Sprout Social

FEBRUARY 13, 2019

We all benefit because you can intimately understand your audience, helping to better build community and connection. Offered as a new Premium Add-on, Sprout’s Advanced Listening solution is fully integrated alongside the engagement, publishing and reporting tools you rely on everyday. All the functionality you need, under one roof.

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Sprout Social

NOVEMBER 29, 2023

The platform wants its users to engage authentically and organically, so Instagram put together limits and penalties for tactics they see as potentially gaming their algorithm. Let’s talk about legalities—or at least, what abides by Instagram’s Community Guidelines —so your account doesn’t get penalized.

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Instagram Tools Strategy Hashtag 115

Webbiquity SMM

JUNE 21, 2022

Consistent brands are perceived as more authentic, and without consistency across marketing channels, customers will perceive the brand as confused – or even worse, duplicitous! Moreover, brands today can use their websites to build a community around their product or service. Affiliate sales support independent publishing.

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Influencer Brands Policies Privacy 288

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. In this blog post we’re sharing how and why you should build an Instagram community, as well as 6 tips to help you get started: Why Build an Instagram Community.

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Communities Instagram UGC How To 78

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. If you’re part of the black community, you should be focusing on the latter, as it’s less competitive and will yield results for you faster. It’ll determine your pillar topics, publishing frequency and approach to driving engagement.

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SEO Social Media Strategy Hashtag 154

Ignite Social Media

MAY 25, 2021

Another obvious but worth the mention callout is to follow Instagram’s Community Guidelines. Okay, now that the obvious is out of the way, let’s quickly run through a summary of the content do’s and don’ts when creating and uploading Reels according to the algorithm: Do’s: Share authentic content, particularly using the Reels camera.

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Instagram Engagement Content Tips 172

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

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Communities UGC Marketing Newsletter 52

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. For example, if you check out Breaking Eighty , you’ll find that the business regularly publishes video versions of its most popular articles on YouTube. Source: twitch.tv

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Social Media Tips Marketing UGC 225

Social Media Strategies Summit

SEPTEMBER 28, 2023

The focus on UGC is for a good reason; it improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is inherently peer-reviewed, making it more trustworthy. As you’d expect, the brand reshares the best content through its social channels.

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UGC Content Bazaarvoice Hashtag 222

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. In this blog post we’re sharing how and why you should build an Instagram community, as well as 6 tips to help you get started: Why Build an Instagram Community.

Communities 60

Communities Instagram UGC How To 60

Buffer Social

SEPTEMBER 21, 2023

” This is a testament that once you build genuine, authentic connections with your audience, they're interested in hearing your thoughts on anything. It's about navigating the overwhelming landscape with a compass of authenticity, guided by genuine intent and a deep understanding of one's audience. Not gonna lie.

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Authentication Newsletter Journal Communities 92

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

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Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

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Strategy Brands Content UGC 124

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Plus, 34% prefer videos that are authentic and less produced.

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Social Media Content Airlines Authentication 90

Adam Sherk

MARCH 7, 2011

There were some interesting posts over the weekend from Steve Cheney and Robert Scoble on whether utilizing Facebook Comments kills or in fact increases user authenticity within on-site commenting. So is the system good for publishers? 10 Practical Twitter Tips for Publishers. I think it is.

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Comments Publishing Facebook System 132

Pixlee

MAY 8, 2020

Digital brand communities were popular before 2020, but they’re gaining a more informal and authentic edge in 2020. This is why creating a digital community around your brand is now an essential approach in maintaining and growing your online presence, generating more leads, and growing your revenue.

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Communities Brands Badge Focus Group 54

Buffer Social

SEPTEMBER 28, 2023

Whether you're a creator, a small business owner, or just someone looking to grow an authentic online audience, Chenell’s story offers tips and perspectives to build her thriving community. She believes that the emotional connection she builds with her audience through her authentic voice is irreplaceable. "The

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Template Templates Authentication Newsletter 83

Sprout Social

AUGUST 31, 2023

Some skeptics wondered if it was an authentic gesture, or just a way to generate positive PR. We’re always looking back to plan ahead, and May presented an opportunity to do that without the pressure of publishing content. We used the pause as an opportunity to get a jump on planning for our June return and beyond. Our founder Leon L.

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Team Authentication Proposal Social Media 119

Sprout Social

OCTOBER 10, 2023

Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing. Sponsored content are social posts that brands pay influencers to create and publish on the creator’s account.

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Examples Influencer Campaign Marketing 127

Buffer Social

JULY 25, 2023

Newsletters are a great, low-cost way to build trust with your audience – and brands love sponsoring them because the communities they can create are very loyal. Growing an email list allows you to create a community off social media, what Jay Clouse calls moving your audience from discovery to relationship.

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Newsletter How To Fashion Authentication 85

Sherrilynne Starkie

FEBRUARY 14, 2019

“Canadian Living has built that trust through authenticity, ingenuity, dedication to quality content and backing up what we say with what we do.”

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Badge Fashion Travel Survey 150

Buffer Social

DECEMBER 19, 2023

Other times, trendy TikToks didn’t work because the trend wasn’t authentic enough to me and my brand. Interact with the community and your customers Some of my biggest wins on TikTok have come from really engaging with the community.  Either way, I move on to the next idea and keep trying.

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Trends Authentication Video Film 95

Ignite Social Media

JULY 5, 2023

In the roundtable discussion embedded below, I was joined by Lisa Braziel, Drew Sykes and Taylor Glymph as we delved into key strategies to help your executive team build an authentic and effective personal brand. Once you’ve narrowed down the scope, then you can also work in little slivers of their personality or everyday life.

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Social Media How To Authentication Embedding 91

Hootsuite

JANUARY 13, 2022

User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level.

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UGC Content HootSuite Authentication 145

Ignite Social Media

JUNE 17, 2021

Does that mean every piece of content that’s published on your brand’s social channels is created only for social? Once you have a strategy, you need content to publish. Not exactly. Here’s a quick and dirty look at how to approach creating thumb-stopping social media content. Start with a Solid Strategy. Where can it come from?

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Social Media Content Guidelines Library 176

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Your partners need to be authentic and have experience with your product.

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YouTube Video Authentication Education 131

Buffer Social

JANUARY 10, 2024

Although the vision has changed as I gain more clarity on where I’m taking my brand, my perseverance and authenticity have kept me going.  I am trying to remain authentic and remember my ‘why’ Let’s talk about imposter syndrome and self-doubt. 

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Travel Blogger Marketing Authentication 78

Waxing UnLyrical

MARCH 17, 2017

If you haven’t already, please turn on two-factor authentication (2FA) if you haven’t already. And if you use anything connected to Google, I highly recommending downloading and using the Google Authenticator App. But what you can do is at least make it a bit more difficult for them. You are not my 73-year old aunt!

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Authentication Proposal Banking Hashtag 233

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Create authentic relationships with prospects. Personalize sales pitches and provide added value.

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Tips Authentication LinkedIn Groups 133

Buffer Social

JANUARY 23, 2024

  The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. The ability to publish to Threads with Buffer is one of our most requested features to date, with more than 1,600 upvotes. Head of Communications and Content Hailley Griffis has loved connecting with other moms.

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Team How To Instagram Authentication 103

Social Media Strategies Summit

SEPTEMBER 26, 2023

That emotion can be a sense of belonging to a community, the pure joy of creating something fun, or, like in the video below, a strong feeling of wanderlust that can only be satisfied with a short trip (even if only in Legoland). One of the biggest drawbacks of branded content is that it lacks authenticity. Source: instagram.com 6.

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Ignite Social Media

JANUARY 14, 2021

Jesse Walker , Community Manager. In-authentic Brandstanding. Sara Trzemzalski , Community Manager. Publishing Excessive Amounts of Content. Meghan Hardy , Director, Community Management. Stephanie Purinton , Manager, Community Management. Celebrating Random, Made-up Holidays. It’s a personal peeve of mine.

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Social Media Marketing Trends Communities 200

Pixlee

MAY 9, 2022

For example, if a competing brand has recently hired several new influencers and looks to be doubling down on user-generated content (UGC), they may be predicting a need for community-driven marketing on social. Invest in Community-Driven Marketing. Community isn’t just a buzzword in marketing.

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UGC How To Compete Apparel 75

Pixlee

JULY 21, 2021

This also shows site visitors a diverse range of customers, so they can more easily identify who they relate to through authentic content. People like to be celebrated and called out, especially by brand accounts with big communities. Have a Consistent Publishing Schedule. But how often should you publish? That depends.

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Engagement UGC Content Insurance 98

Buffer Social

SEPTEMBER 13, 2023

After all, an idea is only one part of a published piece of content. Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation.

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YouTube Video UGC Authentication 94

Hootsuite

MAY 1, 2023

Community management and customer service: Responding to comments and messages, routing customer service inquiries. Ad-hoc posting: Even the best-laid content plans are rarely perfect, so ad-hoc posting allows you to respond quickly to trends and publish timely content when necessary. Optimization : Making daily content adjustments.

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Template Templates Social Media Tips 134

Oktopost

DECEMBER 19, 2022

No other channel goes further in creating real relationships with your customers, and a community around your brand. Use Two-Factor Authentication. Educate employees about potential fishing attacks, and enable two-factor authentication across the board. Use Two-Factor Authentication. Limit Access to Accounts.

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Social Media How To Policies Authentication 125