Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? What is a Facebook engagement post? 16 engagement post ideas for 2023 Facebook isn’t dead. use Facebook every month.

Engagement 110

Engagement UGC Facebook HootSuite 110

Social Media Strategies Summit

SEPTEMBER 9, 2022

And while most US citizens aren’t currently ready to buy one, about one in 14 non-owners — equivalent to more than 16 million people — say they’d be likely to purchase in the next year. Budweiser: Make NFTs Easy to Buy. So if you love Adidas but don’t find non-fungible tokens appealing, you still have a tangible reason to buy one.

Examples 177

Examples Brands Avatar Authentication 177

Pixlee

SEPTEMBER 29, 2020

The digital era has brought about a significant shift in how successful companies promote themselves. With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. What is Customer Engagement? Why is Customer Engagement Important?

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

APRIL 4, 2023

Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? Enthusiastic brand advocates can help new brands get before larger and more engaged audiences. For employees it’s about loving their work, the company culture and, of course, the product. Who is a brand advocate?

Brands 128

Brands ROI UGC Authentication 128

Oktopost

APRIL 25, 2022

Social media leader, Dylan Doyle reveals how he was able to get buy-in from leadership and 10X EY’s social strategy. . When you first join a company, you always want to make a profound impact. But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas? Episode Summary.

Data 118

Data Strategy How To Social Media Management 118

Oktopost

SEPTEMBER 12, 2023

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. But how do you subtly engage your prospects when they are researching solutions online? Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation?

Data 124

Data B2B How To Metrics 124

Sprout Social

AUGUST 31, 2023

To quote the company founder, Leon L. Some skeptics wondered if it was an authentic gesture, or just a way to generate positive PR. We recognized there would be some risk associated with stepping away from social media for a month, as our brand—like most—uses social media to engage with our customers. Our founder Leon L.

Team 118

Team Authentication Proposal Social Media 118

Waxing UnLyrical

JUNE 24, 2019

Consumers look to buy from those they trust. They are often more authentic and more likely to have actually used the product or service. In fact, as reach grows, engagement tends to drop. But, their authenticity is a win over the brand’s needs. Engagement. Authenticity. Influencer Dance Motivation.

Influencer 237

Influencer Authentication Survey ROI 237

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Expanded reach: People follow people rather than companies.

Examples 136

Examples B2B ROI Analytics 136

Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. But what does engaging storytelling in marketing look like? The lager brand could have simply said: “Put down your laptop and buy a beer.” Francis Bourgeois is a great example.

Campaign 304

Campaign Brands Influencer Collaboration 304

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

UGC 145

UGC Content HootSuite Authentication 145

Social Media Strategies Summit

FEBRUARY 18, 2021

In recent years, social media companies have come up with new and innovative ways to help brands sell their products on their respective platforms. Features like shoppable posts and swipe up to buy make it easier for brands to direct traffic from social media directly to their product pages. Authenticity Will Continue to Be Vital.

Trends 193

Trends Social Media Authentication Instagram 193

Social Media Strategies Summit

APRIL 21, 2023

Whereas you may have brainstormed your “regular” content weeks (or months) in advance, a well-timed response to a viral post or topic can be a shortcut to tons of impressions and engagement. But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically.

Conversation 130

Conversation Brands Authentication Trends 130

Sprout Social

OCTOBER 31, 2023

In our LinkedIn influencer marketing roundtable , Kennedy emphasized how influencer content often fuels higher engagement than branded content. We’re getting better awareness, engagement, purchase, retention and advocacy because the content resonates more with people,” he says. He points to an example of a health food company.

ROI 106

ROI Influencer Marketing Survey 106

Social Media Strategies Summit

JULY 14, 2022

I am a Consultant working with PE funds seeking to invest in businesses or directly with companies seeking to raise capital. There’s a lot more work with stakeholders in getting buy-in for ideas and campaigns, but the results always speak for themselves. Please briefly describe the structure of your team.

Education 204

Education Case Study Overview Upcoming 204

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. Sales cadences are designed to optimize engagement, maintain consistency, and increase the likelihood of converting prospects into customers.

B2B 131

B2B Education Meeting Engagement 131

Sprout Social

NOVEMBER 3, 2022

To stand out from the competition, it can be tempting to buy Instagram likes. However, buying likes is not ideal if you want actual clicks and conversions. In this article, you’ll learn the process of buying Instagram likes and where you can buy them. How buying Instagram likes works. Where to buy Instagram likes.

Buy 25

Buy Instagram Hashtag Authentication 25

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. So brands need to target their marketing to ensure they engage customers in the places where they are most likely to get conversions and sales.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. This was particularly helpful for software company Goally. This is especially important when your company makes big moves.

Examples 122

Examples Social Media Sentiment Influencer 122

Oktopost

APRIL 28, 2024

In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms. The B2B sales space is changing. Why is social media for sales a must-have?

Social Media 69

Social Media Tools B2B Team 69

Akamai Marketing

MARCH 22, 2013

I’ve heard all those reasons and more for why businesses and personal brands buy Twitter followers. ” After I blew coffee all over my computer screen, I suggested to this person that buying Twitter followers could actually DAMAGE their personal brand and do the opposite of what they were hoping to accomplish.

Buy 124

Buy Brands Twitter Communities 124

Sprout Social

NOVEMBER 1, 2023

Why behind-the-scenes content works According to The 2023 Sprout Social Index™ , the top three things consumers don’t see enough of from brands on social are authentic, non-promotional content, transparency about business practices and values, and information about how products are made/sourced.

Campaign 90

Campaign Content Upcoming Authentication 90

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Responsive customer engagement and care The latest Sprout Social Index™ found consumers across all ages have similar outlooks on what brands can do to leave a lasting impression.

Brands 115

Brands How To Authentication Collaboration 115

Oktopost

JANUARY 25, 2024

Social objectives can span one or multiple stages, allowing businesses to strategically plan their engagement throughout the customer journey. Creating an employee advocacy program is a strategic move for brands seeking to extend their reach and foster authentic relationships with their audience by tapping into the beauty of human connection.

B2B 69

B2B Social Media Strategy Reputation 69

The Realtime Report

MAY 12, 2021

Avon, the global beauty company, has made its debut onto TikTok as it pushes forward with its impressive digital transformation journey. A TikTok presence will help Avon reach a new audience with engaging content that showcases the brands competitive beauty innovation as well as ease of access to buy.

Hashtag 91

Hashtag Authentication Fashion Campaign 91

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 123

Strategy Brands Content UGC 123

Oktopost

APRIL 9, 2024

At any given time, most of your best prospects aren’t in the market to buy what you’re selling. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Social Media Strategies Summit

NOVEMBER 7, 2018

If your organization isn’t already thinking about how to engage with the new generation of consumers, it should be. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Houseparty, The platform to engage Gen-Z.

Platform 271

Platform Social Media Influencer Trends 271

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Create authentic relationships with prospects.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

JUNE 7, 2023

Brand experience is the sum of all the feelings—joy, nostalgia, excitement—consumers experience during their engagement with a brand. Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

Keyhole.co

NOVEMBER 2, 2022

billion by 2022, Tiktok is undoubtedly the most powerful platform for brands to build a loyal and engaged audience. Even though there is no sure-shot path to success for TikTok marketing, following these 9 growth hacks can help you attract your target audience’s attention and drive more engagement on TikTok. With over 1.2

Engagement 52

Engagement Hashtag UGC Trends 52

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Why this surge?

Patterns 120

Patterns Sentiment Analysis Proposal 120

Oktopost

SEPTEMBER 12, 2023

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. But how do you subtly engage your prospects when they are researching solutions online? Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation?

Data 62

Data B2B How To Metrics 62

The Realtime Report

NOVEMBER 30, 2022

People need to be aware of your brand to buy your products and services. Consider this, 59% of shoppers prefer to buy from brands familiar to them. Statistics show that 61% of consumers are more likely to buy products and services from trusted recommendations. Establish Authentic Brand Loyalty Programs.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

People need to be aware of your brand to buy your products and services. Consider this, 59% of shoppers prefer to buy from brands familiar to them. Statistics show that 61% of consumers are more likely to buy products and services from trusted recommendations. Establish Authentic Brand Loyalty Programs.

Strategy 91

Strategy Brands Loyalty SEO 91

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. However, it undeniably has the power to cultivate a more receptive and engaged audience throughout the buying journey. There lies the magic of B2B influencer marketing.

B2B 118

B2B Influencer Brands Marketing 118