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How to Master the Art and Science of Content Marketing Creation and Curation

Pam Moore

They quit creating their own content and start curating and sharing other helpful content from leaders in their industry. Curation can be good. They wind up hurting their brand more than helping. Definition of content curation.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. Creating content that inspires, connects and converts is not an easy task.

Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy. It also creates an aura of authenticity by showing a real person doing the suggested experience. C to curate experiences for guests.

15 Golden Rules of Content Marketing in 2018

Pam Moore

As Instagram hits 1 billion active users, Facebook already over a billion and more than 1 billion people using Facebook Messenger alone, ignoring the technologies is not an option. The marketer and brand that can outlast, out market and sleep better than their competition wins.

23 most followed brands on Facebook in 2019

Unmetric

And one metric that surely impresses a viewer is the number of followers a brand owns. Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. Top brands on Facebook.

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How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. Here are 13 Characteristics of Human Brands.

23 most followed brands on Facebook in 2019

Unmetric

And one metric that surely impresses a viewer is the number of followers a brand owns. Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. Top brands on Facebook.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. Creating content that inspires, connects and converts is not an easy task.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling.

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Content Marketing in a Nutshell – How to Use for Real Business Results

Pam Moore

Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook live video, Periscope live video, iTunes podcasts, and the list goes on. Brand Humanization in a Nutshell (episode 5).

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions.

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15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook is no different. Here are 15 things that smart, social savvy business marketers never do on Facebook. .

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15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

Random Acts of Marketing (RAMs) defined: Random Act of Marketing: An attempt to grow market share, increase brand awareness, drive revenue or other business benefit that is NOT integrated, can not be easily measured or justified and does not integrate with other marketing and biz tactics.

How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

Evergreen content is content that is timeless, sustainable and has a shelf life longer than the latest Facebook feature or favorite mobile application. How to tap into the power of industry influencers and leaders to curate evergreen content.

Humanize It: 10 Tips to Make Your Tweets More Human

Pam Moore

Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing? The concept of people buying from people was not invented by Facebook or any other social network.

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What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Buffer Social

Facebook marketing in 2019 isn’t dead. Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. Key takeaways from 777 million Facebook posts.

Why Your Facebook Ads (Desperately) Need Social Proof

agora pulse

Now, when a user sees the ads you run on Facebook, they take everything into consideration—including how many other people seemed to like your ad before they ever saw it. Why Your Facebook Ads Need Social Proof. How to Get Social Proof on Facebook Ads.

Tips for marketing to parents from top brands

Sprout Social

Marketing to parents has never been easier, and there are so many brands that are doing it right. If you’re creating kids’ products, or even products or services that just make parenting easier, your brand needs to know how to properly create a strategy for social media marketing to parents.

5 Ways to Tell Your Brand Story on Instagram

Pixlee

A growing number of marketers are tapping into the power of Instagram to tell their brand story. With features such as Instagram Stories, Instagram Live, and video uploads, Instagram offers plenty of ways to share a brand’s message to a large, yet targeted audience. Brand Marketing

5 Innovative Brands to Emulate

Pixlee

The closer consumers become to brands through avenues like social media, the more they begin to long for—and eventually, expect—authentic, high quality experiences. Since 2009, $18B in market share has shifted away from the top 25 largest brands to smaller brands.

3 Best Practices for Advertising Your Brand’s Weekly Circular on Social

Ignite Social Media

It’s no secret that most people follow brands on social media to get deals & discounts. However, posting the same ad creative you use for traditional marketing or circulars can hurt your brand more than helping it.

Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. It’s authenticity, visualization and peer-to-peer recommendation all rolled into one.

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Build Your Brand Online Before You Need It

Janet Fouts

I had lunch today with a friend and we got to talking about creating a personal brand online. I don’t care where you work or how happy you are in your job right now, you still need to build your own personal brand online. Your brand isn’t what people think you are today.

Brands 151

Caring, Consistency, and the New Relationship Marketing

Convince & Convert

It’s like the whole essence is about leveling out the playing field, if you will, so that brands, businesses of all sizes literally can friend their customers and prospects. There are many, many people and brands that do a great job of this. You are the Facebook marketing expert.

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

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7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

Snapchat’s stratospheric engagement stats (to the tune of 100 million users spending a half hour on the platform per day ) make it compelling for any brand. To see how a brand (and a B2B one, no less) can fully optimize this platform, follow DocuSign (@docusigninc). Facebook Live.

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How Netflix’s social media strategy dominates the online streaming industry

Unmetric

It listens to over 100,000 brands to help our clients create more engaging content, get more certainty around their social strategy and automate their reporting. Facebook. The brand added 11 million followers to its account in the last year, a 25.9%

How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!

Buffer Social

This week (episode #113) we’re chatting about all of this and more: How two brands are using social media, particularly Instagram and Instagram Stories, to generate hundreds of thousands of dollars in revenue and why it may not be as difficult as you think.

Facebook Mistakes Small Businesses Make (and How to Fix Them)

Rebekah Radice

Facebook mistakes. However, some of the worst Facebook mistakes are the ones that often go unnoticed. While Facebook continues to change the rules, you must make the most of every opportunity. Facebook Mistakes Small Businesses Make. Not Using Facebook Insights.

Content Inspiration Provided By Each Social Channel

Ignite Social Media

Read on to get content inspiration that is authentic and relatable across all your social platforms by playing to each channel’s strength. Facebook Content Inspiration. Looking to start developing effective video content for your brand?

21 best social media analytics tools

Unmetric

The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social.

How to Launch on Product Hunt Like a Pro, Lessons from 17.2 Million Twitter Impressions, 4 Key Facebook Trends for 2019, and More!

Buffer Social

The most important 2019 Facebook trends that businesses should keep their eye on to make the most out of their social media marketing, including augmented reality, Instagram Stories ads, and more. Million Twitter Impressions, 4 Key Facebook Trends for 2019, and More!

The Social Newsroom – How To Make It Happen

Mindjumpers

“Companies and brands are becoming media outlets”, by now that statement is a few years old, but what does it mean, and how do you best leverage this way of thinking for a company or a brand? Just remember – the conversational topics must be in context with your brand.

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5 Things You Didn’t Know You Could Do with Pixlee

Pixlee

Pixlee’s industry-leading UGC platform is known for its extensive content creation, curation, and multi-channel publishing capabilities. That said, there are many less-used, highly beneficial features that can bring exceptional value to your brand. Collect Photos from Facebook Comments.

How Often And What To Post on Social Media

yMarketingMatters

Let’s get right to it: If you’re a brand using social media to raise awareness of your products and services, build an engaged community of fans and customers, and drive visitors to your website, you really need to be updating all of your channels once a day, every day.

A Modern-Day Marketer’s Guide to Creating Epic Video Marketing Content for Facebook, Snapchat, Twitter, and More

Buffer Social

People watch more than 100 million hours of video on Facebook. What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. In the past 30 days, the average reach on our Facebook video posts is 2.7x

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How to Own Your Blogger Outreach Process

Convince & Convert

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. If you want to dive in deeper, check out this curation of blogger outreach facts. Continue the conversation on our Facebook or Google+ pages.

13 Experts Share Their Instagram Predictions for 2019

Later

Get a glimpse of what’s to come with these 2019 Instagram predictions from influencers, experts, and the strategists behind some of your favorite Insta-brands. We saw some of this in 2018 with Facebook beta testing Instagram analytics on their platform.