media strategy flows out of the work we do with Jay Baer. He’s been great, taught me and our entire agency a ton about how to develop and deploy social media for our clients and own efforts to grow business.

Social Media 156

Social Media Flickr Badge Groups 156

Sprout Social

OCTOBER 19, 2022

Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. The thing is—consumers trust content from creators because it feels authentic. Ask your followers.

Campaign 100

Campaign Content How To Influencer 100

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies. There lies the magic of B2B influencer marketing.

B2B 111

B2B Influencer Brands Marketing 111

Hootsuite

MAY 26, 2021

Social selling — maybe you’ve heard of it, but you aren’t entirely sure what it means. Think it’s the same as social media marketing ? Or maybe you think it’s basically just social media advertising ? Done right, social selling can replace the dreaded practice of cold calling. What is social selling?

HootSuite 145

HootSuite How To B2B LinkedIn 145