Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

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Pixlee

JANUARY 24, 2022

As marketers, we are constantly trying to innovate the various spaces our brands occupy to ensure maximum audience engagement and retention. A new renaissance period is emerging in technology and branding: Web3. Tech-savvy brands like these seek out creators within the space to capitalize on pre-existing community and notoriety.

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Brands Authentication Collaboration UGC 85

Sprout Social

JULY 21, 2022

Social curation and bookmarking sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions.

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Types Social Media Microblogging Overview 145

Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. Measure visual brand mentions.

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Ignite Social Media

MAY 4, 2020

A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Stories on Facebook were rather slow to take off.

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Social Media Brands Content Real Estate 121

Ignite Social Media

APRIL 2, 2020

This time spend is equivalent to the time spent on Facebook and Instagram and higher than the time spent on Twitter and Snapchat. Who is not currently on TikTok, however, are brands ! There’s a huge opportunity for brands to break through on the platform this year. Brand Watch-Outs. What is TikTok? Terms of Service.

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Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. It’s not going anywhere. Understand the TikTok Algorithm.

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Strategy Marketing Banking Influencer 175

Convince & Convert

AUGUST 11, 2021

There is definitely a lot of “selling” involved in social selling, and the sales team needs training on creating personal brands, using social listening technology, engagement, and measuring their success. This will fuel authentic conversations. Here are some areas where marketing can help: Identifying Watering Holes.

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Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

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Trends Brands Marketing Influencer 78

Hootsuite

MARCH 16, 2021

Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. Approximately 500 million people are using Facebook Stories daily. What are Facebook Stories?

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Facebook How To HootSuite Template 145

Unmetric

JUNE 11, 2019

The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Updated for 2019! Now, how cool is that?

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Pixlee

AUGUST 17, 2020

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Buying likes used to be a standard (albeit largely frowned upon) practice to build a brand’s following.

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Social Media Authentication UGC Communities 96

Sprout Social

OCTOBER 24, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

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Pixlee

JANUARY 18, 2022

Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates. If you’re already measuring customer engagement , the next logical step is to turn highly engaged customers into brand advocates. Who is a Brand Advocate?

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Brands UGC How To Apparel 52

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. Despite this compelling number, brands have been a bit slow to embrace video as a medium. Source: Facebook Groups.

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Trends Social Media Instagram Platform 182

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. As with anything in life or business, when there is opportunity for goodness, there is also much opportunity for risk and even damage to your brand and business.

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Facebook Marketing Groups Groups 113

Social Media Strategies Summit

NOVEMBER 27, 2018

During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the authenticity that has earned her the respect of millions. Their audience research confirmed: They wanted curated content.

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Communities Platform Video Fashion 100

Sprout Social

JUNE 14, 2022

In 2010, Betty White became the oldest person to host SNL after nearly half a million people liked a Facebook page petitioning her to take the gig. Expanding into older demographics makes sense for brands. This might explain why more and more brands, from Adidas to Mazda are turning to senior content creators for brand collaborations.

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Influencer Authentication Class Travel 99

Pam Moore

JULY 10, 2017

Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook live video, Periscope live video, iTunes podcasts, and the list goes on. How to Master the Art and Science of Content Marketing Curation and Creation. It's everywhere.

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Content How To Marketing Training 166

Buffer Social

OCTOBER 23, 2023

Meta Broadcast Channels Feature Meta is testing Telegram-like broadcast channels on Facebook and Messenger, providing a new avenue for Pages to engage with their audiences. Verified for Business Onboarding Meta revealed the onboarding steps for its Verified for Business program, aimed at authenticating business identities.

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News Social Media Airlines Collaboration 71

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. It’s not going anywhere. Understand the TikTok Algorithm.

Strategy 91

Strategy Marketing Banking Influencer 91

Buffer Social

JUNE 16, 2022

Another reason to be conscious about your online presence is that it can help you build a quality personal brand. It’s not just about making sure you’re not being a jerk online, but also about curating your voice so that the real you comes across visibly and authentically.

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Social Media How To LinkedIn Authentication 118

Pixlee

JULY 22, 2020

In 2020, those brand interactions are more important on social media than ever before. More than half of all brand discovery ( 52% ) is happening in public social feeds. But, as so many brands and businesses recognize the power of social media, there’s a lot of noise to break through when marketing on these channels. .

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Social Media Tools UGC Curation 56

Sprout Social

DECEMBER 19, 2019

Not only that, but the platform has also allowed for landscape video content , making it even easier to share existing video content your brand has already created. So what does this mean for your brand? More and more brands are focusing on story content even more than content for their feeds, and you should do the same.

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Trends Instagram Meme Authentication 93

Keyhole.co

DECEMBER 26, 2023

This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. True to the mindset it champions, the brand is not afraid to experiment with different content formats or modes of dissemination. million Facebook: 49 million YouTube: 13.6 Instagram: 19.1 million Twitter: 1.9

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Social Media Strategy Sports Meme 52

Keyhole.co

JANUARY 18, 2024

This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Facebook: 255K YouTube: 12.1K Stanley even stopped stocking the line in 2019.

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Influencer Social Media Strategy Marketing 59

Later

FEBRUARY 15, 2021

How to Use TikTok for Your Brand. Now, when people visit your page, they’ll get key information about your brand right away. The “For You” page is algorithmically curated based on the videos you interact with, the accounts and hashtags you follow, your location and language preferences, and the type of content you create.

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Film Trends Hashtag Curation 100

Pam Moore

JANUARY 23, 2019

Evergreen content is content that is timeless, sustainable and has a shelf life longer than the latest Facebook feature or favorite mobile application. How to tap into the power of industry influencers and leaders to curate evergreen content. How to easily curate content that has a long shelf life.

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Content How To Marketing Analysis 60

Keyhole.co

OCTOBER 30, 2023

Burger King’s official US account has a large following on all major social media platforms: Facebook: 8.5 Burger King’s marketing strategy generates a lot of buzz across their social media platforms, leading to high engagement and ensuring the brand is always at the forefront of people’s minds. million Twitter: 2 million Instagram: 1.9

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Engagement Social Media Strategy Meme 52

Pixlee

OCTOBER 2, 2017

A growing number of marketers are tapping into the power of Instagram to tell their brand story. With features such as Instagram Stories, Instagram Live, and video uploads, Instagram offers plenty of ways to share a brand’s message to a large, yet targeted audience. How do you build and tell your brand story on Instagram?

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Instagram Brands Authentication Patterns 40

Later

DECEMBER 12, 2018

Get a glimpse of what’s to come with these 2019 Instagram predictions from influencers, experts, and the strategists behind some of your favorite Insta-brands. We saw some of this in 2018 with Facebook beta testing Instagram analytics on their platform. A screenshot from Facebook’s Instagram Account analytics beta.

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Instagram Authentication Influencer Analytics 90

Rebekah Radice

APRIL 27, 2015

Facebook mistakes. However, some of the worst Facebook mistakes are the ones that often go unnoticed. While Facebook continues to change the rules, you must make the most of every opportunity. Here are some of the top Facebook mistakes small businesses make and what you should do instead. Not Using Facebook Insights.

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Small Business Facebook How To Airlines 131

Sprout Social

NOVEMBER 1, 2021

Some of the best advocates for your brand can be your own employees. Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation.

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Training Study Metrics Social Media 124

agora pulse

JANUARY 7, 2020

Managing online reputation is more than maintaining a positive online image and building brand awareness. Brands are expected to be active on social media and respond to customers immediately. Small brands find it hard to set up a social media listening routine that fits within their budget. Here’s how.

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Reputation Strategy Tweetdeck Review 137

Janet Fouts

AUGUST 16, 2010

I had lunch today with a friend and we got to talking about creating a personal brand online. I don’t care where you work or how happy you are in your job right now, you still need to build your own personal brand online. Remember that your personal integrity is a big part of your brand. Share them and share links.

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Brands Forums Curation Reputation 132

Pixlee

OCTOBER 4, 2021

You aren’t just competing against other brands’ sponsored posts – you’re competing against viral content creators. To stay competitive, many brands partner with content creators and influencers to seamlessly engage their audiences, and even grow their reach with relevant individuals. Disregarding Your Existing Fans as Brand Advocates.

Influencer 52

Influencer UGC Marketing Authentication 52

Pixlee

AUGUST 5, 2020

During the last several months, we’ve seen that brands with solid ecommerce capabilities were able to pivot more easily than businesses that relied heavily on in-person shopping. . But, not all of them can provide you with an all-in-one ecommerce solution for shopping cart software and creating websites with custom branding.

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Tools Authentication Review UGC 75